Competitive analysis is critical for any effective online marketing campaign but particularly for top search engine marketing and search engine optimization programs.
Think about it - there are only about 10 websites (excluding local listings) on the first page of search results and more than 90% of users never venture past that first page. If you want your website to be found, you have to be on the first page of search results, and in order to do that, you have to take over a spot from a competing website. This makes competitive analysis a vital strategy any effective online marketing program.
While no one knows the exact algorithms each search engines uses to determine how sites are ranked, reviewing the competitive analysis and paid and natural search rankings on a regular basis will help identify factors and changes that are important for a high-ranking website.
Our process for competitive analysis is comprehensive. We take the time to assess competitors' visibility for the most important keyword phrases and understand their content optimization practices. We also consider their strategies for converting traffic. This information is important for improving your campaigns and succeeding their place on the first page.
Discover what's working for your competitors and use that information to develop better online marketing strategies, achieve higher rankings and drive more business.
Make your website your best salesperson. Get results by with online competitive analysis. Contact KEO Marketing for a free website audit. Call 1-888-702-0679 today.