Keyword research is the first step we take in the process of search engine optimization.
By identifying and targeting top keywords, you can reach more of your potential customers, drive traffic and generate more qualified leads.
It is important to know how your customers find you. Whether they use Google, Bing, Yahoo!, Ask.com, Twitter or their mobile phone, they should be able to find your website on the first page when they search using your most important keyword phrases.
Keyword research starts with a “seed list” that identifies the keywords we believe customers use to find businesses and products like yours. We use this seed list to research those keyword phrases and discover new phrases that may prove to be better targets.