For those of you joining in on the expanding online video marketing segment, researching keywords relevant to your audience will provide you with inventive ways to manage your video marketing campaigns and learn about the people viewing your videos. There are four detailed tools you can use, including:

1.      YouTube Suggest

Similar to Google Suggest, this search function tool displays popular search queries.

2.      YouTube Keyword Tool

Find the most common descriptive words and phrases or demographic information.

3.      Comment Search

Search recent comments for targeted search terms and find better context to keywords.

4.      YouTube Insights for Audience

Find how large your target audience is on YouTube and what videos they enjoy watching.

For the full article on YouTube keyword research you can click here or contact KEO Marketing today to find out how we can connect with your audience using online video marketing!

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This move signals a changing of hands to full support for HTML5 which is native support for video and combined with Javascript and CSS, developers can completely replace Flash while using fewer resources, save battery life and allows for better optimization on mobile devices. It’s a win-win.

The once dominant desktop platform now hangs its hat as Adobe announces that they are cutting 750 jobs as they completely abandon the project, a move Adobe is calling “corporate restructuring.”

For more information on how this change will affect your mobile website, contact KEO Marketing today.

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Everyone form bloggers, Fortune 100 companies to Mom-and-Pop shops can use YouTube to their internet marketing advantage to capture their audience’s attention and improve their brand. Here are the top five reasons why you need a YouTube Channel today:

1. YouTube is Universal

Much like math, YouTube videos are studied and used across the globe. Recent studies show that online video is the most engaging form of content on the internet which shows that if you are not using a YouTube Channel to make the most of this universal popularity, then you are missing out on a huge interactive audience.

2. It Improves Your Search Engine Rankings

YouTube allows you to use channel fields and video description fields to fill titles, descriptions and tags with search friendly keywords and phrases that are relevant to your audience. By optimizing your video and channels, your content has the ability to show on Page 1 of Google which can improve your website traffic, increase conversion rates and create an improved brand image across the internet.

3. Be a Thought Leader

Even though YouTube is far from being new, embracing new technologies and media platforms shows clear thought leadership and gives you the upper hand to competitors who aren’t using it yet. By using a YouTube Channel you can present yourself as a true thought leader in your industry.

4. It’s Free.

If the universal popularity and SEO benefits didn’t convince you, or you are wondering how much this all costs – the answer is nil. Whether you want to use it for personal or business use, YouTube Channels are completely free.

5. Video Viral Potential

We’ve all heard the “v” word before, but what does it mean? YouTube essentially is the reason why viral video exists and is when your video goes from zero to hero (in views) virtually overnight. This is done by YouTube users optimizing their channels and videos and interacting on social networks to share their video to generate a massive viewership.

With all these benefits YouTube has to offer, you are probably wondering how you can possibly harness all this video goodness. Contact KEO Marketing today to find out how we can integrate video marketing into your internet marketing strategy.

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Getting your video ranked isn’t easy.  The way you brand, tag, title and link to your videos is crucial to the ranking of your content.  But that’s not all.  Targeted keywords provide a fundamental basis for video optimization and will help users find your video when they’re looking for it.  Providing useful and informative information about your products or services, such as a how-to video or step-by-step procedure offer your target audience an authoritative figure on a subject in which they have interest.  Allowing users to rate your video will show other users that your content is superior, and syndicating your videos keeps them interested.

Video optimization is also an excellent way for you to expose your brand to internet users in an effort to familiarize those who may not have heard of your company, your products or your services.  Websites like YouTube, MySpace and Facebook have gained widespread popularity by featuring the use of online videos for communicating, informing, entertaining and advertising.

Using video optimization and syndication to communicate with your target market will bring more traffic and act as a portal to other content, including your products or services, on your site.

KEO Marketing can help you create, optimize and syndicate videos that will engage your target audience with content that they can count on and share with their friends.  This form of viral marketing can help your business achieve higher standards in web traffic, sales and information technology.

For more information about video optimization, contact KEO Marketing.

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