KEO Marketing » sem phoenix http://www.keomarketing.com/blog Musings about all things related to online marketing. Wed, 08 Sep 2010 20:15:12 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Bing Market Share Update http://www.keomarketing.com/blog/2009/09/bing-marketshare-update/?nucrss=1 http://www.keomarketing.com/blog/2009/09/bing-marketshare-update/#comments Tue, 22 Sep 2009 17:25:48 +0000 sheila http://www.keomarketing.com/blog/?p=155 ]]> Every month since its launch, Microsoft’s Bing search engine keeps taking a little bit of market share. In August, Bing gained 0.4 percent to end the month with 9.3 percent of search query volumes in the U.S., according to comScore’s Qsearch estimates. Meanwhile, Google’s share came down 0.1 percent to 64.6 percent and Yahoo/s remained flat at 19.3 percent.

In other words, Bing showed the only significant gain, while everyone else stayed relatively flat. That $100 million marketing campaign must be working, or maybe it’s the improvements Bing is making to the search experience, or maybe it’s both. Whatever it is, it is translating into nearly a half-point market share gain every month for the past three months.

Bing is up a total of 1.3 percent from its launch at the end of May. Yahoo, however, is down 0.8 percent in that same period, so the combined gain is only half a point. But Yahoo has stabilized its share, and if Bing can continue to nibble away at the same rate, Google will have to start to actually worry.

For the complete post, visit TechCrunch.com.

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]]> http://www.keomarketing.com/blog/2009/09/bing-marketshare-update/feed/ 0 Search Re-Targeting: What It Is & How It Works http://www.keomarketing.com/blog/2009/06/search-re-targeting-what-it-is-how-it-works/?nucrss=1 http://www.keomarketing.com/blog/2009/06/search-re-targeting-what-it-is-how-it-works/#comments Tue, 02 Jun 2009 00:05:43 +0000 sheila http://www.keomarketing.com/blog/?p=107 ]]> Search re-targeting is a type of behavioral targeting that gives you the ability to re-connect with your site visitors through advertisements that target them specifically on other web pages.  The ads appear on internet sites like news, social networking, blogs and information sites.

Most landing pages only convert 2-3% of the time.  Once those 98% of potential customer leave your site, you have a very slim chance of getting them back.  With re-targeting, your chances increase dramatically.

Re-targeting ads will appear to your “lost” customers when they surf their favorite sites.  The ads aren’t pop-ups; instead, they are ads that people would normally see when the visit a web page only this time they aren’t random ads – they’re targeted specifically in the right time at the right place for the lost customer.  Most internet users will recognize your company name or logo in the ad and respond, increasing the likelihood of conversion.

For more information about search engine marketing and re-targeting, contact KEO Marketing at 888.702.0679.

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]]> http://www.keomarketing.com/blog/2009/06/search-re-targeting-what-it-is-how-it-works/feed/ 0 Latest Google Update Lets Users Refine Search Options http://www.keomarketing.com/blog/2009/05/latest-google-update-lets-users-refine-search-options/?nucrss=1 http://www.keomarketing.com/blog/2009/05/latest-google-update-lets-users-refine-search-options/#comments Tue, 19 May 2009 04:34:47 +0000 dave http://www.keomarketing.com/blog/?p=99 ]]> Last week, Google announced a new feature that is now available on search engine results pages (SERPs): Search Options. Here’s a screenshot that shows the new options:

KEO Marketing SERP

As you can see, there is now a left-hand navigation bar that allows searchers to narrow their results down by time period, media, related searches and more. This is where all of that hard work in optimizing for Google Universal Search pays off. Your videos, customer reviews, press releases, etc. will show up in just about every results category that Google offers!

Let’s break down each of the categories and explain what they mean:

Searching By Media

• All results.

• Video. Results show videos indexed by Google Video Search, including YouTube.

• Forums. Results show posts made in discussion forums.

• Reviews. Results show pages that contain reviews of products, sites or services.

Searching By Time Period

• Any time. Default search results.

• Recent results. Results show information found in the last few hours.

• Past 24 hours. Results show information found in the past 24 hours.

• Past week. Results show information found in the past week.

• Past year. Results show information found in the past year.

Getting More from Your Search

• Standard results. Results show information in the standard format, including title, meta description (snippet) and URL(s).

• Images from the page. Results show images from each of the URLs listed.

• More text. Results show information in the standard format, adding a longer snippet.

Refining Your Search

• Standard view.

• Related searches. Results add a list of alternate search queries at the top.

• Wonder Wheel. Adds a “wheel” with search terms at the end of each “spoke” so that users can narrow their search according to sub-topic.

• Timeline. Results show publication dates or historical timelines that relate to the search topic.

So what’s next? Shortly after launching this update, Google offered a behind-the-scenes look at the decision-making process they used to arrive at the current version of Search Options. That look, according to blogger Matt McGee, included several search options that aren’t available in the live version of Search Options, including:

• Show results in certain languages

• Show/group results by topic

• Show results on a map

• Group results by people

• Group results “by topic on a map”

• Show page previews of each search result

• Show pages “I’ve seen before” or “I’ve never seen”

We’ll keep you posted as to whether some of the enhancements will become available in the future and how they’ll affect your business.

For more information about optimizing your website for the best results in Google, contact KEO Marketing at 888.702.0679.

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]]> http://www.keomarketing.com/blog/2009/05/latest-google-update-lets-users-refine-search-options/feed/ 0 KEO Marketing to sponsor ‘The Future of Search Marketing’ Event http://www.keomarketing.com/blog/2009/05/keo-marketing-to-sponsor-the-future-of-search-marketing-event/?nucrss=1 http://www.keomarketing.com/blog/2009/05/keo-marketing-to-sponsor-the-future-of-search-marketing-event/#comments Tue, 05 May 2009 02:44:50 +0000 sheila http://www.keomarketing.com/blog/?p=93 ]]> SEMPO Chairman Jeffrey Pruitt will present a thoughtful and insightful presentation on the Future of Search Marketing for the American Marketing Association Phoenix. The event is sponsored by KEO Marketing – Innovative Internet Marketing and Website Design. The event will be held May 14 at ASU Skysong. For complete details and to register online visit: http://tinyurl.com/amatechsig or http://amaphoenix.org.

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