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The World Wide Web is a network of information, products, services, communication tools and multimedia that is constantly being updated with new technology. Making sure your website is compatible and reflective of new technology can help your business succeed in the highly competitive and ever-changing world of Web 2.0 and New Media.
What is Web 2.0?
Web 2.0 is, to some, the next phase of the internet - it is about "interaction". While Web 2.0 still contains many, if not all, of the same attributes as Web 1.0, it does contain new technologies that have made the internet more personal for users.
Internet users are now able to have online discussions, blog about their experiences, download information and media files, podcast, videocast and review products and services. Web 2.0 provides an interactive online experience that has brought about a way for people to collaborate and share ideas in a way that used to only happen in face-to-face situations.
Web 2.0 has also brought with it new technology that enhances the user experience to make navigation and social networking easier. Tools such as AJAX (Asynchronous Javascript and XML), wiki’s, RSS (Really Simple Syndication), widgets and tagging help websites allow for users to collaborate and easily create, edit and link content.
What Is New Media?
The definition of new media and what is considered new media is often debated, but the concept remains the same. New media is innovative technology that allows for interactive communication in the digital world. Some examples of new media may include blogs, wikis, podcasting, videocasting, online virtual environments, video games, mobile devices and interactive television. New media replaces the traditional internet model of “one-to-many” with the possibility of a “many-to-many” way of communication, radically shaping the way we interact with and interpret one another.
What Can Web 2.0 and New Media Do for my Business?
Leveraging Web 2.0 and New Media to communicate with your target market will make your business more competitive and successful in your industry.
KEO Marketing will help you choose the Web 2.0 and New Media tools that will help your business communicate and collaborate with your target market, keeping you one step ahead of the competition.
Integrating the right Web 2.0 and New Media concepts into your website will spread your content across the web, increase the number of links coming into your site, make bookmarking easy and create invaluable customer experiences. Your online visibility will increase, leading to higher traffic and greater sales.
Contact KEO Marketing at 888.702.0679 for a free consultation to learn more about how Web 2.0 and New Media services can leverage your business.
Looking for more services? We deliver innovative online marketing solutions including: website development, search engine optimization, search engine marketing, web 2.0 and new media, e-commerce, online public relations, display advertising, video optimization, blogging, podcasting, link building, affiliate marketing and more!
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