KEO Marketing » new media

Social Networking Trends: Facebook Offers New Ad Format

jenn — Mon, 07 Feb 2011 23:03:47 +0000

Facebook is now offering a new ad format called Sponsored Stories. This is the latest social networking social marketing trend and companies like Starbucks and Coca-Cola are among the first to implement this social marketing strategy.

Sponsored Stories takes friends’ actions, such as an action with a Facebook app or mobile check-in, and turns them into a promotion for the company. Sponsored Stories is “a way for marketers to sponsor activities that happen throughout the News Feed,” Facebook Product Marketing Lead Jim Squires told Mashable.

Squires also provided a hypothetical example of a store like Whole Foods, who wishes to increase its exposure, now having the ability to pay to have a percentage of Whole Foods check-ins featured in Sponsored Stories in the right-side column of a user’s Facebook page. Sponsored Stories would not show Whole Foods content directly but rather a user’s friends interactions with Whole Foods. “The advertiser is not controlling the message; it’s about actions,” Squires said.

For more information about social networking, contact KEO Marketing.

Social Networking Phoenix: Bing Highlights Facebook ‘Like’ Results

Sheila — Wed, 05 Jan 2011 20:15:28 +0000

Bing recently announced that links that have been ‘liked’ by friends on Facebook may be highlighted in search results. Search engines have consistently put more value into http://www.keomarketing.com/ [social networking in Phoenix] and this development is completely separate from the Facebook results that already occasionally appear for search queries.

Although Bing is still in the process of rolling out this feature, a preview image on the Bing blog shows how displaying the Facebook ‘Like’ button may provide a new visual indicator on a page a draw the searcher’s attention to a different section of the search page.

The implied concept of this feature is that social networking in Phoenix now influences where Web sites will rank in search results. This does not mean that social networking is now the major driving factor of Bing’s search results or even one of the major factors it simply means that Bing does value social networking in Phoenix in terms of search results.

For more information about social networking in Phoenix, contact KEO Marketing.

Hootsuite Provides Single Access Point to Social Networking Sites

jenn — Wed, 08 Sep 2010 20:15:12 +0000

Social media has brought along a number of amazing innovations, such as Hootsuite. Hootsuite is a free social networking web service that enables users to post content to multiple social networks simultaneously and is one of the best kept secrets of social media marketers. Hootsuite allows you to conveniently get an update out to your social networks from anywhere.

What can Hootsuite Do?
Hootsuite allows you to post to social network sites at any time, from any place. You could distribute a tweet or post from your cellphone, a computer an iPhone or really any electronic medium. As stated earlier, Hootsuite allows you single access to all of your social networking Web sites. Instead of logging on to each site to distribute content, you can simply log into Hootsuite and create a post that will be distributed to multiple social networking sites.

What Sites can Hootsuite Post To?
Hootsuite can post to most of the well-known social networking Web sites, as well as some of the lesser-known sites. Sites that Hootsuite supports include: Twitter, Facebook, LinkedIn, Foursquare and many more.

Why Use HootSuite?
There are two major reasons to use Hootsuite. First, Hootsuite will save you time. Every social networking site requires you to visit their Web site and log-in before you are allowed to post an update. If each site takes you a couple of minutes to log-in to and you are visiting multiple sites, using Hootsuite will obviously save you time. Another advantage of Hootsuite is that it can used anywhere on almost any electronic medium, which means you post to your social networking sites on the fly and keep followers apprised of the latest news.

For more information about Hootsuite and Social Networking, contact KEO Marketing.

Advertising and Marketing: The Growing Importance of Online Video

Sheila — Mon, 03 May 2010 23:17:29 +0000

Despite the state of the economy today and in 2008, online sales still totaled over $25 billion last year. What are these online buyers looking for, how do you grab their attention, and keep it? The answer: Visually.

No, we’re not talking about graphic design (although that is a very important part of your website). We’re actually talking about one of the best marketing and advertising tools available: video. Online videos are instant. They are attention-grabbing and can show off your product or service better than any word or image ever could.

Video watching by website visitors increased by 40% last year. You can’t afford to miss out! Plus, so few online sites are using video advertising, there’s a huge opportunity for you to get a step ahead of your competition.

You might be hesitant to get into video advertising, but there is no need to worry. It isn’t nearly as costly or time consuming as you might think. You don’t need to have a high-end video production to market your products or services. You can buy something like the Flip video camera for less than $200. The quality is perfect for uploading to sites like YouTube, MySpace and Facebook where billions of potential customers can watch.

We can optimize and share these videos with video search engines around the web and expand the influence of your content and traffic to your website. Video is hot and video links are quickly taking top spots in the search engine results.

To learn more about video advertising and how it can help your business or website, contact KEO Marketing at 888.702.0679.

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