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Phoenix SEO 101 Workshop

The International Association of Business Communicators (IABC) Phoenix chapter and KEO Marketing will be hosting a workshop for writers, communicators and other Arizona business professionals who want to learn more about search engine optimization (SEO) and how it affects their message.

President of KEO Marketing, Sheila Kloefkorn, will teach attendees how search engines work, what is needed to effectively write for search engines and how to leverage the constantly changing landscape of search engine optimization and social media.

The event, taking place on Wednesday, March 10, 2010 from 8:00 a.m. – 1:00 p.m. (MST) will be held at ASCPA Offices, located at 4801 E. Washington St. Suite 225-B in Phoenix, AZ.

For more information about KEO Marketing or the IABC Phoenix Workshop, contact KEO Marketing.

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It’s been about 2 years since Google introduced Universal Search, and its impact on search results is still being felt today.

Google Universal Search displays products, videos, images, maps, ads, blogs, news, books and natural results (of course) — all on one page. If you hadn’t noticed, Google’s search results are getting pretty clogged up, making it even harder to rank on the first page!

Marketers have always had about a 60% better chance of getting a click if they’re listed in both paid and natural search results. Are you taking advantage of both? If you aren’t, it’s time you did.

Here are some tips that will help you take advantage of Google Universal Search:

1. Use target keywords to name all of your images and keyword-centered anchor text. Also include keywords in captions, and make sure your robots.txt file can spider your images.
2. If you don’t already have a video, then create one. A simple how-to or instructional video can be easily optimized by keyword-centric tagging.
3. If you have an address make sure it’s listed in the local section and link the listing to your site using keyword-targeted anchor text.
4. Get all of your blogs and news listed by sending out press releases on a regular basis. We recommend PRWeb for online distribution. Include targeted keywords throughout your releases and make sure any images have keyword-centric alt tags attached to them.

Contact KEO Marketing for more information about Google Universal Search.

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• Google displays local search results based on IP addresses
• Google Universal Search – A Review
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Google search results will soon be available in real-time to everyone.  So, what’s the big deal? Well, according to Mashable, the real-time search feature will tell you what’s happening right now by streaming real-time tweets, news articles, Yahoo answers, and even web pages. You may also remember that Google created partnerships with Facebook and MySpace earlier this year, which means content from your company’s Facebook Fan and MySpace Pages will be streaming real-time in search results very soon.
If you’re like me and have yet to play with Google search results in real-time on your browser, take a look at Google’s very whimsical, Harry Potteresque video about it:

How does this affect your business?

Now, more than ever, it’s important to create new content on a consistent basis – every day! Now that Google will be streaming results in real-time, it will be very easy for stagnant companies to fall by the wayside and off of the first page.  If you don’t have a blog, if you aren’t on Twitter/Facebook/MySpace, and if you don’t produce new content – you’re in trouble. But it isn’t too late! Though it might take many months for your blog to rank highly in Google for a specific keyword, you can still produce content that gets the attention of your audience using Google’s real-time results.

It’s easy to get involved. Every day more and more people discover products and services through searches – on Google, on Twitter, on Facebook – anywhere. Now, Google’s real-time search has just made easier and simpler for customers to find out what’s going on with your brand right now – good or bad. If people are having a conversation on Twitter about your brand or industry, start a conversation and give insightful answers. Keep working to transform your company website from stagnant pages into a up-to-date site that produces consisten, interesting content that your prospective customers are searching for right now.

Contact KEO Marketing for more information about social media and Google.

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