You might say it’s a natural match. Arizona Technology Council is a powerful asset furthering the advancement of technology in Arizona, and KEO Marketing is proud to help support that worthy and important mission. AZTC has become a driving force behind making our state the fastest growing technology hub in the nation, connecting and empowering Arizona’s technology community.
That’s a mission that can benefit all businesses in the area, considering the great contributions that can be made (both now and in the future) by organizations and individuals who are serving as pioneers in developing important technological advances and ideas.
AZTC provides its members with marketing opportunities, educational events, discounts on products and services, as well as creating and advocating on behalf of business-focused legislation to enhance Arizona’s business climate.
To help with these worthy efforts, KEO Marketing was happy to recently renew its platinum-level sponsorship of AZTC. To us, the relationship has particular meaning, given that we ourselves have been dedicated to supporting technology leaders in the B2B realm since our firm was first established.
We know that today’s B2B marketers are facing an environment of rapid change, increased complexity and a broad array of choices. We find that marketers will often focus on one aspect of marketing at a time, such as a website or email campaign. Our approach is to set marketing teams up for success by looking at the entire marketing environment and focusing on the desired outcome. We’ve found this approach can double and even triple leads and sales when supported by the proper infrastructure, messaging and analytics.
We here at KEO Marketing like to think we are doing our part to support technology and the businesses involved with it by assisting B2B firms with their marketing strategy, social media efforts and other tactics that can help them achieve their business goals.