KEO Marketing » social media

Google Search plus Your World, Changing SEO and Going Social

Sheila — Tue, 17 Jan 2012 09:48:16 +0000

Last week Google Search rolled out the “Search plus Your World” update to their search algorithm, but this one is a change everyone can actually see. Google Search has always strived to bring relevant results from across the web and rank them accordingly, based on a nearly endless array of factors. Now, with Google Search plus Your World, Google’s search results get personal, making search engine optimization even more critical.

When you are signed in with your Google+ account, you will now find personal results and profiles of the people you know or follow including pictures, posts and content shared on the Google+ network within your circles. We all turn to our real-world friends for recommendations or referrals and Google has now taken this a step further and is showing these results in a mash up with results from the web.

This Google update could prove to have a greater impact than 2011’s Panda update and make a dramatic change to search engine optimization. Personalized results will be the default when you are logged into your Google+ account, and are only disabled if you are not logged in. The Google Search plus Your World update essentially will make it harder for your customers to find you and for you to get traffic from the same rankings due to Google+ rankings now showing before public listings.

For example, if you ranked #3 in a search result for your keyword, you now could be #6 or lower, and if you were #6 before the update, you might be on page #2 now. That’s probably not what you wanted to hear starting off the New Year.

However, not all hope is lost. You now know that you can’t have search without social media networks and since Facebook and Twitter results are not aggregated into public search, it’s put a major emphasis on not only creating a keyword rich Google+ account for your brand, but being an active member on the network too. Unlike Twitter, you can’t go around and follow everyone, so reaching people outside of your network is not an easy feat. Google plus Your World means that your brand needs to be relevant, well-found, and well-liked (or at least, well-shared) by influencers.

For additional information on the Google plus Your World update and how it will affect your brand and search engine optimization efforts, contact KEO Marketing today.

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Building Website Authority with Social Media Marketing

Sheila — Thu, 15 Dec 2011 03:37:43 +0000

Building website authority is nothing more than producing quality content for your readers, as determined by the major search engines. Search engines such as Google, Bing and Yahoo take into consideration the quantity of inbound links, the age of the domain (and for how long into the future you have it reserved), the time visitors spend on the site and a nearly endless number of other on and off-page SEO factors.

A major part of building website authority is using social media to influence social metrics and support the expert advice you already have on your website. Being an authority in your industry has its obvious

Participation is key in social media and simply scheduling tweets and status updates out a month in advance won’t do the trick, and savvy consumers will see right through – and ignore your messages. High engagement posts such as asking and answering industry-related questions, conversing with your followers and friends and sharing fresh content will keep your tweets re-tweeted and your status updates on the “most important” list. advantages and isn’t something you can fake. Being real, passionate and creative will engage your target audience and will help you create clever content to add to your website and social media channels.

Building your website’s authority is a journey, not a destination and by using social media combined with your link building and content strategies, it won’t be long until your website is the go-to authority.

For additional information on website authority building and social media marketing, continue reading the KEO blog or contact us today.

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Social Marketing: How, When & Where People Share Content

Sheila — Fri, 25 Nov 2011 18:01:53 +0000

Targeting your social marketing content to reach your target market at peak times is often overlooked. With Twitter growing 35,356% since its launch and Facebook 5,809%, it is important to make sure your target market sees your message and that can be tricky. Check out this infographic from AddThis as they drill into how, when and where the best places to share your content is.

Sharing is caring but isn’t always easy. Let KEO Marketing strategize your social marketing campaigns for you. Contact us today!

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Likes, +1s and SEO: Focus on Authority

Sheila — Thu, 17 Nov 2011 02:38:27 +0000

In the past couple years, social signals such as Facebook Likes and Google’s +1s has had an increasing role in effecting SEO. If you aren’t familiar with social signals, they are simply a measure of personalization when a user selects content that they deem worthy enough to share with a Like or +1, essentially endorsing the content for all to see. This plays an important role in SEO, and the bottom line is the importance of focusing on your own authority to increase your ranking via social signals.

When you are looking for a new doctor or a babysitter, you probably ask a trusted source, such as a friend for a referral. Online, content recommended by friends and acquaintances is often more relevant than content from complete strangers.

Because of this, social signals can be a useful trigger to Google when determining the relevance of your page to a user’s query. In theory, +1s and Likes can cause results to be re-ranked, based on your friends giving an endorsement to valuable content.

From a pure SEO perspective, getting a handful of Likes and +1s won’t really have a huge impact. However, getting an authoritative person in your space to share your content will probably be a big win, and this is an excellent goal for your social media campaigns. The reward is increased visibility within your target audience, branding authority and website traffic.

For more information on implementing a social media campaign to your online marketing strategy, contact KEO Marketing today for a free site audit!

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KEO Marketing » social media

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