What can Hootsuite Do?
Hootsuite allows you to post to social network sites at any time, from any place. You could distribute a tweet or post from your cellphone, a computer an iPhone or really any electronic medium. As stated earlier, Hootsuite allows you single access to all of your social networking Web sites. Instead of logging on to each site to distribute content, you can simply log into Hootsuite and create a post that will be distributed to multiple social networking sites.

What Sites can Hootsuite Post To?
Hootsuite can post to most of the well-known social networking Web sites, as well as some of the lesser-known sites. Sites that Hootsuite supports include: Twitter, Facebook, LinkedIn, Foursquare and many more.

Why Use HootSuite?
There are two major reasons to use Hootsuite. First, Hootsuite will save you time. Every social networking site requires you to visit their Web site and log-in before you are allowed to post an update. If each site takes you a couple of minutes to log-in to and you are visiting multiple sites, using Hootsuite will obviously save you time. Another advantage of Hootsuite is that it can used anywhere on almost any electronic medium, which means you post to your social networking sites on the fly and keep followers apprised of the latest news.

For more information about Hootsuite and Social Networking, contact KEO Marketing.

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Third Party Integration
It is expected that Facebook will third-party applications to integrate with its new location feature and it is expected that third parties will be able to integrate other products with the platform. This could create partnerships very similar to that of Bravo Television and Foursquare.

A Big Stew
Facebook is expected to extend the existing services associated with location-based offering and create a big stew of location-based social content. Facebook mobile users should expect to receive coupons and discounts from restaurants and stores that they are close to.

New Online Store
Facebook will also serve up valuable shopper behavior information for brands because Facebook’s locations offerings add places to Open Graph. It will create new opportunities for marketers to engage their customers.

For more information about social media, contact KEO Marketing.

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It offers attendees the opportunity to learn from industry experts and corporations that have been successful in social media and digital marketing. SMAZ aims to bring together the best and brightest in digital marketing to share their knowledge and experience with businesses.

Presenters will range from Fortune 200 executives to SEM architects and Social Media authors all with years of experience and willing to share the challenges and rewards of implementing external and internal Social media strategies. This event is a great opportunity to network with the best and brightest social media minds and learn policies, processes, tool sets and monitoring techniques from the experts.

Social Media AZ will be held on Thursday, September 9, 2010 from 8 a.m. to 4 p.m. at the MadCap Theaters located at 730 S. Mill Ave. in Tempe, Ariz.

Interested Parties can register for Social Media AZ online at http://smaz3-KEO.eventbrite.com/ or for more information visit http://socialmediaaz.org/.

For more information about Phoenix social marketing, contact KEO Marketing.

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A social media measurement firm named Syncapse recently tried to answer that question and was able to come up with a dollar value for a Facebook fan. According to Syncapse the average Facebook fan is worth roughly $136.38.

Syncapse surveyed 4,000 fans of 20 of the largest brands on Facebook to come up with this figure. The largest brands included companies such as Victoria’s Secret, Nokia, BlackBerry, Nike, Adidas, McDonald’s and Starbucks. Syncapse asked these fans why they became fans of these companies and about their past purchases. They then tried to estimate the approximate value of an average fan’s spending on a company as well as the value of having that fan as a customer over an extended period of time.

The key findings of the study are very likely to please advertisers and marketers that have been pursuing a social networking in Arizona strategy. According to the study:

• On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans.
• Fans are 28 percent more likely than non-fans to continue using a specific brand.
• Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.

The conclusions that this survey has reached are not exactly shocking – after all, one would most likely assume that if someone becomes a fan of a business on Facebook, that individual would be a larger supporter of the business or brand and be more likely to purchase their products and recommend it to their friends. However, the information released in this survey and has to be quite interesting to social networking marketers in Arizona.

For more information about social networking in Arizona, contact KEO Marketing.

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