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Local Search Optimization

Local search optimization solutions from KEO Marketing will help your website rank higher on search engine results pages.

Local search optimization is the process of optimizing a website to be ranked high for localized or geo-targeted search queries.  When someone searches for your business or services, they could be anywhere – a mile down the road, across the nation or even in another country!  Effective local search optimization will help your site rank higher on search engine results pages, give your site higher ranking and visibility and bring in more qualified, local traffic.  

As you may or may not know, major search engines (such as Google and Bing) have implemented local search results, placing the top 10 results at the top of the page.  This pushes natural search pages down further on the page and your business could be going down with them.  That is why local search engine optimization is absolutely critical to making sure your customers can find your business when they search for you online.

How Does Local Search Optimization Work?

Local search optimization is much like a normal SEO process in that marketers and web developers work together to create, develop or upgrade websites to make them attractive to search engines.  The difference is that some aspects of your website, like your title or page copy may target keywords that describe your geographical location.  

As an example, let’s say that you’re an auto body shop that services the Phoenix, Arizona area.  Your website should only produce leads in the Phoenix area because you wouldn’t want someone from Boston asking you to work on their car!  Each page on your website should have keywords that include what you do and the city or state, for instance, “body work Phoenix.”  If your optimization is done correctly, you should be among the highest ranked pages for those keywords on search engine results page.

Additionally, your local search optimization strategy can include local directory submissions to sites like Google Maps, Yahoo! Local, Mapquest and many more.  This also aids in getting your website to rank higher.  Plus, this action also increases the number of quality incoming links that point to your website, which is good for SEO.

What Can Local Search Optimization Do for my Business?

KEO Marketing will develop and manage a local search optimization solution that will help your website rank higher and bring incoming links to your site.  We will ensure that all of your pages are optimized for relevant keyword phrases that target your geographic location.  Ranking higher for key search terms in both local and organic search results will bring more qualified traffic to your site and grow your sales.

Make your website your best salesperson or lead generator. Get results with local search optimization from KEO Marketing. Contact us for a free consultation. Call 1-888-702-0679  for a free website analysis.