KEO Marketing http://www.keomarketing.com/blog Musings about all things related to online marketing. Tue, 21 Feb 2012 11:08:01 +0000 en hourly 1 http://wordpress.org/?v=3.3 Bing’s Search Results Pages Refreshed http://www.keomarketing.com/blog/2012/02/bings-search-results-pages-refreshed/ http://www.keomarketing.com/blog/2012/02/bings-search-results-pages-refreshed/#comments Tue, 21 Feb 2012 11:08:01 +0000 Sheila http://www.keomarketing.com/blog/?p=1007 Continue reading →]]> Bing’s search results pages have began being tested recently in a new, refreshed design for Bing’s search results layout. The new design, although not drastic in nature, makes the search results pages easier to read, navigate and decreases page load times. Since the new design is still in testing, you still may still see the old Bing search results pages if you visit the site. Here are some key changes we noticed:

  • Vertical tabs are removed
  • Top and bottom search boxes longer
  • Search button icon changed
  • Location information not displayed
  • Icons used instead of text for rewards and preferences
  • MSN login information in the top right corner
  • Related search recommendations moved from left rail to under the search box

Here is what the new design looks like:

bing-new

Here is a picture of the old design:

bing-old

For more information on recent changes in the SEO world, continue reading the KEO blog or contact us today.





]]> http://www.keomarketing.com/blog/2012/02/bings-search-results-pages-refreshed/feed/ 0 The Big 4 SEO Changes You Might Have Recently Missed http://www.keomarketing.com/blog/2012/02/the-big-4-seo-changes-you-might-have-recently-missed/ http://www.keomarketing.com/blog/2012/02/the-big-4-seo-changes-you-might-have-recently-missed/#comments Thu, 16 Feb 2012 09:17:07 +0000 Sheila http://www.keomarketing.com/blog/?p=1002 Continue reading →]]> seo_keo_marketingIt can be tiresome to stay up on search engine optimization (SEO) algorithm changes, and even more so to understand how to keep your website on the first page of Google if that first page is always a moving target. Below are the four most recent SEO changes that you may have missed and are definitely the ones you need to know about to stay on top of the SEO world.

  • Google’s “freshness” update impacted 35% of all search results by weighing recent content at the top of search results. Many result pages now mimic a chronological timeline, which should encourage businesses to dust off their corporate blog, write more frequently and post their own press releases on a news page on their website. When was the last time your website was “refreshed?”
  • Google and Bing cater to the Mobile and Local Search – Even when you search for “Italian restaurant” without a location, Google and Bing will serve up local search results nearest to you based upon where they think you live. This reiterates the importance of local search optimization and keeping their information accurate across all local directories and websites.
  • Local Search with Siri – Apple’s “Siri” technology that launched with the iPhone 4S allows users to verbally ask questions, give commands and search for businesses. Siri doesn’t serve up organic results, but relies on local profiles and mobile content. Again, making it even more important to have those local profiles optimized for local search and also making sure your company’s website is mobile optimized and friendly.
  • Social Media & SEO Marriage – Google also introduced “Search plus Your World” which personalizes search results based off of organic results and the Google+ social network. For businesses, this means that being involved and highly active on social networks such as Facebook, Twitter, LinkedIn and Google+ should be a mandatory piece of your SEO and internet marketing campaigns. Social media pages should also be optimized for your top keywords just as your business’s website is.

Implementing organic search strategies in your internet marketing plan is a must. Even though the endless changes can seem overwhelming and tedious, there is some good that comes with change – your competitors are probably struggling to keep up even more than you are and new algorithms give businesses a chance to rank for keywords that they didn’t before.

For additional information on recent SEO news, continue reading our blog or contact KEO Marketing today.

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]]> http://www.keomarketing.com/blog/2012/02/the-big-4-seo-changes-you-might-have-recently-missed/feed/ 0 Local Internet Marketing Matters for Local and National Brands Too http://www.keomarketing.com/blog/2012/02/local-internet-marketing-matters-for-local-and-national-brands-too/ http://www.keomarketing.com/blog/2012/02/local-internet-marketing-matters-for-local-and-national-brands-too/#comments Tue, 14 Feb 2012 09:06:08 +0000 Sheila http://www.keomarketing.com/blog/?p=995 Continue reading →]]> It’s hard to think back to when our choices in local businesses were limited to what we could find in the Yellow Pages or simply by driving around the neighborhood. Since then, local internet marketing has taken on a major role in helping new local businesses be found and national businesses reach their local markets. This infographic below from Balihoo, drives home the fact that local internet marketing truly matters. And with 82% of local internet searches being followed up with either a visit to your business, a phone call or a purchase, we hope you think it matters for your business too.

local_internet_marketing

For more information on local internet marketing and local search optimization for your business, contact KEO Marketing today.

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]]> http://www.keomarketing.com/blog/2012/02/local-internet-marketing-matters-for-local-and-national-brands-too/feed/ 0 US Online Advertising Spend nears $40 Billion http://www.keomarketing.com/blog/2012/02/us-online-advertising-spend-nears-40-billion/ http://www.keomarketing.com/blog/2012/02/us-online-advertising-spend-nears-40-billion/#comments Thu, 09 Feb 2012 08:37:19 +0000 Sheila http://www.keomarketing.com/blog/?p=990 Continue reading →]]> online_advertising_spendThe online advertising spend will approach $40 billion in the US in 2012; including: pay per click advertising, display advertising and mobile advertising. The online advertising spend is swelling 23.3% to a total of $39.5 billion this year, according to eMarketer. The double-digit growth continues the trend from previous years and is fueled by an increased comfort level with integrated marketing, the national election campaigns and gains in mobile spending.

The fast online ad spend growth has now surpassed the amount spent in the US on newspapers and magazines, combined. Unfortunately for traditional media, as the online advertising spend continues to climb, the total ad spend for print will continue to fall, along with their subscription rates. However, spending on TV ads appears to be slowly inching its way to the top, with about $30 billion more going towards TV ads than online ad spending. (Super Bowl ads, anyone?)

Double-digit growth is expected through 2014, when US online advertising spending will reach $52.8 billion. In 2016, eMarketer expects advertisers to spend $62 billion online, coming within $10 billion of TV advertising spending.

For additional information on online advertising, continue to read our blog or contact KEO Marketing today.

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