Welcome to the KEO Marketing Blog Archives

According to new web analytics research by Compete, Facebook is now the 2nd most popular website in the U.S., passing Yahoo with 133 million unique visitors in January.

Yahoo! was in the #1 spot for some time before losing out to Google in February 2008. Now it sits in 3rd place.

Facebook drew 133.6 million unique visitors in January, while Yahoo pulled in 132 million visitors. Google still leads the way with 147.8 million visitors, or nearly half the U.S. population.

Twitter is also on the up, according to separate research released by Venture Beat last week. The traffic increase has mainly been driven by Google, which recently started posting Twitter status updates in the new “real-time” search results.

For more information about KEO Marketing or the social media, contact us.

More From KEO

• Google vs. Bing – Bing Surpasses Yahoo!
• The New Yahoo Homepage
• Facebook #1 Most Visited Site on Christmas & New Year’s Day
• Yelp Announces Review Sharing with Facebook and Twitter
• Shifts in Social Network Spending

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Phoenix SEO 101 Workshop

The International Association of Business Communicators (IABC) Phoenix chapter and KEO Marketing will be hosting a workshop for writers, communicators and other Arizona business professionals who want to learn more about search engine optimization (SEO) and how it affects their message.

President of KEO Marketing, Sheila Kloefkorn, will teach attendees how search engines work, what is needed to effectively write for search engines and how to leverage the constantly changing landscape of search engine optimization and social media.

The event, taking place on Wednesday, March 10, 2010 from 8:00 a.m. – 1:00 p.m. (MST) will be held at ASCPA Offices, located at 4801 E. Washington St. Suite 225-B in Phoenix, AZ.

For more information about KEO Marketing or the IABC Phoenix Workshop, contact KEO Marketing.

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It’s been about 2 years since Google introduced Universal Search, and its impact on search results is still being felt today.

Google Universal Search displays products, videos, images, maps, ads, blogs, news, books and natural results (of course) — all on one page. If you hadn’t noticed, Google’s search results are getting pretty clogged up, making it even harder to rank on the first page!

Marketers have always had about a 60% better chance of getting a click if they’re listed in both paid and natural search results. Are you taking advantage of both? If you aren’t, it’s time you did.

Here are some tips that will help you take advantage of Google Universal Search:

1. Use target keywords to name all of your images and keyword-centered anchor text. Also include keywords in captions, and make sure your robots.txt file can spider your images.
2. If you don’t already have a video, then create one. A simple how-to or instructional video can be easily optimized by keyword-centric tagging.
3. If you have an address make sure it’s listed in the local section and link the listing to your site using keyword-targeted anchor text.
4. Get all of your blogs and news listed by sending out press releases on a regular basis. We recommend PRWeb for online distribution. Include targeted keywords throughout your releases and make sure any images have keyword-centric alt tags attached to them.

Contact KEO Marketing for more information about Google Universal Search.

More From KEO

• Google displays local search results based on IP addresses
• Google Universal Search – A Review
• Google’s Real-Time Search
• XML Sitemaps: What Are They & Why You Need One
• Google Rolls Out Real-Time Search Tech

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