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Phoenix social marketing agency, KEO Marketing, is a proud sponsor Social Media AZ (SMAZ). SMAZ is the premier business focused event to help businesses understand and learn the latest techniques in social media and digital marketing.

It offers attendees the opportunity to learn from industry experts and corporations that have been successful in social media and digital marketing. SMAZ aims to bring together the best and brightest in digital marketing to share their knowledge and experience with businesses.

Presenters will range from Fortune 200 executives to SEM architects and Social Media authors all with years of experience and willing to share the challenges and rewards of implementing external and internal Social media strategies. This event is a great opportunity to network with the best and brightest social media minds and learn policies, processes, tool sets and monitoring techniques from the experts.

Social Media AZ will be held on Thursday, September 9, 2010 from 8 a.m. to 4 p.m. at the MadCap Theaters located at 730 S. Mill Ave. in Tempe, Ariz.

Interested Parties can register for Social Media AZ online at http://smaz3-KEO.eventbrite.com/ or for more information visit http://socialmediaaz.org/.

For more information about Phoenix social marketing, contact KEO Marketing.

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• Social Media Marketing on Facebook: What Works?
• KEO Marketing to host and present AZ Tech Council’s Social Media Event

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Many businesses have caught on to the recent popularity of social networking in Arizona. The businesses that are smart are taking advantage of this popularity and reaching out to their customers through social networking sites such as Facebook. The question we will answer in this blog post is: How much is a Facebook fan actually worth to a business?

A social media measurement firm named Syncapse recently tried to answer that question and was able to come up with a dollar value for a Facebook fan. According to Syncapse the average Facebook fan is worth roughly $136.38.

Syncapse surveyed 4,000 fans of 20 of the largest brands on Facebook to come up with this figure. The largest brands included companies such as Victoria’s Secret, Nokia, BlackBerry, Nike, Adidas, McDonald’s and Starbucks. Syncapse asked these fans why they became fans of these companies and about their past purchases. They then tried to estimate the approximate value of an average fan’s spending on a company as well as the value of having that fan as a customer over an extended period of time.

The key findings of the study are very likely to please advertisers and marketers that have been pursuing a social networking in Arizona strategy. According to the study:

• On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans.
• Fans are 28 percent more likely than non-fans to continue using a specific brand.
• Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.

The conclusions that this survey has reached are not exactly shocking – after all, one would most likely assume that if someone becomes a fan of a business on Facebook, that individual would be a larger supporter of the business or brand and be more likely to purchase their products and recommend it to their friends. However, the information released in this survey and has to be quite interesting to social networking marketers in Arizona.

For more information about social networking in Arizona, contact KEO Marketing.

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• Social Media Networking Strategies | KEO Marketing, Phoenix AZ
• Facebook launches Fan Box – a new free social networking widget.
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• Beta Version of Bing Maps Integrates Social Media
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HooteSuite for iPhone has recently released a new update for users that aims to clear their mind and make their social media Phoenix experience more enjoyable. This latest update adds full localization in four different languages to be used along with recently-released translation tools.

These tools are designed to help socializers, internationalists and marketers gather information about their interests, industry and brands from all over the globe. This release also includes a kit full of tools that will help users stay on top of multiple social media streams and share information efficiently.

The HooteSuite for iPhone update added full localization for German, Spanish, Portuguese and Japanese speakers. All interface elements including settings, options and basic functions will be translated.

The new HooteSuite update also increase the users ability to translate and understand a number of different language. Last month HooteSuite added the ability to translate Tweets to and from 50+ languages and this update makes understanding even easier. You can now use your phone to translate a foreign message in a single click. These features are aimed towards social-savvy marketers and will allow them to monitor public opinion and brand sentiment, prevent PR blunders and amplify messages.Other features are aimed at improving the efficiency in which you interact with your social media Phoenix streams. These new tools include:

Facebook Comments- Comment on your News Feed along with Facebook Profiles and Pages

Keep your Place- HootSuite kindly remembers where you were and places you right back in the stream

Conversation Context- See the context of all conversations with threaded messages arranged chronologically

Save as a Draft- Finish your update later without starting again from scratch by saving your work

Email that Tweet- Forward a micro-update by email to share information with non-Twitterized bosses or pals

Read it Later- Save links to the Instapaper service for future reading

For more information about social media Phoenix, contact KEO Marketing.

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• Leveraging Relevance and Social Media to Get Noticed  (The Arkayne Blog)
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