For a business to succeed, marketing and sales must be integrated. Marketing has evolved from simply providing sales sheets and collateral, to genuinely supporting sales throughout the buying cycle. Sales enablement is evolving as an integral process in aligning marketing and sales.
Sales enablement is a systematic process to help sales reps prepare for prospect and customer interactions, engage effectively and advance sales opportunities.
In another way, “Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.”
– Forrester Research
We went to KEO in a time of need, a "triage" for a major event. We had lots to do and very little time! Sheila and Laura stepped up to the plate to get us everything we needed and made us feel completely prepared. From email campaigns to signage to keynote presentations and then post event campaigns- it all came together beautifully. Their attentiveness and communication was key. We are already digging into more projects with KEO because of the positive experience we had and continue to have. I highly recommend KEO!
- Michelle Erimez, ClaimFox
The KEO Marketing team always comes up with great ideas and works well with new concepts my team throws their way. They do what they say they will do on time and within budget - a great organization.
- Deb Weidenhamer, CEO, American Auction Company