The Summit Features Sheila Kloefkorn Discussing “Content Marketing: Secrets of Master Marketers”
PHOENIX, August 20, 2013 /PRNewswire-iReach/ – KEO Marketing Inc. announced President Sheila Kloefkorn will speak at the upcoming Arizona Marketing Technology Summit on August 22, 2013 at the Hilton Scottsdale Resort & Villas in Scottsdale, Arizona. Kloefkorn will participate with other experts on a panel titled “Content Marketing: Secrets of Master Marketers.”
In its fifth year, the summit is sponsored by the Business Marketing Association (BMA) Phoenix and Arizona Technology Council. The summit will feature two premier panel discussions, two keynote speakers and a sponsor expo. Its goal is to bring technology leaders and marketers together to discuss the best practices in business-to-business (B2B) marketing. Focusing on content marketing at this year’s summit, organizers have invited B2B marketing leaders nationwide to speak at this event.
“Creating compelling content is always challenging for companies, given the ever-changing search engine algorithms,” said Sheila Kloefkorn, president, KEO Marketing. “Therefore, it’s critical B2B marketers understand how to implement proven content development strategies. This panel discussion brings together experts who have succeeded with their content marketing programs. I look forward to sharing ideas and with my co-presenters and attendees.
Ms. Kloefkorn is the founder and president of Phoenix-based KEO Marketing, a business-to-business and online marketing company. She is responsible for developing comprehensive marketing solutions for businesses of all sizes across the United States and more than 100 countries around the world. Some of the companies Ms. Kloefkorn has provided online strategy for include General Motors, Avnet, Honeywell, FedEx, CyrusOne, Isola, OneNeck IT Services and many more.
Prior to founding KEO Marketing in 2000, she was vice president of a New York based agency which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Ms. Kloefkorn has also held senior positions with iCrossing, a leading search and digital marketing agency, served as president of the Phoenix Chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a past president of the Phoenix Chapter of the Business Marketing Association and a frequent local and national speaker on a wide variety of marketing topics.
Earlier this year, KEO announced it won a national 2013 B2 Award of Excellence from the BMA. The company produced its winning entry for a homeowner association management client based in Tempe, Arizona. According to the BMA, the B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. Winners prove success in balancing style with measurable results in their campaigns.
For more information on the Arizona Marketing Technology Summit, visit the event’s website.
ABOUT KEO MARKETING
KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com