Welcome to the KEO Marketing Blog Archives

SEO firm, KEO Marketing, is a proud sponsor of the Arizona Technology Council’s 2010 Marketing Technology Summit. The 2010 Marketing Technology Summit is a fun and education summit where numerous Business Marketing Association (BMA) and Arizona Technology Council (AZTC) member organizations showcase their products and services geared toward helping your marketing plans for the future.

This summit is a great opportunity to network with and learn from the best and brightest minds in marketing and technology. Industry experts, such as Avnet Inc.’s, Chief Communication Officer, will share their knowledge and experience with attendees.

The Arizona Technology Council’s Marketing Technology Summit will be held on Thursday, September 23, 2010 from 8 a.m. to 4:30 p.m. at the Phoenix Convention Center located at 100 N. 3^rd St. in Phoenix, Ariz.

For more information or to register for the 2010 Marketing Technology Summit visit http://www.aztechcouncil.org

For more information about our SEO Firm, contact KEO Marketing.

More From KEO

• KEO Marketing Interview: Online Marketing & Social Media
• Arizona Marketing Firm, Allegr…
• Phoenix Social Marketing Agency Sponsors SMAZ | KEO Marketing | KEO Marketing
• KEO Marketing to sponsor 'The Future of Search Marketing' Event | KEO Marketing
• The 2010 Marketing Technology Summit coming back to Phoenix, September 23, 2010!

KEO Recommends

• Beginners Guide to SEO  (The Arkayne Blog)
• How to SEO your Blog Titles  (The Arkayne Blog)
• Marketing Technology Summit  (The Arkayne Blog)

Until very recently, Google would only show up to two search results from the same domain on a single result page. However, Google has recently confirmed what many have been seeing, where a single brand or domain dominates a Google search result page.

Google announced that this is not a bug or an anomaly but rather an intentional change to Google’s ranking algorithm. Google stated:

Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain.

Google continued:

We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.

This is interesting because Google’s Peter Norvig is quoted as saying, “for the second one [search result], you don’t want something that’s almost the same as the first. You prefer some diversity, so there’s where minority views start coming in.” Google has clearly decided that a result from the same Web site can still be diverse even if there are ten results all from the same domain.

For more information about Google search results, contact KEO Marketing.

More From KEO

• Google Caffeine Search Engine Update is Coming
• Bing Now Powers Up to 25 Percent of Yahoo
• Google displays local search results based on IP addresses
• Google Makes Improvements to Results Pages
• Google Allows Businesses to Respond to Reviews on Local Search Results

KEO Recommends

• The Arkayne Effect On Search Engine Optimization  (The Arkayne Blog)
• How Not To Use Social Media  (The Arkayne Blog)
• Beginners Guide to SEO  (The Arkayne Blog)

Within the last year, video has grown from a “frill” some companies include on their Web sites, to an essential and competitive differentiator that drives search engine optimization (SEO) and increases brand recognition. Many companies, in the know, have already embraced this shift and already implementing video as a central part of their online offerings.

Google integrated video into its universal search offering in 2007 and ever since Web sites featuring videos have gained an SEO advantage. When a business integrates relevant videos that match the Web site’s content, search engines, such as Google, find and index the video within the Web site’s context. This improves the overall search rankings and video search rankings as it relates to your business’ keywords.

Search appears to be how most users of the Internet are finding video today and this trend is expected to continue in the future. Furthermore, video appears to pass the test when it comes to overall conversion. According to one survey, roughly 80 percent of users view an entire video and 1 out of 4 click to purchase products, which drives overall revenue.

Business should do more then simply embed videos with their Web sites. In order to harvest videos’ full potential they should be spread across the entire Web site. For example, a retail business selling 10,000 products online should cover the entire online catalog with video on each page. This way, there are videos that match keywords for specific products and target consumers that are most likely to search for those keywords.

In the past videos were nice to have on a Web site. However, in the past year the have become a must-have for any business that is serious about SEO and search engine rankings.

For more information about video optimization and SEO, contact KEO Marketing.

More From KEO

• Five SEO Tips for Company Blogging
• A Sneak Peek at Google’s New Search Engine: Caffeine
• Phoenix Marketers: 5 Tips for a Great Link Building Strategy
• SEO Copywriting: The Basics!
• Online PR: Press Releases are Great for SEO!

KEO Recommends

• Beginners Guide to SEO  (The Arkayne Blog)
• How to SEO your Blog Titles  (The Arkayne Blog)
• WordPress For Business  (The Arkayne Blog)