KEO Marketing’s online display advertising will optimize your digital content and keep you competitive in your market with more than just a banner ad.
Display advertising, as we once knew it, has changed. Online businesses are no longer able to be competitive in their respective markets with just a simple banner ad.
As major search engines like Google, and Bing shift their attention toward user intent and behavior as a factor in search results, online advertisers must find new ways to compete. Optimizing your display advertising for search engines and users is the key to staying competitive in the marketplace.
Online Display Advertising and Search Engine Optimization
When a user enters a search term into a search box, a set of results is displayed along with post-search display ads. These results, including the display ads, are based not just on which websites are relevant to the search term, but also the intent of the user. As search engines place more importance on personalizing search results based on user intent, search engine optimization becomes crucial for display advertising.
The intent of an Internet user is now being defined by user profiles, their search terms, search behavior, social networking profiles, site visit history and more. With these factors affecting the search engine result pages (SERPs), online businesses must find new ways to leverage their display advertising strategies so that they are included in post-search results.
How Can I Leverage Online Display Advertising for my Business?
KEO Marketing, a provider of online display advertising in Phoenix, can help you develop a display advertising strategy and plan that will attract search engines and leverage online user objectives and behavior. Using our expertise, campaign optimization and well-researched behavioral targeting on your consumers, we are able to design attractive, effective online display advertising strategies and creative that will increase visits to your site and boost conversion rates.
Make your website your best salesperson or lead generator. Get results with display advertising from KEO Marketing. Contact us for a free website analysis. Call 1-888-702-0679 today.