Take a moment to examine the search engine marketing strategies that your or your firm have used in the past and compare them to today’s link building strategies, for example. Link building efforts today are much more effective and easier than those of the past. As opposed to sending out hundreds of link requests, you can take advantage of guaranteed search engine marketing techniques that quickly build one-way links free of cost. In the past, if you wanted to implement one-way links, you had to pay for them. Now, search engine marketing companies have quick and effective ways to build links like paying for services such as social bookmarking, article submission, blog reviews and other services.

Newer search engine marketing strategies are much more effective than those of the past. It is possible to become a trend setter in your industry if you are making use of all available approaches in the market. Make sure to keep up with the latest trends in the SEO industry and try to come up with your won strategies and approaches and also hire a search engine marketing company with a good reputation within the industry for using the best and latest techniques.

For more information about search engine marketing companies, contact KEO Marketing.

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• Last year was the first year that local online advertising spending was projected to pass national online advertising spending ($12.34 billion vs. $11.39 billion, respectively), according to eMarketer.
• National brands are now focusing more on the leads they generate at the local level than the overall branding message they promote at the corporate level.
• Location-sensitive advertising on mobile is the biggest thing since sliced bread and will only continue to increase as more and more consumers get on smartphones.
• Bing Maps is implementing augmented reality within its search function so that users can see firsthand what businesses look and feel like.

Local search has taken awhile to take its place in the online world and the world of e-commerce in Phoenix, but with all the activity and potential, the future of local search will the world a smaller place. In order to properly use local search, Internet marketers as well as tradition marketers must implement programs that target where local search usage is today. They must also prepare for the future of local search, in which local search may take on a whole new meaning in our society.

For more information about e-commerce in Phoenix and local search’s past, present and future, contact KEO Marketing.

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Marketers already planned on increasing their social media spend in August 2009, and they have continued to increase them since then. Survey respondents in February 2010 claimed they will devote nearly one-fifth of their marketing budgets to social media in the next 5 years.

B2B social media spending is nearly even with B2C spending. According to the Survey, B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other channels for the next several years. B2B product marketers will remain behind the curve over the next 5 years.

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Like many other social media sites, Buzz combines elements of Twitter, Facebook, and some others. But there are things unique to Buzz that create opportunities you should familiarize yourself with and take advantage of as soon as possible.

1. Posting Content. Like Twitter, Buzz lets you post messages to a group of “followers” that subscribe to your updates. Messages, however, can be longer than those of Twitter (140 characters) and can include images and links.

2. Engaging with People. If you use Gmail, there’s a good chance you already have built-in followers on Google Buzz. Once you start following some people, clicking the “Buzz” link from Gmail’s main navigation will let you see their most recent updates. You can comment on them, “like” them, or follow up with an email message.

3. Collaborating. Buzz can be used both for broadcasting a message to your followers. You can Buzz anything – documents, articles, press releases – it’s instant, private collaboration.

4. Marketing. Users can “check in” at business locations, notifying their followers of their whereabouts. Thus, encouraging customers to check in on Buzz can be a way to drive free word-of-mouth marketing for local businesses.

5. Sharing. Just like Twitter and Facebook, Buzz has the potential to be a powerful medium for sharing content. You can use it to share blog posts, special deals, or interesting links related to your company.

Contact KEO Marketing for more information about Google Buzz.

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