KEO Marketing - Marketing Success Formula

Request a Free Website or Marketing Audit


Name

Phone

Email

What I'm looking for:

How I heard about KEO:

social icons

KEO Marketing News & Events

B2B Marketing Agency KEO Marketing Recognized as a Top Social Media Marketing Firm by Phoenix Business Journal

Ranking serves as useful resource for selecting top consultants; to be published in “2014 Book of Lists”

Phoenix, AZ – February 18, 2014 – Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced it has been named as one of the Top Social Media Marketing Firms by the Phoenix Business Journal for the second year running. The publication also recently honored KEO Marketing CEO and President Sheila Kloefkorn as one of the “Top 25 Dynamic Women in Business” and highlighted her in its “Top Executive Profiles of 2013.”

“We congratulate Sheila and her team on the well-deserved recognition,” said Scott Brueggeman, Chief Marketing Officer, CyrusOne Inc. “KEO Marketing has shown a tremendous capacity to successfully understand business to business marketing across industries and has helped CyrusOne build digital marketing strategies that deliver results and drive business forward.”

The accolades are a testimonial to the expertise and innovation of the KEO Marketing team, which ranks as the number one agency on Google for the keyword search term “B2B Marketing Firms Phoenix.”

“We think of ourselves as an integral part of our client’s marketing teams so this honor extends to everyone we work with,” said Kloefkorn. “It is a privilege to continue making a difference with tailored strategies that drive business results.”

Committed to developing marketing strategies and plans that help clients succeed, some of the world’s largest brands have depended on KEO Marketing for programs that deliver tangible and substantial results. Services range from creative design and branding, to lead generation and marketing automation, to search engine optimization and inbound marketing, social/local/mobile marketing and web analytics.

ABOUT KEO MARKETING

KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results.  For more information http://www.keomarketing.com

 

Media Contact:
Linda Capcara
TechTHiNQ
480-229-7090
lcapcara@tecthinq.com
Company Contact  
Sheila Kloefkorn
KEO Marketing
480-413-2090
sheila@keomarketing.com

 
 

Posted in Awards |

KEO Marketing CEO and ActionCOACH Owner Sheila Kloefkorn Featured in Phoenix Business Journal’s Top Executive Profiles of 2013

Dynamic expert marketer turns dreams into reality

PHOENIX, Arizona, December 20, 2013 – Amidst an impressive group of leaders who come from all walks of business, Sheila Kloefkorn, president and CEO of KEO Marketing Inc. and firm owner in the ActionCOACH network, was featured this week in the Phoenix Business Journal’s “Top Executive Profiles of 2013.”

Executive profiles in the Phoenix Business Journal are a staple of the publication’s coverage, and each year only 52 of the thousands of Arizona leaders are highlighted.

“We try to seek out individuals who not only are successful in business, but those who have a story to tell,” said Illana Lowery, editor, Phoenix Business Journal. “Often it’s the path they’ve taken to get to where they are that is the best part.”

Kloefkorn’s own story includes a career that spans more than 25 years as an expert marketer. One of her first challenges out of graduate school was to launch the first high-definition network of satellite-linked movie theaters for education and entertainment on college campuses through YouthStream Media Networks Inc. in New York.

“It was an incredible ride and a great way to work with the most talented in marketing at the time,” Kloefkorn said. “We worked with every type of company and I had the opportunity to do some of the first digital marketing of any kind.”

After YouthStream was acquired, Kloefkorn started B2B marketing agency KEO Marketing in 2000 in Phoenix, with a focus on digital marketing. Some of the world’s largest brands have depended on KEO for marketing programs that deliver tangible and substantial results.

Passionate about helping businesses of all sizes grow, Kloefkorn recently made the decision to also become an ActionCOACH firm owner with the objective of helping even more business owners achieve their business, money and life goals faster. She remains at the helm of KEO Marketing.

Companies looking to accelerate their marketing results can request a complimentary marketing audit at http://www.keomarketing.com.

“What excites me most is that by providing the right mix of business education and proven business tools and strategies to business owners in Arizona, they in turn will create jobs and thriving communities,” added Kloefkorn. “Small- and medium-sized business owners are the backbone of our economy and as their businesses expand, Arizona’s economy grows too.”

Over the past 20 years, ActionCOACH has created the world’s largest business coaching framework that includes more than 3,500 proven business tools, systems and strategies. This depth and breadth of business solutions allows ActionCOACH to offer an industry-exclusive 17 week guarantee. ActionCOACH client data from 2012 shows that its clients achieve a return of more than $10 for every $1 invested in its coaching services.

Businesses wishing to accelerate their paths to success can register for one of numerous upcoming ActionCOACH seminars in Arizona or schedule an exclusive Profit Strategy Session with an ActionCOACH by visiting http://ActionCOACHAZ.com.

About ActionCOACH

ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in over 50 countries, coaching tens of thousands of businesses every week. To learn more, go to http://actioncoachaz.com.

# # #

Media contact: Linda Capcara, TechTHiNQ, 480-229-7090, linda.capcara@tecthinq.com.

Posted in B2B Marketing |

ActionCOACH Expands Services in Arizona, Building Profitable, Quality Businesses and Strengthening Local Economy

Arizona poised to reap socio-economic benefits from expanded footprint of world’s number one business coaching company

PHOENIX, Arizona, December 4, 2013 – ActionCOACH  (http://actioncoachaz.com), the world’s number one business coaching company, today announced the expansion of its Arizona services led by two accomplished business leaders:  Kevin Alft, Regional CEO of ActionCOACH and Sheila Kloefkorn, president and CEO of KEO Marketing and new firm owner in the ActionCOACH network. By joining forces, Alft and Kloefkorn are looking to increase the number of businesses served by ActionCOACH in Arizona to several thousand.

ActionCOACH is the world’s leader in business and executive coaching and has already helped hundreds of small- and medium-sized business owners in Arizona grow their businesses by providing the right mix of business education and proven business tools and strategies. Chairman and Founder Brad Sugars started the company in 1993 when the concept of business coaching was still in its infancy.

Over the past 20 years, ActionCOACH has created the world’s largest business coaching framework that includes over 3,500 proven business tools, systems and strategies.  This depth and breadth of business solutions allows ActionCOACH to offer an industry-exclusive 17 week guarantee.  ActionCOACH client data from 2012 shows that its clients achieve a return of more than $10 for every $1 invested in its coaching services.

“ActionCOACH has a direct socio-economic impact in the communities it serves,” said Alft. “Thriving businesses translate into thousands of additional jobs along with a larger business and personal income tax base. I’m honored to be working with such an accomplished professional as Sheila in helping business owners increase their success and achieve their business and life goals faster.”

An Arizona business leader herself, Kloefkorn is leveraging more than 25 years of experience as an expert marketer who has helped hundreds of companies substantially and significantly increase revenue, profits and market share.  She is an expert in the proven systems of ActionCOACH and has always been passionate about helping business owners succeed.

“I am excited to have an opportunity to partner with Kevin and to grow the ActionCOACH network,” said Kloefkorn. “I’m also proud to be able to help Arizona businesses across many industries achieve the growth that they could not achieve as quickly or as profitably on their own. By working with business owners to better serve their customers and provide meaningful employment for their communities, ActionCOACH’s expansion will strengthen Arizona’s economy.”

After a successful career that included growing an electronic software startup to $24 million in revenue in four years, growing another division by $100 million in one year and serving on the board of four small businesses, Alft became an ActionCOACH owner and CEO in June 2006. He has achieved numerous awards during his tenure including Americas Region and Global Master Licensee Territory of the Year.

Businesses wishing to accelerate their paths to success can register for one of numerous upcoming ActionCOACH seminars in Arizona or schedule an exclusive Profit Strategy Session with an Action Coach by visiting http://ActionCOACHAZ.com.

Business owners will also want to take advantage of a special one day ActionCOACH event on May 1, 2014. ActionCOACH founder Brad Sugars will be visiting Arizona to teach business owners how to build an unlimited supply of customers.  Seats are limited and registration information is available on the ActionCOACH Arizona website.

About ActionCOACH

ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in over 50 countries, coaching tens of thousands of businesses every week. To learn more, go to http://actioncoachaz.com.

# # #

Media contact: Linda Capcara, TechTHiNQ, 480-229-7090, linda.capcara@tecthinq.com.

Posted in B2B Marketing |

KEO Marketing Sheila Kloefkorn to Speak at Arizona Marketing Technology Summit August 22, 2013

The Summit Features Sheila Kloefkorn Discussing “Content Marketing:  Secrets of Master Marketers”

PHOENIX, August 20, 2013 /PRNewswire-iReach/  – KEO Marketing Inc. announced President Sheila Kloefkorn will speak at the upcoming Arizona Marketing Technology Summit on August 22, 2013 at the Hilton Scottsdale Resort & Villas in Scottsdale, Arizona.  Kloefkorn will participate with other experts on a panel titled “Content Marketing: Secrets of Master Marketers.”

In its fifth year, the summit is sponsored by the Business Marketing Association (BMA) Phoenix and Arizona Technology Council.  The summit will feature two premier panel discussions, two keynote speakers and a sponsor expo.  Its goal is to bring technology leaders and marketers together to discuss the best practices in business-to-business (B2B) marketing.  Focusing on content marketing at this year’s summit, organizers have invited B2B marketing leaders nationwide to speak at this event.

“Creating compelling content is always challenging for companies, given the ever-changing search engine algorithms,” said Sheila Kloefkorn, president, KEO Marketing.  “Therefore, it’s critical B2B marketers understand how to implement proven content development strategies.  This panel discussion brings together experts who have succeeded with their content marketing programs.  I look forward to sharing ideas and with my co-presenters and attendees.

Ms. Kloefkorn is the founder and president of Phoenix-based KEO Marketing, a business-to-business and online marketing company.  She is responsible for developing comprehensive marketing solutions for businesses of all sizes across the United States and more than 100 countries around the world. Some of the companies Ms. Kloefkorn has provided online strategy for include General Motors, Avnet, Honeywell, FedEx, CyrusOne, Isola, OneNeck IT Services and many more.

Prior to founding KEO Marketing in 2000, she was vice president of a New York based agency which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Ms. Kloefkorn has also held senior positions with iCrossing, a leading search and digital marketing agency, served as president of the Phoenix Chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a past president of the Phoenix Chapter of the Business Marketing Association and a frequent local and national speaker on a wide variety of marketing topics.

Earlier this year, KEO announced it won a national 2013 B2 Award of Excellence from the BMA.  The company produced its winning entry for a homeowner association management client based in Tempe, Arizona.  According to the BMA, the B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers.  Winners prove success in balancing style with measurable results in their campaigns.

For more information on the Arizona Marketing Technology Summit, visit the event’s website.

ABOUT KEO MARKETING

KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results.  For more information http://www.keomarketing.com

Posted in Events, Uncategorized |

KEO Marketing Wins National “Award of Excellence” from Business Marketing Association

Industry Organization Selects Winning Campaign for KEO Client Associated Asset Management

PHOENIX, May 28, 2013 /PRNewswire-iReach/ — KEO Marketing Inc. announced it won a national B2 Award of Excellence from the Business Marketing Association (BMA) for 2013.  The company produced its winning entry for client Associated Asset Management (AAM), a homeowner association management company based in Tempe, Arizona.

According to the BMA, the B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers.  They honor business marketing professionals who successfully balance style with measurable results in their campaigns.

Titled “Repositioning a Company and an Industry:  Expect More,” the KEO Marketing campaign involved depicting AAM as different from other companies in the industry, expanding the AAM brand and driving more leads. In addition, KEO developed a messaging platform and websites that better conveyed AAM’s value proposition to its stakeholders.

“We couldn’t be more honored to win such a prestigious national award,” said Sheila Kloefkorn, president, KEO Marketing. “By staying focused on the campaign’s goals, our team was able to ensure we delivered the results AAM expected.

“Leads have tripled in the first three months since the launch of the campaign and two websites,” continued Kloefkorn. “Press mentions are up more than 3000 percent.  And, customers are engaged and feeling great about AAM’s involvement in their communities.”

“We’re very excited for KEO Marketing to receive this impressive award,” said Susan Williams, Vice President of Business Development and Marketing at AAM.  “The KEO Marketing team’s hard work, expertise and professionalism were evidenced by the resoundingly positive reaction to the new messaging, value proposition, websites and go-to-market strategy they developed.  Stakeholders on all sides, including customers, prospects, employees, investors and communities in general, have commented about AAM’s dramatically different approach.”

An awards ceremony will be held on Thursday, May 30, 2013 at the Sheraton Chicago Ballroom in Chicago, Illinois.

ABOUT AAM
AAM works with many of the largest homebuilding and community development companies in the United States such as Del Webb/Pulte, Shea Homes and Meritage Homes. Founded in 1990, AAM employs 370 people and manages more than 440 homeowners associations in the United States. Seventy-five percent of AAM clients have been with the company for three or more years.  In addition, the company still serves its very first client.  AAM’s entire staff of accountants has college degrees in business and 86 percent of the company’s managers have specialized training, such as AACM or CAI designations.  Committed to giving back to the community, in 2012 the company logged 3,800 volunteer hours and contributed $42,000 in corporate donations.  AAM is dedicated to delivering total peace of mind to the boards of directors and homeowners in the communities it manages. For more information, visit the company’s website at http://www.associatedasset.com/.

ABOUT KEO MARKETING
KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results.  For more information http://www.keomarketing.com

Posted in Uncategorized |

KEO Marketing Wins “2013 Marketer of the Year” Award in the “B2B Marketing Campaign of the Year” Category

Business Marketing Association Phoenix Selects CyrusOne’s “Expanding Brand and Leads” as Top Campaign

PHOENIX, May 3, 2013 /PRNewswire-iReach/ — KEO Marketing Inc. announced its client, CyrusOne Inc., was first selected as a finalist and then chosen the winner as ’2013 Marketer of the Year’ in the ‘B2B Marketing Campaign of the Year’ category. ThePhoenix Business Journal, in partnership with the Business Marketing Association Phoenix, sponsored the awards program.

The award was presented at a breakfast event on Thursday, April 25, 2013 at The Arizona Historical Society in Tempe. Roy Vallee, retired chairman and CEO for Avnet, Inc., presented the keynote address at the ceremony.

KEO Marketing client CyrusOne, a global data center services provider, won top honors for its campaign focusing on expanding the company’s brand and generating new leads in advance of their IPO.  CyrusOne partnered with KEO Marketing to provideB2B inbound marketing solutions that would expand its brand visibility and deliver the highest number of qualified sales leads at a profitable cost.

Services provided during the campaign included Brand Visibility, Lead Nurturing, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Display Advertising Management, and Web Development and Design. Through these services, KEO Marketing was able to drive more qualified visitors to the CyrusOne website, as well as capture and track information through lead generation forms, live chat and phone calls.

“We are so honored to have contributed to CyrusOne receiving this amazing award,” said Sheila Kloefkorn, president, KEO Marketing. “Just being selected as a finalist is truly an honor, but to win the ‘Marketing Campaign of the Year’ is a testament to our collective team’s hard work and our focus on achieving results.

“After one year, CyrusOne experienced measurable results in increased traffic, increased natural search visibility and rankings, increased leads and higher conversions with reduced costs,” continued Kloefkorn.  “For example, we were able to grow CyrusOne’s website traffic each month by 44 percent and average monthly natural search by 71 percent, among several other positive metrics.”

CyrusOne specializes in enterprise-class, carrier-neutral data center properties. The company provides mission-critical data center facilities for more than 500 customers, including nine of the global Fortune 20 and more than 100 of the Fortune 1000 companies. CyrusOne operates 24 data centers worldwide.

For more information on the CyrusOne campaign, download KEO Marketing’s case study.

ABOUT KEO MARKETING
KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com

Posted in Uncategorized |

B2B Marketing Agency, KEO Marketing, Receives Highest Rating in “Business Equality Index” Survey

Six-Month GPGLCC Study Scores KEO Marketing at 100 Percent for Actively Supporting LGBT Workers and Community

PHOENIX, April 24, 2013 /PRNewswire-iReach/ – B2B marketing agency, KEO Marketing Inc. announced it has received the highest rating on the “Business Equality Index” survey recently released by the Greater Phoenix Gay & Lesbian Chamber of Commerce (GPGLCC).  Conducted over a six-month period, the GPGLCC study measures how equitably local businesses treat their Lesbian, Gay, Bisexual and Transgendered (LGBT) employees.

KEO Marketing scored a perfect 100 percent for actively promoting workplace equality and supporting LGBT workers.  Other contributing factors to the company’s high score were benefit provisions for domestic partners, active participation in the LGBT community, as well as advertising, donating and volunteering on behalf of LGBT issues and causes.

This study has only been conducted twice in Arizona history and only a few similar studies have been conducted in the United States.  Of the total number of companies responding, 19 employers scored 100 percent, including KEO Marketing.  A total of 45 companies scored 80 percent or higher.

“Participating in the GPGLCC study demonstrates our unwavering commitment to equality, diversity and inclusion in the KEO Marketing workplace,” said Sheila Kloefkorn, president, KEO Marketing. “But scoring 100 percent shows how much we truly value our LGBT employees and the community at-large.

“KEO Marketing commends the GPGLCC for developing an ongoing tool to shed light on how equitably local businesses treat their LGBT employees,” continued Kloefkorn.  “The Business Equality Index plays a significant role in both economic development and educational functions.”

To download a copy of the GPGLCC final report, visit www.phoenixgaychamber.com and click on the Business Equality Index link. For more information on KEO Marketing, visit http://www.keomarketing.com.

ABOUT KEO MARKETING

KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results.  For more information http://www.keomarketing.com

Posted in Uncategorized |

Proven B2B Marketing Success Formula™ from KEO Marketing Increases Leads and Sales for Fortune 1000 Technology Clients

Providing unique differentiation and focus to business-to-business (B2B) technology industry leaders seeking to increase leads and sales, KEO Marketing (http://www.keomarketing.com/) today unveiled its B2B Marketing Success Formula™. By taking a strategic approach to identifying gaps in marketing strategies, the Formula results in a system for success that maximizes stretched marketing budgets and significantly increases return on investment.

“You’ll often find that B2B marketers will focus on one aspect of marketing at a time, such as a website or email campaign,” said Sheila Kloefkorn, president, KEO Marketing. “Our B2B Marketing Success Formula sets marketing teams up for success by looking at the entire marketing environment and focusing on the desired outcome. As we have shown through client results, this approach can double and even triple leads and sales when supported by the proper infrastructure, messaging and analytics.”

The KEO Marketing B2B Marketing Success Formula encompasses:

  • Differentiated Insight Selling Strategy
  • Inbound Marketing / Lead Generation
  • Educational Content Marketing
  • Marketing Automation and Lead Nurturing
  • Mobile, Local, Social

“Working with KEO Marketing gave us the insight we needed to drive our e-marketing strategy forward,” said Al Maag, chief communications officer, Avnet. “It takes proven experience and a thorough understanding of the marketplace to make heads or tails out of the constantly changing digital marketing landscape. What we found was that KEO Marketing not only had the knowledge, they were able to help us communicate benefits and execute on the transformation we needed to dramatically enhance our results.”

About KEO Marketing
For technology companies seeking to fuel revenue and business growth in a constantly changing marketing landscape, KEO Marketing is a proven full service business-to-business (B2B) marketing agency focused on creating and executing disruptive strategies that separate its clients from the competition. With its B2B Marketing Success Formula™, KEO Marketing creates and executes integrated marketing programs that engage your audience with ideas that lead to action.

Some of the world’s largest brands have depended on KEO Marketing for integrated marketing programs that deliver tangible and substantial results. These solutions include differentiated insight selling strategy, lead generation and nurturing, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing and more. For additional information, please visit http://www.keomarketing.com/.

Posted in B2B Marketing | Tagged b2b marketing success formula, keo marketing

B2B Marketing Agency, KEO Marketing Sponsors the 2012 Governor’s Celebration of Innovation

GCO2012-KEOLast week, B2B marketing agency, KEO Marketing and technology leaders from all around Arizona, individuals and companies small and large attended at the annual Arizona Technology Council event, the Governor’s Celebration of Innovation (GCOI) Awards at the Phoenix Convention Center. Over 1,000 people from across the state attended to enjoy the technology showcase, networking, award show, dinner and entertainment.

“From the smartphones in our pockets to the data centers and clouds that are delivering the applications that businesses depend on, the technology landscape is changing faster than ever,” said Steven G. Zylstra, president and CEO of the Arizona Technology Council. “Our annual awards ceremony celebrates the exceptional companies and individuals leading the way in accelerating Arizona’s innovation and global competitiveness. Congratulation to the winners that represent the best and the brightest the state has to offer.”

KEO Marketing proudly attended the event as a Contributing Showcase sponsor again this year. During the technology showcase, KEO exhibited how technology in B2B marketing is changing how B2B organizations need to leverage the internet and new media to reach their target audience. KEO Marketing President, Sheila Kloefkorn took the stage towards the start of the awards show to thank the entire GCOI planning committee for all their hard work during the past ten months it took to put on the event.

To cap off the awards show, Governor Jan Brewer took the stage and addressed the audience to congratulate all finalists and award winners and to speak about Arizona’s success as a technology leader in the country and one of the best states to start a business.

You can see the list of 2012 GCOI winners on the Arizona Technology Council’s Twitter feed.

gcoi-2012

For more information on how technology is impacting B2B marketingcontact KEO Marketing today.

Posted in Events | Tagged gcoi, governors celebration of innovation, keo marketing

B2B Marketing Agency, KEO Marketing President Sheila Kloefkorn to Speak at International Association of Business Communicators Event November 15, 2012

sheila-kloefkornB2B marketing agency, KEO Marketing Inc., announces President Sheila Kloefkorn will speak at the upcoming International Association of Business Communicators (IABC) event on November 15, 2012. Ms. Kloefkorn will present “Differentiating Your Brand in Today’s Marketplace.” The IABC luncheon will be held from 11:30 a.m. to 1:00 p.m. at the University Club of Phoenix located at 39 East Monte Vista.

Ms. Kloefkorn’s presentation will cover the four dangerous threats facing today’s businesses. She’ll also identify the strategies successful B2B marketers are deploying to overcome these risks. Specifically, Ms. Kloefkorn will discuss strategies to help:

  •     Shape brands and differentiate businesses
  •     Optimize marketing infrastructures
  •     Integrate sales and marketing efforts
  •     Generate and nurture leads
  •     Build a sense of urgency that speeds the sales cycle
  •     Develop effective implementation plans
  •     Monitor, analyze, benchmark and systematically improve your results

“Standing out in the crowd is getting harder and harder for companies to do,” said Sheila Kloefkorn, president, KEO Marketing. “And, because the landscape changes almost weekly, success in online marketing, social media and mobile marketing often remains a moving target.

“Therefore, B2B marketers and communicators must learn the best strategies for using these new marketing channels,” continued Ms. Kloefkorn. “My presentation at IABC will focus on identifying strategies that will optimize marketing and sales performance.”

Ms. Kloefkorn is the founder and president of Phoenix-based KEO Marketing, a business-to-business and inbound marketing company. She is responsible for developing comprehensive marketing solutions for businesses of all sizes across the United States and more than 100 countries around the world. Some of the companies Ms. Kloefkorn has provided marketing strategy for include General Motors, Avnet, Honeywell, FedEx, CyrusOne, Isola, OneNeck IT Services and many more.

Prior to founding KEO Marketing in 2000, she was vice president of a New York based agency which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Ms. Kloefkorn has also held senior positions with iCrossing, a leading search and digital marketing agency, served as president of the Phoenix Chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a past president of the Phoenix Chapter of the Business Marketing Association and a frequent local and national speaker on a wide variety of marketing topics.

Based on attendee feedback from past speaking engagements at IABC, Ms. Kloefkorn has received excellent reviews from capacity crowds. For more information on the IABC event, or to register, visit http://www.iabcphoenix.com/november-15-luncheon-differentiating-your-brand-in-todays-fast-changing-marketplace/.

Posted in Events | Tagged b2b marketing agency, iabc, keo marketing

 

 

ads