Most search engine marketing professionals prefer the “rotate evenly” setting as it provides an even comparison as each ad is being disbursed evenly. This new change now requires users who are using AdWords to test landing pages or copy-based conversions to be limited to 30 days. If you want to continue the “rotate evenly” setting, you can edit the creative and the 30 day counter will start over.

This is a change that Google claims will improve performance. Google states, “This change will enable us to provide users with the most relevant ad experience and should help advertisers improve the performance of their AdWords accounts. “

The third option for ad delivery, “optimize for conversions” still exists and continues to be based on what ad is expected to provide more conversions instead of clicks. Although your Google AdWords ads might not perform as well with the “rotate evenly” option during the first 30 days, they can provide a greater click through rate and higher conversions after the initial testing is completed.

For more information on search engine marketing or PPC advertising, contact KEO Marketing today.

Luckily, no one at KEO received the dreaded “unnatural” links message from Google, but here is what the Google Search Quality Team has been sending out to webmasters engaging in spam link building.

Eric Ward of Search Engine Watch has chimed in on how this can change link building campaigns and what its effect is on search engine rank changes. Ward has seven key occurrences that can explain why your website drooped in search engine rankings.

1. Competitor sites gained additional legitimate high PageRank links
2. Google changed their search algorithms
3. High PageRank sites you had backlinks from shut down
4. A competitor is cheating and now outranks you
5. Google devalued pages linking to your site
6. You were caught cheating
7. A competitor attacked your site using a negative SEO campaign

A small drop in rankings if often nothing to worry about, but if you received a warning message from Google or if you have been knowingly participating in spammy link building processes, it’s time to change your strategy.

Contact KEO Marketing today to find out how we can return your website back to a naturally high search engine rank using SEO link building and bring in more qualified traffic.

Microsoft realized that it is challenging for small business owners to use advertising services and devote much time to a PPC solution and they need to streamline their process and discontinue the confusion between their advertising services. Microsoft is hoping to lower the barrier of entry and make it easier for small business owners to use Bing Advertising, given the strength and popularity of Google AdWords.

The sign-up process is now a five minute, two page painless process versus their previous process of 14 to 20 pages and 20 minutes. In addition, they are hiding many of the advanced features (but not removing them) to make only the necessary components available to make it easier to navigate for first time users. Small business owners can breathe a little easier now when using advertising services.

You can take a look at Bing Advertising landing page here (which is also new) or contact us at KEO Marketing for more information on recent PPC advertising changes and how we can develop a search engine marketing campaign for your business.

 “On the B2B side, there’s no way you can have any sustainable success without including and collaborating with your customers because they have a level of intelligence, insight and experience into what you’re selling” says Sean Greehan, founder and CEO of Greehan Group and the author of “The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth.” The biggest challenge for B2B organizations and marketers is being able to distinguish between the end-user of their products and services and the decision-maker who often has the purchasing power.

In a recent IBM Global CMO Study, 63% of CMOs believe marketing return on investment will become the most important measure of success within the next 3 to 5 years and 38% of the interviewed CMOs thought that social metrics was an important marketing success measure.

While B2B organizations need to integrate social media marketing into their overall online marketing and search engine optimization strategy, the more traditional aspects of B2B marketing can continue to drive new revenue and bolster conversion rates while being integrated with social networking.

For more information on business social networking, contact KEO Marketing today or continue to read our blog.