The relationship you have with a digital marketing agency is important. You will be trusting them with your advertising and marketing dollars. You need to be certain the money you spend will accomplish the goals you have. If you are considering a marketing agency in Phoenix, you want to work with the best. So, what…
When potential customers are researching potential solutions, are they finding your company? Inbound marketing makes sure you are showing up in search, social media, and mobile when people are looking for products or services. Outbound marketing is about reaching out and finding customers through targeted approaches such as email marketing and ABM (Account Based Marketing)….
As Google integrates machine learning and AI into each of its products, they aim to deliver better data that informs your marketing across multiple channels. Google’s recent enhancements and updates to its analytics platform will give marketers deeper insight into their marketing campaigns. These enhancements will give you a better understanding of individual customers and…
Until the last few decades, the most advanced calculating mechanism in the world was the human brain. However, we have created technologies that could quite possibly make the human brain by itself obsolete. MIT Press defines the technological singularity as “the idea that…ordinary humans will someday be overtaken by artificially intelligent machines or cognitively enhanced biological…
Blockchain finally hit the advertising industry in 2017 when companies like Microsoft and IBM bet big on the transformative technology. As this technology revitalizes new markets for established players like Walmart and Oracle, other advertisers are taking notice. In 2017, blockchain moved from the technology sphere to advertising as companies developed ways to verify and…
By the end of this year, experts predict that there will be more than 2.62 billion social media users worldwide. For businesses, this is a massive audience that can be easy to track and connect with. But to do so, it’s important to stay up-to-date on the latest trends and strategies to keep your social…
Video marketing has always had an advantage over most other forms of media because of it’s ability to appeal to sight, sound, motion, and emotion. No other medium can entice the senses as well. With the ease of access consumers now have to video online, marketers are using that advantage in remarkable, and useful, ways….
The next time you hear about a billion-dollar IPO remember this: all great business innovations start with a proof of concept. The world is changing at an ever-accelerating rate. This pace of change necessitates being agile and experimenting to find new solutions. Jeff Bezos likes to say, “Our success at Amazon is a function of…
Because of the implementation of General Data Protection Regulation (GDPR) in May 2018, contextual targeting strategies are better suited to help you target user behaviors. Rather than target an audience, contextual targeting strategies make it mandatory for advertisers to understand the context of each web page. This will enhance targeting and brand safety. What Is…
For marketing techniques, no single fix will accomplish everything you need. No simple change will help you find new customers, sell your product or service, and nurture current customers to keep them satisfied. If you’re looking for that one technique that will achieve the golden ticket, you are better off focusing on your entire sales…
