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Welcome to the KEO Marketing Blog Archives |
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Archive for the ‘online pr’ Category
Tuesday, March 30th, 2010
Your search engine marketing company’s service should keep close tabs on the overall changes and happenings within the world of SEO as well as search engine marketing developments that are specific to your business’ niche. Search engine marketing companies will be unable to take advantage of the latest search engine marketing strategies unless the can recognize directly what SEO changes directly affect your business and your Web site.
Take a moment to examine the search engine marketing strategies that your or your firm have used in the past and compare them to today’s link building strategies, for example. Link building efforts today are much more effective and easier than those of the past. As opposed to sending out hundreds of link requests, you can take advantage of guaranteed search engine marketing techniques that quickly build one-way links free of cost. In the past, if you wanted to implement one-way links, you had to pay for them. Now, search engine marketing companies have quick and effective ways to build links like paying for services such as social bookmarking, article submission, blog reviews and other services.
Newer search engine marketing strategies are much more effective than those of the past. It is possible to become a trend setter in your industry if you are making use of all available approaches in the market. Make sure to keep up with the latest trends in the SEO industry and try to come up with your won strategies and approaches and also hire a search engine marketing company with a good reputation within the industry for using the best and latest techniques.
For more information about search engine marketing companies, contact KEO Marketing.
Tags: search engine marketing companies, search engine marketing companies phoenix, sem companies
Posted in keo marketing, new media, online pr, search engine marketing, search engine optimization, social media | Comments Off
Monday, March 22nd, 2010
Local search has become an extremely hot topic for e-commerce in Phoenix, similar to the uprising of Twitter and Facebook in the world of search engine optimization. Whether it is a question asked on Facebook, a restaurant you find on your cell phone or a general search on Google, local search has become all encompassing. Here is some evidence:
- Last year was the first year that local online advertising spending was projected to pass national online advertising spending ($12.34 billion vs. $11.39 billion, respectively), according to eMarketer.
- National brands are now focusing more on the leads they generate at the local level than the overall branding message they promote at the corporate level.
- Location-sensitive advertising on mobile is the biggest thing since sliced bread and will only continue to increase as more and more consumers get on smartphones.
- Bing Maps is implementing augmented reality within its search function so that users can see firsthand what businesses look and feel like.
Local search has taken awhile to take its place in the online world and the world of e-commerce in Phoenix, but with all the activity and potential, the future of local search will the world a smaller place. In order to properly use local search, Internet marketers as well as tradition marketers must implement programs that target where local search usage is today. They must also prepare for the future of local search, in which local search may take on a whole new meaning in our society.
For more information about e-commerce in Phoenix and local search’s past, present and future, contact KEO Marketing.
Tags: e-commerce, ecommerce phoenix, ecommerce scottsdale, ecommerce tempe, local search
Posted in digital asset optimization, display advertising, e-commerce, keo marketing, linking, local search, marketing events, new media, online pr, search engine marketing, search engine optimization, social media | Comments Off
Tuesday, March 9th, 2010
According to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media marketing budgets are continuing to grow.
Marketers already planned on increasing their social media spend in August 2009, and they have continued to increase them since then. Survey respondents in February 2010 claimed they will devote nearly one-fifth of their marketing budgets to social media in the next 5 years.
B2B social media spending is nearly even with B2C spending. According to the Survey, B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other channels for the next several years. B2B product marketers will remain behind the curve over the next 5 years.
Tags: social media az, social media keo marketing, social media phoenix, social media scottsdale
Posted in General, display advertising, keo marketing, local search, new media, online pr, search engine marketing, search engine optimization, social media | Comments Off
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