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KEO Marketing Blog

Google AdWords Search Engine Marketing no Longer “Rotates Evenly”

Posted on May 15, 2012 by Sheila

google-adwordsThere is a lot of testing in internet marketing agencies, especially within search engine marketing. We habitually test advertisements and landing pages to ensure the best results can be gained in every place possible. One place where A/B testing is necessary is Google Adwords and they have just changed the “rotate evenly” setting to automatically default to “optimize for clicks” after a 30 day window.

Most search engine marketing professionals prefer the “rotate evenly” setting as it provides an even comparison as each ad is being disbursed evenly. This new change now requires users who are using AdWords to test landing pages or copy-based conversions to be limited to 30 days. If you want to continue the “rotate evenly” setting, you can edit the creative and the 30 day counter will start over.

This is a change that Google claims will improve performance. Google states, “This change will enable us to provide users with the most relevant ad experience and should help advertisers improve the performance of their AdWords accounts. “

The third option for ad delivery, “optimize for conversions” still exists and continues to be based on what ad is expected to provide more conversions instead of clicks. Although your Google AdWords ads might not perform as well with the “rotate evenly” option during the first 30 days, they can provide a greater click through rate and higher conversions after the initial testing is completed.

For more information on search engine marketing or PPC advertising, contact KEO Marketing today.

Posted in search engine marketing | Tagged , ,

Link Building Evolves, Google Penalizes Unnatural Links

Posted on May 10, 2012 by Sheila

Just recently, Google started warning webmasters about unnatural link building activity. Google has known about websites that participate in link networks, buy high PageRank backlinks and participate in spam link building but never notified the webmasters that Google was on to them.

Luckily, no one at KEO received the dreaded “unnatural” links message from Google, but here is what the Google Search Quality Team has been sending out to webmasters engaging in spam link building.

link-building

Eric Ward of Search Engine Watch has chimed in on how this can change link building campaigns and what its effect is on search engine rank changes. Ward has seven key occurrences that can explain why your website drooped in search engine rankings.

  1. Competitor sites gained additional legitimate high PageRank links
  2. Google changed their search algorithms
  3. High PageRank sites you had backlinks from shut down
  4. A competitor is cheating and now outranks you
  5. Google devalued pages linking to your site
  6. You were caught cheating
  7. A competitor attacked your site using a negative SEO campaign

A small drop in rankings if often nothing to worry about, but if you received a warning message from Google or if you have been knowingly participating in spammy link building processes, it’s time to change your strategy.

Contact KEO Marketing today to find out how we can return your website back to a naturally high search engine rank using SEO link building and bring in more qualified traffic.

Posted in linking | Tagged , ,

Advertising Services: Microsoft Advertising Switching to Bing

Posted on May 8, 2012 by Sheila

advertising-servicesUsing Microsoft advertising services just got a little easier for small business owners. Microsoft finally gets what small business owners want – simplicity. Earlier this week Microsoft Advertising Services announced that they have rebranded to Bing Advertising and a simple name switch isn’t the only change. Large organizations will still remain with Microsoft Advertising or Search Alliance since they have account managers to help them through their online advertising process.

Microsoft realized that it is challenging for small business owners to use advertising services and devote much time to a PPC solution and they need to streamline their process and discontinue the confusion between their advertising services. Microsoft is hoping to lower the barrier of entry and make it easier for small business owners to use Bing Advertising, given the strength and popularity of Google AdWords.

The sign-up process is now a five minute, two page painless process versus their previous process of 14 to 20 pages and 20 minutes. In addition, they are hiding many of the advanced features (but not removing them) to make only the necessary components available to make it easier to navigate for first time users. Small business owners can breathe a little easier now when using advertising services.

You can take a look at Bing Advertising landing page here (which is also new) or contact us at KEO Marketing for more information on recent PPC advertising changes and how we can develop a search engine marketing campaign for your business.

Posted in search engine marketing | Tagged , ,

 

 

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