Social media is an important part of SEO strategies, as Google sees a higher level of social interaction as a sign of a reputable brand. But one of the most important social platforms that will help with SEO, building customer relationships and social reputation is Google Plus.

Google Plus is a great way for businesses to develop a stronger presence on Google and spread relevant content to target audiences. In order to do so, it's important to create a worthy profile and utilize the site to its full advantage. Site Pro News suggests companies create smart circles that will benefit the brand, publish quality material, promote blog content and maybe even host a Google Hangout.

But the reason Google Plus is so important, according to Social Media Today, is because it's part of Google and will ultimately impact searches, but also because it is new and experimental. There are a wide variety of options for marketers to market their brand as well as products and services. Knowing Google, the site will develop into something very useful and even more beneficial in the future. Google Plus is already helping companies establish a more influential local presence and helping brands reach their target audiences effectively.

In today's digitally-driven world, sharing content regularly is critical to the success of any brand's social media marketing campaign. According to Search Engine Watch, posting quality content consistently helps a business set itself apart from competition and raises brand awareness. In addition, Social Media Examiner states that sharing content generously compels readers see the brand as a reliable source.

To stay on top of the most recent trends and provide the most reputable information, an online marketer should set aside time each day to read and bookmark blogs related to the industry. Reading fresh content may inspire or help a social media marketer come up with ideas for their posts. In addition, bookmarked blog posts may make good material to share on social media sites to spark conversations with fans.

Setting a social media schedule that outlines what time the business plans to share material on networking sites may also help ensure regular posting. Another idea a B2B may want to try is compiling a list of content ideas for future use. An editorial schedule will help prevent a social media marketer from running out of ideas or resort to fewer or less consistent posts.

Facebook is one of the best tools to use for on-trend online marketing. According to a new Search Engine Watch article, Facebook popularity is so prevalent among social media marketers that some have broken it down into a marketing science. 

According to Marty Weintraub and Lauren Litwinka, the authors of "The Complete Social Media Community Manager's Guide," Facebook content follows a 50/30/20 percentage rule. The authors suggest that 50 percent of Facebook copy is news, 30 percent is considered personalization or personality and the remaining 20 percent is business-related. When evaluating the type of content a brand is sharing, a marketer may want to come into alignment with these statistics. If a brand is posting 80 percent news, for example, it may be time to add some promotional posts to increase the business side of the Facebook page.

Research shows that Facebook interactions increase by 14.5 percent on weekend days, even though most brands only post on the weekdays, Search Engine Watch reports. In addition, businesses that share their Facebook content between the hours of 8 p.m. – 7 a.m. instead of during traditional work hours see a higher level of fan interaction.

Finally, brands that post content 1-2 times a day have an increased amount of reader engagement when compared to businesses that share content more frequently.

According to the Social Media Examiner, it is important to write at times that are convenient  to one's fan base. Considering the information provided by the experts, a brand may want to remain active on Facebook on the weekends as well as continue posting Monday through Friday.