KEO Marketing » keo marketing

US Online Advertising Spend nears $40 Billion

Sheila — Thu, 09 Feb 2012 08:37:19 +0000

The online advertising spend will approach $40 billion in the US in 2012; including: pay per click advertising, display advertising and mobile advertising. The online advertising spend is swelling 23.3% to a total of $39.5 billion this year, according to eMarketer. The double-digit growth continues the trend from previous years and is fueled by an increased comfort level with integrated marketing, the national election campaigns and gains in mobile spending.

The fast online ad spend growth has now surpassed the amount spent in the US on newspapers and magazines, combined. Unfortunately for traditional media, as the online advertising spend continues to climb, the total ad spend for print will continue to fall, along with their subscription rates. However, spending on TV ads appears to be slowly inching its way to the top, with about $30 billion more going towards TV ads than online ad spending. (Super Bowl ads, anyone?)

Double-digit growth is expected through 2014, when US online advertising spending will reach $52.8 billion. In 2016, eMarketer expects advertisers to spend $62 billion online, coming within $10 billion of TV advertising spending.

For additional information on online advertising, continue to read our blog or contact KEO Marketing today.

KEO Recommends

Obama vs. Romney on Green Technology: Big Difference (U.S. Green Technology)
Offshore Wind Energy Clears Major Development Hurdle (U.S. Green Technology)

Social Media Logins Increasing Website Engagement

Sheila — Mon, 06 Feb 2012 16:37:11 +0000

Wondering how you can increase your website engagement without a full re-design? Research from a survey published this month from Gigya shows that visitors logged into a website using their identity on social media networks (social login) spend 50% more time on the site (12 minutes) than that who use a standard login (8 minutes), and 140% more time than those who are not logged in at all (5 minutes). This extra engagement on the site translates to increased page views, with visitors using their social network identity to view 50% more pages than those with a standard login and 60% more than a visitor that is not logged in at all.

The standard for social media logins? Facebook, of course (42% of users), followed by Google (29%), Yahoo (11%), Twitter (8%) and WindowsLive (4%). Integrating social plug-ins on your website has shown to have a significant impact on overall website engagement, time spent on-site and average page views. Visitors logging into a website with a social media login are encouraged by the desire to interact with the site combined with their social graph.

As individual website registrations now start driving away consumers (54% say they will leave a site if presented with registration requirements) from your website, never to return, it becomes increasingly important to use social media logins and leverage comment sharing as gateway for user engagement.

For additional information on how to leverage social media with your current website and internet marketing campaigns, continue reading the KEO blog or contact us today.

KEO Recommends

Affiliate marketing & social media marketing – Do they get together? (Chad Nicely)
Social Media Marketing… Simplified (BlogGlue)
Using Social Media For Local Marketing (seogoogle)

Google Pay-Per-Click: AdWords Ads Go Social

Sheila — Thu, 19 Jan 2012 08:58:55 +0000

Google pay-per-click AdWords campaigns just received a big boost from the social media and SEO department. Google’s recent release of Search plus Your World, a new feature in Google search that combines personal content shared with you and others within your Google+ circles and public web content in the search engines result pages, is not only about social integration in search. It’s about Google AdWords, too.

Google currently allows searchers to +1 Google pay-per-click advertisements on Google.com and their Google Display Network, essentially creating socially-enabled ad campaigns. When someone +1’s an ad, like you have been able to do for natural search results, they are recommending this ad, and the ad’s landing page content to their contacts on their Google+ network. Basically, free advertising for your pay-per-click campaign.

The benefits don’t stop there, either. +1’s on Google pay-per-click advertisements also integrates with Google+ Pages and SEO results, and this recommendation carries over to that same landing page that is used for the pay-per-click ad in organic search results. This makes search engine marketing efforts more comprehensive and can help raise natural search results as well.

This social integration into advertising has the potential to change the perspective of internet advertising and capture more attention for a longer time span when people see that their network of friends and contacts have chosen to endorse your advertisement

KEO Recommends

Google Search plus Your World, Changing SEO and Going Social

Sheila — Tue, 17 Jan 2012 09:48:16 +0000

Last week Google Search rolled out the “Search plus Your World” update to their search algorithm, but this one is a change everyone can actually see. Google Search has always strived to bring relevant results from across the web and rank them accordingly, based on a nearly endless array of factors. Now, with Google Search plus Your World, Google’s search results get personal, making search engine optimization even more critical.

When you are signed in with your Google+ account, you will now find personal results and profiles of the people you know or follow including pictures, posts and content shared on the Google+ network within your circles. We all turn to our real-world friends for recommendations or referrals and Google has now taken this a step further and is showing these results in a mash up with results from the web.

This Google update could prove to have a greater impact than 2011’s Panda update and make a dramatic change to search engine optimization. Personalized results will be the default when you are logged into your Google+ account, and are only disabled if you are not logged in. The Google Search plus Your World update essentially will make it harder for your customers to find you and for you to get traffic from the same rankings due to Google+ rankings now showing before public listings.

For example, if you ranked #3 in a search result for your keyword, you now could be #6 or lower, and if you were #6 before the update, you might be on page #2 now. That’s probably not what you wanted to hear starting off the New Year.

However, not all hope is lost. You now know that you can’t have search without social media networks and since Facebook and Twitter results are not aggregated into public search, it’s put a major emphasis on not only creating a keyword rich Google+ account for your brand, but being an active member on the network too. Unlike Twitter, you can’t go around and follow everyone, so reaching people outside of your network is not an easy feat. Google plus Your World means that your brand needs to be relevant, well-found, and well-liked (or at least, well-shared) by influencers.

For additional information on the Google plus Your World update and how it will affect your brand and search engine optimization efforts, contact KEO Marketing today.

KEO Recommends

How to Get Your Website To The Top of Google Search (seogoogle)
Google SEO – 10 Ways To Lower Your Ranking or Get Banned (seogoogle)
5 SEO Tips For Optimizing Your WebSite (seogoogle)

KEO Marketing » keo marketing

US Online Advertising Spend nears $40 Billion

More From KEO

KEO Recommends

Social Media Logins Increasing Website Engagement

More From KEO

KEO Recommends

Google Pay-Per-Click: AdWords Ads Go Social

More From KEO

KEO Recommends

Google Search plus Your World, Changing SEO and Going Social

More From KEO

KEO Recommends