Welcome to the KEO Marketing Blog Archives

Posts Tagged ‘social networking’

Hootsuite Provides Single Access Point to Social Networking Sites

Wednesday, September 8th, 2010

Social media has brought along a number of amazing innovations, such as Hootsuite. Hootsuite is a free social networking web service that enables users to post content to multiple social networks simultaneously and is one of the best kept secrets of social media marketers. Hootsuite allows you to conveniently get an update out to your social networks from anywhere.

What can Hootsuite Do?
Hootsuite allows you to post to social network sites at any time, from any place. You could distribute a tweet or post from your cellphone, a computer an iPhone or really any electronic medium. As stated earlier, Hootsuite allows you single access to all of your social networking Web sites. Instead of logging on to each site to distribute content, you can simply log into Hootsuite and create a post that will be distributed to multiple social networking sites.

What Sites can Hootsuite Post To?
Hootsuite can post to most of the well-known social networking Web sites, as well as some of the lesser-known sites. Sites that Hootsuite supports include: Twitter, Facebook, LinkedIn, Foursquare and many more.

Why Use HootSuite?
There are two major reasons to use Hootsuite. First, Hootsuite will save you time. Every social networking site requires you to visit their Web site and log-in before you are allowed to post an update. If each site takes you a couple of minutes to log-in to and you are visiting multiple sites, using Hootsuite will obviously save you time. Another advantage of Hootsuite is that it can used anywhere on almost any electronic medium, which means you post to your social networking sites on the fly and keep followers apprised of the latest news.

For more information about Hootsuite and Social Networking, contact KEO Marketing.

KEO Recommends

How Not To Use Social Media (The Arkayne Blog)
How To Write Better Blog Posts (The Arkayne Blog)
Leveraging Relevance and Social Media to Get Noticed (The Arkayne Blog)

Tags: keo marketing, social media, social media networking, social networking
Posted in keo marketing, new media, social media | No Comments »

Social Media Website, Facebook, Unveiling Location-Based Offerings

Friday, August 27th, 2010

Marketers are excitedly awaiting an announcement from Facebook regarding it location-based service offerings. Whenever Facebook decides to roll out its location based offerings it will be big news due to the fact that Facebook will squash the competition with it 500 million users and it is expected to offer interesting location-based ad opportunities to marketers.

Third Party Integration
It is expected that Facebook will third-party applications to integrate with its new location feature and it is expected that third parties will be able to integrate other products with the platform. This could create partnerships very similar to that of Bravo Television and Foursquare.

A Big Stew
Facebook is expected to extend the existing services associated with location-based offering and create a big stew of location-based social content. Facebook mobile users should expect to receive coupons and discounts from restaurants and stores that they are close to.

New Online Store
Facebook will also serve up valuable shopper behavior information for brands because Facebook’s locations offerings add places to Open Graph. It will create new opportunities for marketers to engage their customers.

For more information about social media, contact KEO Marketing.

KEO Recommends

How Not To Use Social Media (The Arkayne Blog)
Facebook Vs. Twitter (The Arkayne Blog)
Content Marketing With Social Media CRM (The Arkayne Blog)

Tags: keo marketing, search engine optimization, social media, social networking
Posted in General, keo marketing, social media | No Comments »

Social Media Marketing on Facebook: What Works?

Tuesday, February 2nd, 2010

Last September, Marketing Profs conducted a survey of B2B and B2C marketers to find out which social media marketing strategies work (and don’t work) for them.

The survey found that the most common social media marketing strategy used on Facebook was to attempt to drive traffic to corporate materials through status updates. This strategy, while widely used, was not the most effective!

The survey found that the most effective tactic for consumer-oriented companies was to create a Facebook application, which was done by less than 25% of total respondents. Both B2B and B2C companies also reported surveying their fans as an effective tactic (3^rd most common strategy).