One rapidly increasing trend for online interaction is video and YouTube use. YouTube has been widely utilized for years; once a video goes viral, everyone knows about it. But how can marketers translate this into content marketing for their B2B company?
While YouTube may appear to be only a video sharing site, there are many opportunities for businesses to spread brand awareness and track results. Search Engine Watch says it’s important to first conduct plenty of research on how to attract the ideal users. Optimize video content and search for users who most reflect the target audience.
Once a following is created, track the users via comments and find out how they interact with the videos. Search Engine Watch says to head over to Google to do a simple YouTube comment search. From here, learn more about the community of users and how they are receiving and sharing company videos.
Social Media Examiner suggests driving YouTube views from other social media sites, such as Pinterest. Creating a YouTube board with strong descriptions and a blog link can spread video content quickly and efficiently. It is important to first optimize the company YouTube channel with a name, description and a photo to give users a better understanding of the business behind the videos.