KEO Marketing » search engine marketing

Google Pay-Per-Click: AdWords Ads Go Social

Sheila — Thu, 19 Jan 2012 08:58:55 +0000

Google pay-per-click AdWords campaigns just received a big boost from the social media and SEO department. Google’s recent release of Search plus Your World, a new feature in Google search that combines personal content shared with you and others within your Google+ circles and public web content in the search engines result pages, is not only about social integration in search. It’s about Google AdWords, too.

Google currently allows searchers to +1 Google pay-per-click advertisements on Google.com and their Google Display Network, essentially creating socially-enabled ad campaigns. When someone +1’s an ad, like you have been able to do for natural search results, they are recommending this ad, and the ad’s landing page content to their contacts on their Google+ network. Basically, free advertising for your pay-per-click campaign.

The benefits don’t stop there, either. +1’s on Google pay-per-click advertisements also integrates with Google+ Pages and SEO results, and this recommendation carries over to that same landing page that is used for the pay-per-click ad in organic search results. This makes search engine marketing efforts more comprehensive and can help raise natural search results as well.

This social integration into advertising has the potential to change the perspective of internet advertising and capture more attention for a longer time span when people see that their network of friends and contacts have chosen to endorse your advertisement

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Google Search plus Your World, Changing SEO and Going Social

Sheila — Tue, 17 Jan 2012 09:48:16 +0000

Last week Google Search rolled out the “Search plus Your World” update to their search algorithm, but this one is a change everyone can actually see. Google Search has always strived to bring relevant results from across the web and rank them accordingly, based on a nearly endless array of factors. Now, with Google Search plus Your World, Google’s search results get personal, making search engine optimization even more critical.

When you are signed in with your Google+ account, you will now find personal results and profiles of the people you know or follow including pictures, posts and content shared on the Google+ network within your circles. We all turn to our real-world friends for recommendations or referrals and Google has now taken this a step further and is showing these results in a mash up with results from the web.

This Google update could prove to have a greater impact than 2011’s Panda update and make a dramatic change to search engine optimization. Personalized results will be the default when you are logged into your Google+ account, and are only disabled if you are not logged in. The Google Search plus Your World update essentially will make it harder for your customers to find you and for you to get traffic from the same rankings due to Google+ rankings now showing before public listings.

For example, if you ranked #3 in a search result for your keyword, you now could be #6 or lower, and if you were #6 before the update, you might be on page #2 now. That’s probably not what you wanted to hear starting off the New Year.

However, not all hope is lost. You now know that you can’t have search without social media networks and since Facebook and Twitter results are not aggregated into public search, it’s put a major emphasis on not only creating a keyword rich Google+ account for your brand, but being an active member on the network too. Unlike Twitter, you can’t go around and follow everyone, so reaching people outside of your network is not an easy feat. Google plus Your World means that your brand needs to be relevant, well-found, and well-liked (or at least, well-shared) by influencers.

For additional information on the Google plus Your World update and how it will affect your brand and search engine optimization efforts, contact KEO Marketing today.

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Google Search Share at 65%, Bing Closes Gap on Yahoo

Sheila — Mon, 19 Dec 2011 15:53:21 +0000

Google’s search share in the United States through October 2011 hit slightly over 65%, up from September as Yahoo dipped and Bing gained on their search partner. Google consistently has hovered around the 65% search share mark for the past few years, one reason why they are being investigated by the Justice Department’s antitrust division.

Yahoo fell to 15.2% for October, a new all-time low for the once dominant search engine. Microsoft’s Bing, which powers Yahoo on the back end, climbed to 14.8%, up a hair from last month. At this pace, Bing should surpass Yahoo in search share in early 2012.

In the past couple months; Google has made a few improvements to make search results more personalized by tailoring to specific users’ preferences based on their previous searches by directing users to sign into their Google accounts. Just a few weeks ago Google also released the “Freshness” update to their search algorithm, once again changing search engine optimization, to bring the most recent and “fresh” content to the search results, to compete with some of the fresher content being provided from Facebook and Twitter.

For more information on how search share can impact your website’s performance and search engine optimization, contact KEO Marketing or continue reading our blog.

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Four Types of Timely Content for Google’s “Fresh” Update

Sheila — Fri, 09 Dec 2011 20:19:26 +0000

Many organizations often overlook their content production strategy, and now more than ever it’s going to cost them. Keyword-focused content reigns king in SEO and Google now gives a major preference to the freshest content. A content creation strategy that supports digital marketing initiatives is critical. There are four major content types to create a steady stream of keyword rich content.

Press Releases. Timely and newsworthy press releases should be keyword-optimized, posted on your website and distributed on newswire sites for maximum distribution.
Marketing Automation Content. By leveraging landing pages you can create a SEO-friendly page that targets specific areas, customers and products.
Social Media. Nearly all social media content contributes to your website’s SEO. Blog articles and white papers in particular are excellent ways to frequently bring new visitors to your website and maintain your site’s place on the first page of Google.
User-Generated Content. Comments, reviews and feedback only reinforce optimized keywords and product descriptions. Encourage feedback on your website; add value to the customer experience and increase conversion and engagement.

It’s important to ensure that these content production channels are aligned with your SEO strategy. By integrating SEO best practices into these four content streams, you will be able to get the most return for your investment across all of these digital marketing activities.

Unsure how to incorporate these four content best practices? Contact KEO Marketing and we can show you how content marketing strategies can improve your SEO.

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KEO Marketing » search engine marketing

Google Pay-Per-Click: AdWords Ads Go Social

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Google Search plus Your World, Changing SEO and Going Social

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Google Search Share at 65%, Bing Closes Gap on Yahoo

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