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Search engine marketing, also known as SEM, has become one of the most effective internet marketing strategies for businesses both large and small.
What is Search Engine Marketing?
Search engine marketing is a form of online marketing that tries to promote websites by increasing their visibility in the results pages of search engines. Search engine marketing methods include paid search advertising (also known as pay-per-click advertising or sponsored search advertising), paid inclusion and other forms of online paid advertising.
What is Search Engine Optimization?
Search engine optimization is the process of making websites "search engine friendly". The goal of search engine optimization is to produce a high-ranking site in the “organic” (also called “natural” or “algorithmic”) search results produced by search engines.
What is Paid Search Advertising?
Paid search advertising, or pay-per-click (PPC) advertising, is a form of search engine marketing where advertisers bid on keywords that their customers would type in a search bar when looking for their product or service. If a user matches a keyword to that of the advertiser, they may see one of the advertiser’s ads. When a web user clicks on an advertisement that leads directly to the advertiser’s website, the advertiser pays the bid price that the market bears for that keyword and position. These PPC ads displayed by search engines are called “Sponsored Links” and appear above or next to organic search results. Sponsored links can also appear on advertising networks, content network sites, websites and blogs.
What is Paid Inclusion?
Paid inclusion is a search engine marketing method in which search engines charge advertisers a fee to have their website included in a search index. Typically, the fee is a minimum bid or annual subscription for a domain that will be automatically indexed on a regular basis. Every search engine is different and not all of them provide paid inclusion as an option. Many search engines, like Yahoo and Shopping.com offer paid inclusion and the service is particularly useful for websites whose pages are dynamic and frequently change.
How Can Search Engine Marketing Help My Business?
Using any one of or all of the search engine marketing methods described above can help your business drive more high-qualified traffic to your website. The costs associated with each of these advertising methods varies and which ones you choose for your business depends on your marketing goals and your budget.
KEO Marketing will work with you to develop a search engine marketing strategy that best suits the needs and budget of your business. We will assess your target market, research relevant keywords and implement an optimization and advertising plan that will direct highly-targeted visitors to your website.
Contact KEO Marketing at 888.702.0679 for a free consultation to learn more about our search engine marketing services and how they can transform your business.
Looking for more services? We deliver innovative online marketing solutions including: website development, search engine optimization, search engine marketing, web 2.0 and new media, e-commerce, online public relations, display advertising, video optimization, blogging, podcasting, link building, affiliate marketing and more!
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