Business to business marketing, also known as B2B marketing, can be one of the most complex transactions for sales and marketing teams to master.
At KEO Marketing, we know that a prosperous business to business marketing campaign starts with a set of clearly defined goals and metrics that will end up driving the success of the entire campaign. After campaign goals are determined, we begin the process of developing a campaign that will capture business prospects through lead generation, attain their contact information and segment them into channels that will support future marketing and lead nurturing efforts.
The anatomy of a successful business to business marketing campaign should include:
- Developing goals and metrics
- Developing creative and copy
- Selecting channels
- Deploying campaigns
- Tracking results
- Following up
KEO Marketing can provide a framework for planning, organizing and executing an effective business to business marketing campaign.
Make your website your best salesperson or lead generator. Get results with business to business marketing from KEO Marketing. Contact us for a free website analysis. Call 1-888-702-0679 today.