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Maintaining a positive online reputation is a critical to ensuring the success of your online business. Online public relations, or online PR, leverage traditional public relations materials to increase visibility and traffic, and marry them with online strategies such as search engine optimization and social networking.
Online Public Relations and Search Engine Optimization
Search engine optimization, or SEO, is a fundamental internet marketing strategy that takes online media such as websites, articles and blogs, and makes them attractive and relevant to search engines.
KEO Marketing integrates search engine optimization into your online public relations strategy to improve your organization's branding, which can result in direct improvement in the number of visitors, leads and sales your website receives.
We identify target keywords and create keyword-optimized press releases about your company, its products and/or its services that are distributed through online. Once your optimized press release has gone out, we will syndicate the release to ensure that it has been picked up by search engines to maximize your exposure.
Online Public Relations and Social Networking
Online public relations through social networking is another method for generating publicity for an organization through social media outlets including online communities and websites.
Tools such as RSS (Really Simple Syndication) feeds, blogging, and social bookmarking (Digg, Technorati, et al) can all be used to increase your online press release exposure.
KEO Marketing can help you develop an online public relations strategy that incorporates social networking tools that fit into the scope of your business. These tools will help your organization spread content across the web, increase the number of links coming into your site, make bookmarking easy and encourage your visitors to keep coming back for updates.
Leverage Online Public Relations to Build Your Online Reputation and Increase Visibility
KEO Marketing will work with your organization to build and maintain a positive online reputation by developing an online public relations strategy that incorporates keyword-optimized press releases that are distributed for maximized exposure. Your online visibility will increase, leading to higher traffic and greater sales.
Contact KEO Marketing at 888.702.0679 for a free consultation to learn more how online public relations fits with a comprehensive marketing strategy.
Looking for more services? We deliver innovative online marketing solutions including: website development, search engine optimization, search engine marketing, web 2.0 and new media, e-commerce, online public relations, display advertising, video optimization, blogging, podcasting, link building, affiliate marketing and more!
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