Industry Organization Selects Winning Campaign for KEO Client Associated Asset Management
PHOENIX, May 28, 2013 /PRNewswire-iReach/ — KEO Marketing Inc. announced it won a national B2 Award of Excellence from the Business Marketing Association (BMA) for 2013. The company produced its winning entry for client Associated Asset Management (AAM), a homeowner association management company based in Tempe, Arizona.
According to the BMA, the B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. They honor business marketing professionals who successfully balance style with measurable results in their campaigns.
Titled “Repositioning a Company and an Industry: Expect More,” the KEO Marketing campaign involved depicting AAM as different from other companies in the industry, expanding the AAM brand and driving more leads. In addition, KEO developed a messaging platform and websites that better conveyed AAM’s value proposition to its stakeholders.
“We couldn’t be more honored to win such a prestigious national award,” said Sheila Kloefkorn, president, KEO Marketing. “By staying focused on the campaign’s goals, our team was able to ensure we delivered the results AAM expected.
“Leads have tripled in the first three months since the launch of the campaign and two websites,” continued Kloefkorn. “Press mentions are up more than 3000 percent. And, customers are engaged and feeling great about AAM’s involvement in their communities.”
“We’re very excited for KEO Marketing to receive this impressive award,” said Susan Williams, Vice President of Business Development and Marketing at AAM. “The KEO Marketing team’s hard work, expertise and professionalism were evidenced by the resoundingly positive reaction to the new messaging, value proposition, websites and go-to-market strategy they developed. Stakeholders on all sides, including customers, prospects, employees, investors and communities in general, have commented about AAM’s dramatically different approach.”
An awards ceremony will be held on Thursday, May 30, 2013 at the Sheraton Chicago Ballroom in Chicago, Illinois.
AAM works with many of the largest homebuilding and community development companies in the United States such as Del Webb/Pulte, Shea Homes and Meritage Homes. Founded in 1990, AAM employs 370 people and manages more than 440 homeowners associations in the United States. Seventy-five percent of AAM clients have been with the company for three or more years. In addition, the company still serves its very first client. AAM’s entire staff of accountants has college degrees in business and 86 percent of the company’s managers have specialized training, such as AACM or CAI designations. Committed to giving back to the community, in 2012 the company logged 3,800 volunteer hours and contributed $42,000 in corporate donations. AAM is dedicated to delivering total peace of mind to the boards of directors and homeowners in the communities it manages. For more information, visit the company’s website at http://www.associatedasset.com/.
ABOUT KEO MARKETING
KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com