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Search engine optimization, or SEO, has become one of the most cost effective Internet marketing strategies available.  Improving key elements of your Phoenix website can help you gain better rankings in search engines, which will result in higher volume, quality traffic.

What is Search Engine Optimization?
Search engine optimization is a process by which Phoenix marketers and web developers work together to create, develop or upgrade websites to make them attractive to search engines such as Google, Yahoo, MSN and ASK.  The goal of search engine optimization is to produce a consistently high-ranking site in the “organic” (also called “natural” or “algorithmic”) search results produced by search engines.

Search engines like Google, Yahoo and MSN use website crawlers (also called robots or spiders) to find pages that match their unique set of algorithmic values.  These values are defined by each individual search engine and can change at any time.  Search engine algorithms are one of the best-kept secrets in the industry.  No one knows for sure what is contained in the algorithms!  However, search engine optimization experts, like KEO Marketing, stay on top of algorithm changes that can affect your strategy and can help you achieve and maintain high rankings.

How Will Search Engine Optimization Help My Business?
When search engines come across your website, it should have all of the key algorithmic values for which they are searching.  We know that things like Page Rank, titles, meta data, on-page content and incoming links are important to search engines when they read your site.  And as these factors change, we will work with you to change and improve your website to take advantage of these new features.

Chances are, your web developer has designed and created a site that is attractive, easy for users to navigate and aesthetically appealing to those who see it.  However, we find that many times these sites don’t incorporate search engine optimization best practices and cannot be easily found in the search engines.

KEO Marketing provides customized search engine optimization Phoenix services to clients, catering to their unique business situations and environments.  Using your knowledge and our expertise, we are able to build an attractive, functional site or optimize an existing website to be easily navigated by both users and search engines.

For more information about search engine optimization in Phoenix, contact KEO Marketing.

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The latest search engine marketing trends show that Yahoo and Ask.com’s share of the search engine market grew in the last month while Google and Bing both experienced losses.

According to data from Experian Hitwise, Ask.com showed a growth of 21 percent in March in its number of United States searches, month-over-month. Ask.com remains in fourth position in share of searches showing an increase of 2.84 percent from February to March. Yahoo has experienced a growth of 3 percent while Bing and Google each lost one percent of the market share in the same period.

Google remains the dominant search engine accounting for just under 70 percent of all U.S. searches. According to data from Experian Hitwise, this number is down almost two percentage points since October. Yahoo has also continued to lose some of its share of searches in the same period while Bing’s market share has remained relatively consistent. Search engine marketing trends show that smaller search engines such as Ask.com continue to grow their share of U.S. searches.

For more information about search engine marketing and search engine marketing trends, contact KEO Marketing.

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The race to be the best search engine marketing company in your industry is extremely competitive and brutal. SEO is always changing and individuals are always adjusting to stay ahead of the competition. Some people build brochure Web sites, while others strive to be a source of information and peddle their product or service alongside. Still others implement huge online shopping carts, while some depend on affiliates. No matter how complex or simplistic your Web site is, you must make sure to implement all the latest search engine marketing strategies and techniques.

It is relatively easy to become complacent and even bored with regular search engine marketing efforts as well as get stuck in a rut with implementing outdated techniques. Many SEO companies may even stubbornly stick to outdated or limited search engine marketing techniques and fail to explore the possibilities within the SEO industry. This approach will result in your growth and progress online suffering a slowdown while the competition jumps ahead of you because they are not stuck in the rut of taking the same limited approach.

In every industry there are extremely aggressive competitors that are willing to implement the latest strategies and techniques, which may result in them becoming a trend setter in the industry. Your search engine marketing  efforts should be to outdo your competition’s efforts. You want to be the trend setter of the industry, not the follower. In an ideal situation, your SEO firm will help you not only match your competitors efforts but surpass them. Your business should not limit itself by focusing on only one aspect of search engine marketing such as directory submission, article submission or bookmarking. Limiting yourself will stall or slow your growth within the search engine market while your competition is shifting into a higher gear.

For more information about search engine marketing trends, contact KEO Marketing.

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