KEO Marketing » link building phoenix http://www.keomarketing.com/blog Musings about all things related to online marketing. Thu, 09 Feb 2012 08:37:19 +0000 en hourly 1 http://wordpress.org/?v=3.3 Phoenix Marketers: 5 Tips for a Great Link Building Strategy http://www.keomarketing.com/blog/2009/09/phoenix-marketers-5-tips-for-a-great-link-building-strategy/ http://www.keomarketing.com/blog/2009/09/phoenix-marketers-5-tips-for-a-great-link-building-strategy/#comments Tue, 15 Sep 2009 01:15:09 +0000 Sheila http://www.keomarketing.com/blog/?p=153 Continue reading →]]> Online linking and link building is an essential search engine optimization strategy.  If it’s done correctly, link building can give your site higher rankings in search engines and bring in more qualified traffic.  Incorrect link building can make your business disappear as search engines may reduce your rankings or eliminate your site from their indexes completely.

So where do you start? Here are five tips that will help you create a great link building strategy.

Your Competition

One of the easiest ways to build a linking strategy is to check out the strategy of your competition. What is their strategy? Are they even doing a link building campaign? Are they in directories? Are their links full of keyword-rich anchor text? Where are their links coming from? Are they buying links?

Your Keywords

Another thing you should consider is what keywords you want to target first. The main focus of your link building strategy should be to improve your rankings for specific keywords. Again, you’ll want to take a look at the competition.  Do an online search and assess the following: Who is ranking for your top keyword? Who is linking to them? Who are they linking to?

Your Niche

Every business has a niche.  Make a list of every niche area you can think of that relates to your business.  How many niche markets do you serve? Do you have content on your site that tells your potential customers about it? Do you have content on your site that answers common questions in each niche area of your business? You should!

Your Location

Does your business operate on a global level, national level or state level?  No matter the size of your reach, you should list yourself in regional categories in online directories. If you have a physical address, you should have a Google Local Listing and you should be listed on other local-based sites that users are likely to access. You may already have a listing – check it out and make sure that the information is listed correctly and contains a link back to your site.

Your Expertise

You know your business better than anyone else.  You should be telling people about it. Invest some time creating content that is directly relevant to your primary audience and publish it on your own site or a blog. Find other blog writers in your industry and start a dialogue in their blog comments.  You can also use the opportunity to “guest post” on a related blog, including links in your content and in your bio as well.

For more information about online link building and how it can help your business, contact KEO Marketing at 888.702.0679.

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]]> http://www.keomarketing.com/blog/2009/09/phoenix-marketers-5-tips-for-a-great-link-building-strategy/feed/ 0 Links Top List of Factors in SEOmoz Search Engine Ranking Report http://www.keomarketing.com/blog/2009/09/links-top-list-of-factors-in-seomoz-search-engine-ranking-report/ http://www.keomarketing.com/blog/2009/09/links-top-list-of-factors-in-seomoz-search-engine-ranking-report/#comments Tue, 15 Sep 2009 01:05:06 +0000 Sheila http://www.keomarketing.com/blog/?p=148 Continue reading →]]> A few weeks ago, we told you about the SEOmoz 2009 Biennial Search Engine Ranking Factors report.  If you haven’t downloaded it yet, do it now.  Here’s just a small taste of the kind of information you’ll see:

Of the five top ranking factors, four were link related. The fourth top ranking factor was “Keyword Use Anywhere in the Title Tag.” All others were related to getting links and formatting links.

Back in 2007, the report listed “Using the keyword in the title tag” as the most important factor. This year, that factor was beaten by:

  • Keyword Focused Anchor Text from External Links
  • External Link Popularity (quantity/quality of external links)
  • Diversity of Link Sources (links from many unique root domains)

Links may not always be the most important factor when it comes to ranking well in the search engines, but these days, especially in Google, links are the dominating force.

For more information about online link building strategies, contact KEO Marketing at 888.702.0679.

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]]> http://www.keomarketing.com/blog/2009/09/links-top-list-of-factors-in-seomoz-search-engine-ranking-report/feed/ 0 How Long Should it Take for SEO to Show Results? http://www.keomarketing.com/blog/2009/06/how-long-should-it-take-for-seo-to-show-results/ http://www.keomarketing.com/blog/2009/06/how-long-should-it-take-for-seo-to-show-results/#comments Tue, 16 Jun 2009 05:41:13 +0000 Sheila http://www.keomarketing.com/blog/?p=116 Continue reading →]]> Many of our client relationships start out with the following question: “How long ‘til I start seeing some results?”  As many of you know, the answer varies!

We recently discovered an article by Search Engine Watch blogger, Chris Boggs that discusses “How Long Should it Take for SEO to Show Results.”

The article, which makes a lot of great points, should help you understand some of the elements that affect your SEO results.

For more information about getting the best SEO results, contact KEO Marketing at 888.702.0679.

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]]> http://www.keomarketing.com/blog/2009/06/how-long-should-it-take-for-seo-to-show-results/feed/ 0 Google Changes Algorithm to Target Link Sculpting http://www.keomarketing.com/blog/2009/06/google-changes-algorithm-to-target-link-sculpting/ http://www.keomarketing.com/blog/2009/06/google-changes-algorithm-to-target-link-sculpting/#comments Tue, 09 Jun 2009 05:35:34 +0000 Sheila http://www.keomarketing.com/blog/?p=114 Continue reading →]]> Link sculpting is a practice used by many SEOs and webmasters.  They use it to add what’s called a “no follow” tag to outbound links so that they can maximize the flow of “link juice” to other links that aren’t tagged.

If you’ve ever tried to implement a link building strategy, you know that it is a painful, tedious process.  Finding a forum or blog that will let you post a link to your site (and keep it there!) can be very difficult.  This is especially true in cases where the webmaster intentionally closes and tags all links with “no follow.”  Why do they do this?

Well, without getting too technical, let’s say that a page on a website has 5 outgoing links.  The page rank for that particular page is divided into 5 ways, giving each link 20% “link juice.”  Before Google changed their algorithm, a webmaster could put “no follow” tags on 3 of the outbound links, giving the remaining 2 links 50% “link juice” or power.  Now, however, all links on the page are given the same power, whether the links have “no follow” tags or not.

What does this mean for you?  Well, it means that your white hat link building practices will will pay off and your incoming links will be positively affected by this change.

For more information about online link building, contact KEO Marketing at 888.702.0679.

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