Google+ is a great source for links. They’ve opted to allow links, whereas other networks have no-follow attributes. This could be part of a strategy that will allow Google+ to become a major player in social media.

Here are just a few of the potential areas that allow for link placement, which is crucial to SEO:

• Google+ posts – Similar to a tweet or a Facebook update, a Google+ post is where users can share what they’re thinking. Links found here are valuable links for SEO.
• “About Me” section – The ‘About Me’ section of each user’s profile can include beneficial links, too. This may be of great advantage to brands and businesses who have subscribed for the opportunity to set up business pages on Google+. These links may even be of more value than those in Google+ posts.

While businesses aren’t yet able to establish themselves on Google+ yet, the opportunity for integrating SEO efforts are already in place.

For more information about SEO or social media and networking, contact KEO Marketing.

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It is understandable why practitioners focus on Google. They have the largest market share, they are consistently in the news, they are extremely innovative and are lead by some of the smartest individuals in the world.

Ignoring Google means ignoring search engine optimization and ignoring online marketing period. On the other hand, to many Arizona SEO practitioners ignoring Bing simply means ignoring a few extra clicks. Unfortunately, this reasoning is flawed. Arizona SEO practitioners that ignore Bing entirely are ignoring a “heavily e-commerce-focused demographic that can provide modest, but incremental, traffic, and revenue.” According to SEO experts, practitioners who focus on Bing could experience between five and ten percent incremental traffic and revenues.

It is true that Bing has not reached Google’s status, however, Bing has positioned itself as a legitimate competitor. Bing has recently become one of the most innovative search engines, creating a user interface that Google liked so much that they chose to copy it. Also, Bing is firmly invested and at the forefront of current trends such as video and video search.

Google CEO Eric Schmidt has taken notice of Bing stating Bing is their “biggest problem” and competitor,” and continuing, “Bing is a well run, highly competitive search engine.” Google has taken notice of Bing and it is time that Arizona SEO practitioners do the same.

For more information about Arizona SEO, contact KEO Marketing.

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Search engine users will be able to click on a magnifying glass located next to the search result and pull up a full preview of the search result’s Web site in the right sidebar. Users can then click on the preview to be taken directly to the Web site.

Instant Previews is likely to have major implications for Phoenix SEO, and marketers now must place a greater emphasis on supplying searchers with exactly what they are searching for on Web sites or searchers will likely move on.

According to Google Instant Previews will “match your query with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customized to your search–usually in under one-tenth of a second. Once you click the magnifying glass, we load previews for the other results in the background so you can flip through them without waiting.”

Google also said that searchers using Instant Previews were up to 5 percent more likely to be satisfied with the search results they clicked due to the fact that they were able to preview and evaluate the site before visiting.

Not only does this affect Phoenix SEO practitioners but it will also affect Web designers. Instant Previews places an emphasis on build a Web site that will entice users, which may cause issues. Google advice:

• Keep your pages clearly laid out and structured, with a minimum of distractions or extraneous content.
• Try to avoid interstitial pages, ad pop-ups, or other elements that interfere with your content. These elements could be picked up in your page preview, making the screenshots less attractive.
• Many page previews are generated as part of Google’s regular crawl process. Occasionally, Google generates screenshots on the fly when a user needs it, so in these instances Google will retrieve information from web pages using a new “Google Web Preview” user-agent.
• Instant Previews doesn’t change Google’s search algorithm, rankings, or how clicks are tracked. If a user clicks on the title of a result and visits your site, it will count as a normal click, regardless of whether the result was previewed. Previewing a result doesn’t count as a click.
• If you add the nosnippet meta tag to your pages, they won’t show a text snippet in Google’s results. Pages with the nosnippet tag also won’t show previews. Google advises against this because their studies showed that sites with previews were four times more likely to be clicked on. URLs that have been disallowed in the robots.txt file also won’t show Instant Previews.
• Some videos or Flash content in previews are appearing as a “puzzle piece” (as you can see above in the third screenshot above) icon or a black square. Google is working on rendering these accurately.

For more information about Phoenix SEO, contact KEO Marketing.

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• The pages on your Web site with the most links
• The domains linking the most to your Web site
• A sampling of anchor texts external sites are using to link to your Web site

You can also examine specific URLs and pull similar data. This update to Google’s Webmaster Tool will allow practitioners of Phoenix SEO to further examine their link building efforts.

For more information about Phoenix SEO, contact KEO Marketing.

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