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If you haven’t yet heard of Google Buzz, listen up! Google Buzz is the latest addition to one of the many tools offered by Google, and this one falls right into the social media category. Google Buzz is integrated into Google’s email service, Gmail.

Like many other social media sites, Buzz combines elements of Twitter, Facebook, and some others. But there are things unique to Buzz that create opportunities you should familiarize yourself with and take advantage of as soon as possible.

1. Posting Content. Like Twitter, Buzz lets you post messages to a group of “followers” that subscribe to your updates. Messages, however, can be longer than those of Twitter (140 characters) and can include images and links.

2. Engaging with People. If you use Gmail, there’s a good chance you already have built-in followers on Google Buzz. Once you start following some people, clicking the “Buzz” link from Gmail’s main navigation will let you see their most recent updates. You can comment on them, “like” them, or follow up with an email message.

3. Collaborating. Buzz can be used both for broadcasting a message to your followers. You can Buzz anything – documents, articles, press releases – it’s instant, private collaboration.

4. Marketing. Users can “check in” at business locations, notifying their followers of their whereabouts. Thus, encouraging customers to check in on Buzz can be a way to drive free word-of-mouth marketing for local businesses.

5. Sharing. Just like Twitter and Facebook, Buzz has the potential to be a powerful medium for sharing content. You can use it to share blog posts, special deals, or interesting links related to your company.

Contact KEO Marketing for more information about Google Buzz.

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According to new web analytics research by Compete, Facebook is now the 2nd most popular website in the U.S., passing Yahoo with 133 million unique visitors in January.

Yahoo! was in the #1 spot for some time before losing out to Google in February 2008. Now it sits in 3rd place.

Facebook drew 133.6 million unique visitors in January, while Yahoo pulled in 132 million visitors. Google still leads the way with 147.8 million visitors, or nearly half the U.S. population.

Twitter is also on the up, according to separate research released by Venture Beat last week. The traffic increase has mainly been driven by Google, which recently started posting Twitter status updates in the new “real-time” search results.

For more information about KEO Marketing or the social media, contact us.

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Google rolled out real-time search technology last month, offering searchers access to brand-new blog posts, Tweets and news items far faster than the five to 15 minutes it previously took Google’s Web crawlers to discover newly created items. To do this, Google has adapted its page rank technology and created new algorithms to keep results relevant.

While Bing, Cuil and other search engines provide the same type of results, Google claims to offer the most comprehensive real-time results by scanning news headlines, blogs, and feeds from Facebook, MySpace, Twitter, and other sources.

How do they determine what to display in search results? Well, it’s basically based on reputation. Amit Singhal, Google Fellow, states, “You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone–then even though this [new person] does not have lots of followers,” his tweet is deemed valuable because his followers are themselves followed widely. It is “definitely, definitely” more than a popularity contest.”

To learn more about How Google Ranks Tweets, you can read the entire article from Technology Review.

Contact KEO Marketing for more information about social networking and Google.

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