The first search engine marketing product announced was the Y!our Ads strategy. This strategy serves ads based on the user’s past search history. Traditional pay-per-click (PPC) ads are served based on the immediate search terms of the user, so this strategy is quite different.

What does this mean for you?

It could decrease relevancy and negatively affect click-through rates for advertisers. Also, a percentage of users that do make the click will be less likely to make a conversion due to the lack of relevancy.

The second search engine marketing product that Yahoo released was the ability to serve ads via Yahoo Search Assist. This means that the words and phrases that appear just below the search box will now be paid advertisement. For example, if the user types in “home remodeling” they would instantly see search suggestions for various remodeling projects or related terms, such as “kitchen remodeling” and “bathroom remodeling.”

What does this mean for you?

Going forward, these suggested phrases will be for sale. Paid advertisers will now have to make bids for the broad keyword at the Yahoo Search Assist level, while also expanding their traditional search campaigns to include bids on long-tail phrases.

Contact KEO Marketing for more information about search engine marketing.

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Yahoo! was in the #1 spot for some time before losing out to Google in February 2008. Now it sits in 3rd place.

Facebook drew 133.6 million unique visitors in January, while Yahoo pulled in 132 million visitors. Google still leads the way with 147.8 million visitors, or nearly half the U.S. population.

Twitter is also on the up, according to separate research released by Venture Beat last week. The traffic increase has mainly been driven by Google, which recently started posting Twitter status updates in the new “real-time” search results.

For more information about KEO Marketing or the social media, contact us.

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In other words, Bing showed the only significant gain, while everyone else stayed relatively flat. That $100 million marketing campaign must be working, or maybe it’s the improvements Bing is making to the search experience, or maybe it’s both. Whatever it is, it is translating into nearly a half-point market share gain every month for the past three months.

Bing is up a total of 1.3 percent from its launch at the end of May. Yahoo, however, is down 0.8 percent in that same period, so the combined gain is only half a point. But Yahoo has stabilized its share, and if Bing can continue to nibble away at the same rate, Google will have to start to actually worry.

For the complete post, visit TechCrunch.com.

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How does this affect your business?

Well, in terms of SEO, Yahoo! search will simply carry a label at the bottom of SERPs that says “Powered by Bing.”

On the SEM front, Yahoo! and Bing will be consolidating their paid search platforms, giving advertisers a centralized place to maintain ads.

Nothing will change until they gain government approval – once this happens, they will begin to push out changes.  According to Yahoo CEO Carol Bartz, Yahoo will transition to Bing search in major markets three to six months after the deal closes. Migration from Yahoo’s Panama ad system to Microsoft’s AdCenter platform will happen in 12 months after close.

For more information about what you can do to prepare for the new Yahoo! Bing changes in SEO and SEM, contact KEO Marketing at 888.702.0679.

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