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Welcome to the KEO Marketing Blog Archives |
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Posts Tagged ‘yahoo’
Monday, February 22nd, 2010
According to new web analytics research by Compete, Facebook is now the 2nd most popular website in the U.S., passing Yahoo with 133 million unique visitors in January.
Yahoo! was in the #1 spot for some time before losing out to Google in February 2008. Now it sits in 3rd place.
Facebook drew 133.6 million unique visitors in January, while Yahoo pulled in 132 million visitors. Google still leads the way with 147.8 million visitors, or nearly half the U.S. population.
Twitter is also on the up, according to separate research released by Venture Beat last week. The traffic increase has mainly been driven by Google, which recently started posting Twitter status updates in the new “real-time” search results.
For more information about KEO Marketing or the social media, contact us.
Tags: facebook, google, social media, traffic, twitter, yahoo
Posted in keo marketing, new media, online pr, search engine marketing, search engine optimization, social media, web analytics | No Comments »
Tuesday, September 22nd, 2009
Every month since its launch, Microsoft’s Bing search engine keeps taking a little bit of market share. In August, Bing gained 0.4 percent to end the month with 9.3 percent of search query volumes in the U.S., according to comScore’s Qsearch estimates. Meanwhile, Google’s share came down 0.1 percent to 64.6 percent and Yahoo/s remained flat at 19.3 percent.
In other words, Bing showed the only significant gain, while everyone else stayed relatively flat. That $100 million marketing campaign must be working, or maybe it’s the improvements Bing is making to the search experience, or maybe it’s both. Whatever it is, it is translating into nearly a half-point market share gain every month for the past three months.
Bing is up a total of 1.3 percent from its launch at the end of May. Yahoo, however, is down 0.8 percent in that same period, so the combined gain is only half a point. But Yahoo has stabilized its share, and if Bing can continue to nibble away at the same rate, Google will have to start to actually worry.
For the complete post, visit TechCrunch.com.
Tags: bing, google, keo marketing, sem phoenix, seo phoenix, yahoo
Posted in General, e-commerce, keo marketing, linking, local search, online pr, search engine marketing, search engine optimization, social media | No Comments »
Monday, August 3rd, 2009
Last Wednesday, search engines Bing and Yahoo! teamed up in an effort to become more competitive with Google. Microsoft’s Bing will be the exclusive algorithmic search and paid search technology for Yahoo’s sites; Yahoo will be responsible for selling premium search ads for both companies.
How does this affect your business?
Well, in terms of SEO, Yahoo! search will simply carry a label at the bottom of SERPs that says “Powered by Bing.”
On the SEM front, Yahoo! and Bing will be consolidating their paid search platforms, giving advertisers a centralized place to maintain ads.
Nothing will change until they gain government approval – once this happens, they will begin to push out changes. According to Yahoo CEO Carol Bartz, Yahoo will transition to Bing search in major markets three to six months after the deal closes. Migration from Yahoo’s Panama ad system to Microsoft’s AdCenter platform will happen in 12 months after close.
For more information about what you can do to prepare for the new Yahoo! Bing changes in SEO and SEM, contact KEO Marketing at 888.702.0679.
Tags: bing, keo marketing, microsoft, yahoo, yahoo search
Posted in keo marketing, local search, search engine marketing | No Comments »
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