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RT @amaphoenix Last chance 2 r…

Wednesday, March 10th, 2010

RT @amaphoenix Last chance 2 reg: Maximize ROI in Down Economy Using Adv. Targeting Techniques – Tomorrow 3-5 p.m. http://bit.ly/cwXHL7

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Marketers Spending More on Social Media Strategies

Tuesday, March 9th, 2010

According to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media marketing budgets are continuing to grow.

Marketers already planned on increasing their social media spend in August 2009, and they have continued to increase them since then. Survey respondents in February 2010 claimed they will devote nearly one-fifth of their marketing budgets to social media in the next 5 years.

B2B social media spending is nearly even with B2C spending. According to the Survey, B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other channels for the next several years. B2B product marketers will remain behind the curve over the next 5 years.

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Search Engine Marketing: Yahoo! Releases New Search Marketing Products

Tuesday, March 9th, 2010

On February 10, 2010, Yahoo! released two new search engine marketing products.

The first search engine marketing product announced was the Y!our Ads strategy. This strategy serves ads based on the user’s past search history. Traditional pay-per-click (PPC) ads are served based on the immediate search terms of the user, so this strategy is quite different.

What does this mean for you?

It could decrease relevancy and negatively affect click-through rates for advertisers. Also, a percentage of users that do make the click will be less likely to make a conversion due to the lack of relevancy.

The second search engine marketing product that Yahoo released was the ability to serve ads via Yahoo Search Assist. This means that the words and phrases that appear just below the search box will now be paid advertisement. For example, if the user types in “home remodeling” they would instantly see search suggestions for various remodeling projects or related terms, such as “kitchen remodeling” and “bathroom remodeling.”

What does this mean for you?

Going forward, these suggested phrases will be for sale. Paid advertisers will now have to make bids for the broad keyword at the Yahoo Search Assist level, while also expanding their traditional search campaigns to include bids on long-tail phrases.

Contact KEO Marketing for more information about search engine marketing.