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KEO Marketing News & Events

Proven B2B Marketing Success Formula™ from KEO Marketing Increases Leads and Sales for Fortune 1000 Technology Clients

Posted on November 27, 2012 by Sheila Kloefkorn

Providing unique differentiation and focus to business-to-business (B2B) technology industry leaders seeking to increase leads and sales, KEO Marketing (http://www.keomarketing.com/) today unveiled its B2B Marketing Success Formula™. By taking a strategic approach to identifying gaps in marketing strategies, the Formula results in a system for success that maximizes stretched marketing budgets and significantly increases return on investment.

“You’ll often find that B2B marketers will focus on one aspect of marketing at a time, such as a website or email campaign,” said Sheila Kloefkorn, president, KEO Marketing. “Our B2B Marketing Success Formula sets marketing teams up for success by looking at the entire marketing environment and focusing on the desired outcome. As we have shown through client results, this approach can double and even triple leads and sales when supported by the proper infrastructure, messaging and analytics.”

The KEO Marketing B2B Marketing Success Formula encompasses:

  • Differentiated Insight Selling Strategy
  • Inbound Marketing / Lead Generation
  • Educational Content Marketing
  • Marketing Automation and Lead Nurturing
  • Mobile, Local, Social

“Working with KEO Marketing gave us the insight we needed to drive our e-marketing strategy forward,” said Al Maag, chief communications officer, Avnet. “It takes proven experience and a thorough understanding of the marketplace to make heads or tails out of the constantly changing digital marketing landscape. What we found was that KEO Marketing not only had the knowledge, they were able to help us communicate benefits and execute on the transformation we needed to dramatically enhance our results.”

About KEO Marketing
For technology companies seeking to fuel revenue and business growth in a constantly changing marketing landscape, KEO Marketing is a proven full service business-to-business (B2B) marketing agency focused on creating and executing disruptive strategies that separate its clients from the competition. With its B2B Marketing Success Formula™, KEO Marketing creates and executes integrated marketing programs that engage your audience with ideas that lead to action.

Some of the world’s largest brands have depended on KEO Marketing for integrated marketing programs that deliver tangible and substantial results. These solutions include differentiated insight selling strategy, lead generation and nurturing, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing and more. For additional information, please visit http://www.keomarketing.com/.

Posted in B2B Marketing | Tagged b2b marketing success formula, keo marketing

B2B Marketing Agency, KEO Marketing Sponsors the 2012 Governor’s Celebration of Innovation

Posted on November 12, 2012 by Sheila Kloefkorn

GCO2012-KEOLast week, B2B marketing agency, KEO Marketing and technology leaders from all around Arizona, individuals and companies small and large attended at the annual Arizona Technology Council event, the Governor’s Celebration of Innovation (GCOI) Awards at the Phoenix Convention Center. Over 1,000 people from across the state attended to enjoy the technology showcase, networking, award show, dinner and entertainment.

“From the smartphones in our pockets to the data centers and clouds that are delivering the applications that businesses depend on, the technology landscape is changing faster than ever,” said Steven G. Zylstra, president and CEO of the Arizona Technology Council. “Our annual awards ceremony celebrates the exceptional companies and individuals leading the way in accelerating Arizona’s innovation and global competitiveness. Congratulation to the winners that represent the best and the brightest the state has to offer.”

KEO Marketing proudly attended the event as a Contributing Showcase sponsor again this year. During the technology showcase, KEO exhibited how technology in B2B marketing is changing how B2B organizations need to leverage the internet and new media to reach their target audience. KEO Marketing President, Sheila Kloefkorn took the stage towards the start of the awards show to thank the entire GCOI planning committee for all their hard work during the past ten months it took to put on the event.

To cap off the awards show, Governor Jan Brewer took the stage and addressed the audience to congratulate all finalists and award winners and to speak about Arizona’s success as a technology leader in the country and one of the best states to start a business.

You can see the list of 2012 GCOI winners on the Arizona Technology Council’s Twitter feed.

gcoi-2012

For more information on how technology is impacting B2B marketing, contact KEO Marketing today.

Posted in Events | Tagged gcoi, governors celebration of innovation, keo marketing

B2B Marketing Agency, KEO Marketing President Sheila Kloefkorn to Speak at International Association of Business Communicators Event November 15, 2012

Posted on November 12, 2012 by Sheila Kloefkorn

sheila-kloefkornB2B marketing agency, KEO Marketing Inc., announces President Sheila Kloefkorn will speak at the upcoming International Association of Business Communicators (IABC) event on November 15, 2012. Ms. Kloefkorn will present “Differentiating Your Brand in Today’s Marketplace.” The IABC luncheon will be held from 11:30 a.m. to 1:00 p.m. at the University Club of Phoenix located at 39 East Monte Vista.

Ms. Kloefkorn’s presentation will cover the four dangerous threats facing today’s businesses. She’ll also identify the strategies successful B2B marketers are deploying to overcome these risks. Specifically, Ms. Kloefkorn will discuss strategies to help:

  •     Shape brands and differentiate businesses
  •     Optimize marketing infrastructures
  •     Integrate sales and marketing efforts
  •     Generate and nurture leads
  •     Build a sense of urgency that speeds the sales cycle
  •     Develop effective implementation plans
  •     Monitor, analyze, benchmark and systematically improve your results

“Standing out in the crowd is getting harder and harder for companies to do,” said Sheila Kloefkorn, president, KEO Marketing. “And, because the landscape changes almost weekly, success in online marketing, social media and mobile marketing often remains a moving target.

“Therefore, B2B marketers and communicators must learn the best strategies for using these new marketing channels,” continued Ms. Kloefkorn. “My presentation at IABC will focus on identifying strategies that will optimize marketing and sales performance.”

Ms. Kloefkorn is the founder and president of Phoenix-based KEO Marketing, a business-to-business and inbound marketing company. She is responsible for developing comprehensive marketing solutions for businesses of all sizes across the United States and more than 100 countries around the world. Some of the companies Ms. Kloefkorn has provided marketing strategy for include General Motors, Avnet, Honeywell, FedEx, CyrusOne, Isola, OneNeck IT Services and many more.

Prior to founding KEO Marketing in 2000, she was vice president of a New York based agency which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Ms. Kloefkorn has also held senior positions with iCrossing, a leading search and digital marketing agency, served as president of the Phoenix Chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a past president of the Phoenix Chapter of the Business Marketing Association and a frequent local and national speaker on a wide variety of marketing topics.

Based on attendee feedback from past speaking engagements at IABC, Ms. Kloefkorn has received excellent reviews from capacity crowds. For more information on the IABC event, or to register, visit http://www.iabcphoenix.com/november-15-luncheon-differentiating-your-brand-in-todays-fast-changing-marketplace/.

Posted in Events | Tagged b2b marketing agency, iabc, keo marketing

B2B Marketing Agency, KEO Marketing President Sheila Kloefkorn Chairing “Governor’s Celebration of Innovation” Event Nov 8

Posted on November 6, 2012 by Sheila Kloefkorn

B2B marketing agency, KEO Marketing President Sheila Kloefkorn is again chairing the 2012 Governor’s Celebration of Innovation Awards (GCOI) event for the third consecutive year.

The Governor’s Celebration of Innovation (GCOI) is the Arizona Technology Council’s annual awards gala in partnership with the Arizona Commerce Authority that honors technology leaders and innovators from across the state. The event attracts more than 1,000 attendees each year for a night of networking, food and entertainment. This year’s program is presented by Avnet, Inc.

The event will be held Thursday, November 8, 2012 from 3:30 p.m. to 9:00 p.m. at the Phoenix Convention Center’s North Building. The event is the largest Arizona technology event of the year and attracts technology leaders from around the state. The program includes a technology showcase/networking session from 3:30 p.m. to 5:30 p.m., an awards presentation from 5:30 p.m. to 7:00 p.m., and a formal dinner from 7:00 p.m. to 9:00 p.m.

In addition to chairing the event, KEO Marketing is participating with a Contributing Showcase Sponsorship.

“Each year we look forward to being involved with the GCOI awards,” said Sheila Kloefkorn, Founder and President of KEO Marketing. “It is the premiere technology event in the state and showcases the very best in technology innovation from Arizona companies. It is quite inspiring. We are honored to be a part of it.”

Interested attendees can purchase tickets online. For more information on the Governor’s Celebration of Innovation, visit the event website.

For more information about KEO Marketing, call 480-414-2090 or visit the company website.

Posted in Events | Tagged b2b marketing agency, keo marketing

KEO’s Sheila Kloefkorn Speaks on Mobile Marketing Growth at BMA Phoenix

Posted on October 23, 2012 by Sheila Kloefkorn

AZTC-2012-300x138Thought leaders throughout the country gathered in Phoenix in front of nearly 300 B2B marketers during the 4th annual Marketing Technology Summit, part of the BMA’s 2012 Go and Grow Road Show to discuss the latest trends in mobile marketing.

Presentations on the growth and importance of mobile marketing in the B2B space were given by Shlomi Ron, global social media, influencer and mobile lead at IBM Systems and Technology Group, Steve Phillips, CIO at Avnet Inc., Jeff Cummings, director of sales force effectiveness at United Rentals, Greg Olson, partner at Growl Mobile, Eric Keosky-Smith, Arizona regional development manager at Infusionsoft Inc., KEO Marketing’s President Sheila Kloefkorn and Keynote speaker Pedro Moya, head of industry at Google.

The ‘Go and Grow’ presentations resembled the “TED Talks” conferences and focused on how B2B marketers can use mobile for practical purposes. Sheila Kloefkorn, president of KEO Marketing and past president of BMA Phoenix, said that 92% of B2B purchases have some component of that purchasing process initiated online, with absolutely no human interaction.

This shift towards mobile usage has changed the way B2B organizations and making purchase decisions, which means we must change the ways we leverage mobile marketing to influence the buyer’s purchasing decision. Google’s Pedro Moya agreed and during his presentation touched on how a business’s success will be impacted by how they are utilizing mobile marketing.

“Mobile technology has led to the single most significant shift in customer behavior of the past 20 years,” Moya said. “With smartphones already being used by 30% of the population and tablet usage continuing to increase exponentially, we at Google believe that success in mobile will determine the future of businesses of all sizes, in all industries.”

For more information on mobile advertising or mobile search optimization contact KEO Marketing today.

Posted in Events | Tagged bma phoenix, keo marketing, mobile marketing

KEO Marketing President, Sheila Kloefkorn, to Conduct Inbound Business-to-Business Marketing Session at Upcoming Arizona Technology Council Event

Posted on September 6, 2012 by Sheila Kloefkorn

KEO Marketing Inc., announces President Sheila Kloefkorn will present at the upcoming “Council Connect” event hosted by the Arizona Technology Council on September 19, 2012. Ms. Kloefkorn will conduct an inbound Business-to-Business Marketingsession to highlight how buyers have changed and how companies can get prospects to seek them out. The event will be held from 11:30 a.m. to 1:30 p.m. at Seasons 52 located at the Biltmore Fashion Park, 2502 East Camelback Road in Phoenix.

Specific topics Ms. Kloefkorn will cover involve changing buyer behavior. New technology causes buyers to make purchases differently. Therefore, today’s successful companies aren’t using cold calling techniques. Instead, prospects are seeking out companies to fulfill their requirements. This type of marketing is called “inbound marketing” and is the most efficient and economical method of marketing currently available.

Session attendees can expect to learn how top technology companies are leveraging inbound B2B marketing. These strategies include mobile marketing, search marketing and search engine optimization, social media and other forms of online marketing to drive leads and expand business. In addition, attendees will receive tangible, hands-on strategies to improve lead generation, lead nurturing and sales.

Ms. Kloefkorn is the founder and president of KEO Marketing based in Phoenix, Arizona. She is responsible for developing comprehensive marketing solutions for businesses of all sizes across the United States and more than 100 countries around the world. Some of the companies Ms. Kloefkorn has provided strategy for include General Motors, Avnet, Honeywell, FedEx, CyrusOne, Isola, OneNeck and many more.

Prior to founding KEO Marketing in 2000, she was vice president of a New York based agency which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Ms. Kloefkorn has also held senior positions with iCrossing, a leading search and digital marketing agency, served as president of the Phoenix Chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a past president of the Phoenix Chapter of the Business Marketing Association and a frequent local and national speaker on a wide variety of marketing topics.

“With the world, and especially technology, changing at lightning speed, marketers have to work extra hard to keep up,” said Sheila Kloefkorn, president, KEO Marketing. “These changes have also caused buyers to act differently.

“Prospects are no longer waiting for salespeople to contact them” continued Ms. Kloefkorn. “Instead, they’re actively looking for products and services to meet their needs. The goal of inbound marketing is to be easily found by these prospects.”

The Council Connect series is the signature luncheon of the Arizona Technology Council and is held on the third Wednesday. The goal of the sessions is to present hot-button issues to the local business and technology community. Open to both Arizona Technology Council members and non-members, the Council Connect series expects to gather over 75 technologists and business professionals every month.

Attendees are requested to register in advance by clicking here. The cost for this event is $35.00 for Arizona Technology Council members and $55.00 for non-members. Lunch will be provided to attendees.

For more event information, visit the Arizona Tech Council website.

Posted in Events | Tagged b2b marketing, keo marketing

KEO Marketing President, Sheila Kloefkorn, to Present Mobile Marketing Strategies at Upcoming Marketing Technology Summit

Posted on August 24, 2012 by Sheila Kloefkorn

KEO Marketing Inc, announces President Sheila Kloefkorn will present at the upcoming Marketing Technology Summit August 30, 2012. This year’s theme is “Grow Mobile: Understanding Why Mobile Marketing Is Imperative for Your Success.” The annual conference will be held at the Hilton Scottsdale Resort and Villas Grand Ballroom located at 6333 North Scottsdale Road in Scottsdale. The conference targets business and technology marketers from all industries.

Ms. Kloefkorn is the founder of KEO Marketing based in Phoenix, Arizona. The company has assisted hundreds of companies in the U.S. and around the world with mobile marketing, online strategy, planning, search engine optimization and a host of social media campaigns. As part of a panel discussion, Ms. Kloefkorn will focus on how companies can and should mobilize all of their marketing efforts. In particular, topics will revolve around what marketers should be doing now to achieve the best results with mobile marketing.

Given the significant growth in the number of mobile users across the country, mobile marketing has become an integral part of increasing brand awareness, generating local business and driving online leads and sales. Marketers must make it easy for mobile users to find them and their company’s websites regardless of the device.

The goal of the Marketing Technology Summit is to connect attendees with the leaders and innovators defining industry best practices. In one day, participants gain access to applicable perspectives, knowledge and tools to help drive successful mobile marketing programs.

“Because they work, local and mobile marketing are the fastest growing online marketing strategies today,” saidSheila Kloefkorn, president, KEO Marketing. “Competition is rising and significant changes are happening in the space every day.

“Therefore, marketers must be ever-diligent to stay ahead of the mobile curve,” continued Kloefkorn. “Effective mobile marketing is about being available when your customers are searching for you on whatever device they’re using.”

KEO Marketing provides current and forward looking mobile marketing solutions including mobile web design, custom mobile application development, local search optimization, mobile advertising, mobile search optimization and more.

For more event information, and to register for this unique local event, visit http://bit.ly/mts2012.

Posted in Events | Tagged keo marketing, mobile marketing strategies

B2B Marketing Agency, KEO Marketing, Attending 2012 International Business Marketing Association Conference in Chicago, IL

Posted on May 30, 2012 by Sheila Kloefkorn

B2B marketing agency, KEO Marketing, will be attending the 2012 International BMA Conference in Chicago, IL from May 30 to June 1, 2012. This sold-out event is the single largest business to business marketing conference in the world in 2012, hosting 312 organizations from 33 states and 10 countries, with 687 attendees.

By attending this conference, KEO Marketing will gain invaluable information on topics ranging from business to business (B2B) gamification, sales enablement, demand management and account-based marketing to leveraging data and customer insights and intelligence, creating customer conversations, B2B pricing, and face-to-face marketing’s role in growth.

“As an organization, we always look for opportunities to expand our knowledge and capabilities regarding best-in-class B2B marketing solutions for our clients,” said Sheila Kloefkorn, president, KEO Marketing. “The BMA Annual Conference is one of the very best ways to do that. It always offers world class speakers. We are excited to participate in this year’s BMA conference.”

KEO Marketing also recently announced it received two “B2 Awards” from the international Business Marketing Association (BMA). The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. KEO earned both awards for its work on behalf of client CoreLink Data Centers.

The BMA B2 Awards recognize marketing professionals who successfully balance strategy, creative style and results in their campaigns. The awards honor business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions.

For more information on KEO Marketing, visit http://www.keomarketing.com.

Posted in Events | Tagged b2b marketing agency, keo marketing

Business Marketing Association Recognizes KEO Marketing with Two B2 Awards

Posted on May 22, 2012 by Sheila Kloefkorn

B2_AwardKEO Marketing is proud to announce that we have been awarded two Business Marketing Association (BMA) B2 Awards. The B2 Awards are an international business to business marketing and communications contest that recognizes excellence among top B2B marketing agencies and corporate marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions.

KEO Marketing was awarded “Best of Category” winner in Search Marketing – SEO (Natural Search) for over 50 keywords with our natural search program that drives lead generation for CoreLink Data Centers. KEO Marketing was able to increase non-branded natural search traffic by a monthly average of 365% in 2011.

The second distinction KEO Marketing was awarded was the “Award of Excellence” in Search Marketing – SEM (Paid Search) under $250k annually with our PPC lead generation campaign also for CoreLink Data Centers. Though a strategic PPC program, KEO Marketing increased the number of leads from PPC ads by 107% at a cost reduction per lead by 23%.

These two B2 Awards are in addition to the AMA Spectrum Award KEO Marketing was awarded earlier in the month for the best “Integrated Marketing Campaign” also on behalf of  CoreLink Data Centers.

You can view the B2B lead generation case study for the multiple award-winning CoreLink program or contact us on how KEO Marketing can deliver award winning marketing strategies for your business.

Posted in Awards | Tagged bma b2 awards, corelink data centers, keo marketing

KEO Marketing Wins American Marketing Association Spectrum Award

Posted on May 17, 2012 by Sheila Kloefkorn

spectrum-awardThis year marked the 10th year anniversary of the American Marketing Association (AMA) Phoenix Spectrum Awards. KEO Marketing Inc was awarded the top spot in the “Integrated Marketing Campaign” category on behalf of CoreLink Data Centers.

KEO Marketing has delivered  marketing strategy, creative, search engine optimization, pay-per-click management and website development and more services for the past three years. Through this integrated marketing program, KEO was able to achieve significant and quantifiable results for its client during 2011, some of which include:

  •     A monthly average increase of 48 percent in the total overall number of leads.
  •     A 107% increase in the number of PPC leads at a cost reduction per lead of 23%.
  •     A 365% monthly average increase in non-branded natural search traffic from the SEO campaign.
  •     A 173% increase in conversion rates from landing page optimization.

You can view the B2B lead generation case study of the award-winning CoreLink program or read the official press release about KEO Marketing’s AMA Spectrum award.

KEO Marketing is focused on helping our clients develop and expand their core marketing story through innovative content and online marketing that significantly increases brand strength and sales leads in a cost-effective and productive way.

For more information about KEO Marketing, you can continue to browse our website or contact us for a complimentary marketing audit.

Posted in Awards | Tagged ama spectrum awards, corelink data centers, keo marketing

 

 

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