Your next enterprise prospect already has an opinion about your company. They formed it last Tuesday at 11pm, on their phone, reading G2 reviews and skimming the third Google result for your name. By the time they get on the discovery call, the deal is half-won or half-lost — and your sales team has no…
A churned customer posts a thread on Reddit at 9pm Tuesday. By Wednesday morning, your branded search results show it on page one. By Thursday, an AI Overview is referencing it when prospects ask whether your product is reliable. By the following Monday, two enterprise deals have gone quiet without explanation. This is what a…
Most B2B marketing teams obsess over their own funnel — landing pages, nurture sequences, lead scoring, sales handoff thresholds. Meanwhile, a parallel funnel is running outside their dashboards, on G2 and Capterra and TrustPilot, and that funnel is converting the actual buyers. Prospects research peer reviews before they fill out your form. Buying committees vote…
Before a B2B buyer evaluates your product, they evaluate the people building it. They look up your CEO on LinkedIn. They check your CRO’s posting history. They click through to your head of product to see whether the company knows what it’s doing. Each of those profiles is now a critical pre-sales touchpoint — a…
Open an incognito browser. Type your company name plus the word “reviews” or “vs competitor.” Look at the AI Overview that appears above the organic results. That paragraph — written by an AI that read every public mention of your company — is now the first impression a B2B buyer gets when they research you….
