The State of Search Marketing Report provides insight into the impact of local search trends and mobile Internet to the industry, the rising popularity of PPC campaigns on FaceBook as well as other key industry findings. SEMPO members can download a free copy of the 2011 State of Search Marketing Report today or contact KEO Marketing for a complimentary review of the report.

For more information about search marketing, contact KEO Marketing.

Search engine users will be able to click on a magnifying glass located next to the search result and pull up a full preview of the search result’s Web site in the right sidebar. Users can then click on the preview to be taken directly to the Web site.

Instant Previews is likely to have major implications for Phoenix SEO, and marketers now must place a greater emphasis on supplying searchers with exactly what they are searching for on Web sites or searchers will likely move on.

According to Google Instant Previews will “match your query with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customized to your search–usually in under one-tenth of a second. Once you click the magnifying glass, we load previews for the other results in the background so you can flip through them without waiting.”

Google also said that searchers using Instant Previews were up to 5 percent more likely to be satisfied with the search results they clicked due to the fact that they were able to preview and evaluate the site before visiting.

Not only does this affect Phoenix SEO practitioners but it will also affect Web designers. Instant Previews places an emphasis on build a Web site that will entice users, which may cause issues. Google advice:

• Keep your pages clearly laid out and structured, with a minimum of distractions or extraneous content.
• Try to avoid interstitial pages, ad pop-ups, or other elements that interfere with your content. These elements could be picked up in your page preview, making the screenshots less attractive.
• Many page previews are generated as part of Google’s regular crawl process. Occasionally, Google generates screenshots on the fly when a user needs it, so in these instances Google will retrieve information from web pages using a new “Google Web Preview” user-agent.
• Instant Previews doesn’t change Google’s search algorithm, rankings, or how clicks are tracked. If a user clicks on the title of a result and visits your site, it will count as a normal click, regardless of whether the result was previewed. Previewing a result doesn’t count as a click.
• If you add the nosnippet meta tag to your pages, they won’t show a text snippet in Google’s results. Pages with the nosnippet tag also won’t show previews. Google advises against this because their studies showed that sites with previews were four times more likely to be clicked on. URLs that have been disallowed in the robots.txt file also won’t show Instant Previews.
• Some videos or Flash content in previews are appearing as a “puzzle piece” (as you can see above in the third screenshot above) icon or a black square. Google is working on rendering these accurately.

For more information about Phoenix SEO, contact KEO Marketing.

• Caffeine’s emphasis on speed will make page load times a larger factor than before. Google will be putting increased weight on page load time and pages that take a few seconds longer to load will now be more penalized than in the past. This will not only affect SEO experts but will also affect pay-per-click experts as well. Due to the fact that page load time also has an impact on quality scores in Adwords there will be more weight added to this factor than before Caffeine was implemented.
• Google Caffeine also increases the importance of real-time web results. Social media sites like Facebook and Twitter must be implemented in an SEO Phoenix strategy. These social media sites will help Google Caffeine index content faster and ultimately create a more relevant search landscape.
• Quality content and keyword relevancy is also more important to Google Caffeine. Google has preached this for years but with Caffeine’s new speed creating a distributing high quality content is more important to achieving high search engine ranks.

Both users and operators of Google will benefit from Caffeine and it real-time results. However, Web site owners must make sure they can keep up with Caffeine’s increased pace.

For more information about Phoenix SEO or search engine optimization, contact KEO Marketing.

What is Search Engine Optimization?
Search engine optimization is a process by which Phoenix marketers and web developers work together to create, develop or upgrade websites to make them attractive to search engines such as Google, Yahoo, MSN and ASK.  The goal of search engine optimization is to produce a consistently high-ranking site in the “organic” (also called “natural” or “algorithmic”) search results produced by search engines.

Search engines like Google, Yahoo and MSN use website crawlers (also called robots or spiders) to find pages that match their unique set of algorithmic values.  These values are defined by each individual search engine and can change at any time.  Search engine algorithms are one of the best-kept secrets in the industry.  No one knows for sure what is contained in the algorithms!  However, search engine optimization experts, like KEO Marketing, stay on top of algorithm changes that can affect your strategy and can help you achieve and maintain high rankings.

How Will Search Engine Optimization Help My Business?
When search engines come across your website, it should have all of the key algorithmic values for which they are searching.  We know that things like Page Rank, titles, meta data, on-page content and incoming links are important to search engines when they read your site.  And as these factors change, we will work with you to change and improve your website to take advantage of these new features.

Chances are, your web developer has designed and created a site that is attractive, easy for users to navigate and aesthetically appealing to those who see it.  However, we find that many times these sites don’t incorporate search engine optimization best practices and cannot be easily found in the search engines.

KEO Marketing provides customized search engine optimization Phoenix services to clients, catering to their unique business situations and environments.  Using your knowledge and our expertise, we are able to build an attractive, functional site or optimize an existing website to be easily navigated by both users and search engines.

For more information about search engine optimization in Phoenix, contact KEO Marketing.