In other words, Bing showed the only significant gain, while everyone else stayed relatively flat. That $100 million marketing campaign must be working, or maybe it’s the improvements Bing is making to the search experience, or maybe it’s both. Whatever it is, it is translating into nearly a half-point market share gain every month for the past three months.

Bing is up a total of 1.3 percent from its launch at the end of May. Yahoo, however, is down 0.8 percent in that same period, so the combined gain is only half a point. But Yahoo has stabilized its share, and if Bing can continue to nibble away at the same rate, Google will have to start to actually worry.

For the complete post, visit TechCrunch.com.

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How does this affect your business?

Well, in terms of SEO, Yahoo! search will simply carry a label at the bottom of SERPs that says “Powered by Bing.”

On the SEM front, Yahoo! and Bing will be consolidating their paid search platforms, giving advertisers a centralized place to maintain ads.

Nothing will change until they gain government approval – once this happens, they will begin to push out changes.  According to Yahoo CEO Carol Bartz, Yahoo will transition to Bing search in major markets three to six months after the deal closes. Migration from Yahoo’s Panama ad system to Microsoft’s AdCenter platform will happen in 12 months after close.

For more information about what you can do to prepare for the new Yahoo! Bing changes in SEO and SEM, contact KEO Marketing at 888.702.0679.

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A report from StatCounter Global Stats, also states that Bing seized a little market share (5.62%) from rival search engines, Google and Yahoo!. While Google still dominates the U.S. search engine market with a 71.47% share, Bing grabbed 16.28% and Yahoo came in third with 10.22%.

So how does Bing compare to Google? Let’s check out a site called Blind Search – it lets you enter a search query and compare side-by-side results from the 3 major search engines (Google, Bing and Yahoo!).

Here are the results using the keyword “Twitter”:

Blind Search Twitter

As you can see, the results vary for each search engine. Can you guess which set of results belong to which search engine? And which one did you choose? Here are the end results:

Blind search bing

For more information about getting the best SEO results in any search engine, contact KEO Marketing at 888.702.0679.

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