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Welcome to the KEO Marketing Blog Archives

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Archive for the ‘new media’ Category

Hootsuite Provides Single Access Point to Social Networking Sites

Wednesday, September 8th, 2010

Social media has brought along a number of amazing innovations, such as Hootsuite. Hootsuite is a free social networking web service that enables users to post content to multiple social networks simultaneously and is one of the best kept secrets of social media marketers. Hootsuite allows you to conveniently get an update out to your social networks from anywhere.

What can Hootsuite Do?
Hootsuite allows you to post to social network sites at any time, from any place. You could distribute a tweet or post from your cellphone, a computer an iPhone or really any electronic medium. As stated earlier, Hootsuite allows you single access to all of your social networking Web sites. Instead of logging on to each site to distribute content, you can simply log into Hootsuite and create a post that will be distributed to multiple social networking sites.

What Sites can Hootsuite Post To?
Hootsuite can post to most of the well-known social networking Web sites, as well as some of the lesser-known sites. Sites that Hootsuite supports include: Twitter, Facebook, LinkedIn, Foursquare and many more.

Why Use HootSuite?
There are two major reasons to use Hootsuite. First, Hootsuite will save you time. Every social networking site requires you to visit their Web site and log-in before you are allowed to post an update. If each site takes you a couple of minutes to log-in to and you are visiting multiple sites, using Hootsuite will obviously save you time. Another advantage of Hootsuite is that it can used anywhere on almost any electronic medium, which means you post to your social networking sites on the fly and keep followers apprised of the latest news.

For more information about Hootsuite and Social Networking, contact KEO Marketing.

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Advertising and Marketing: The Growing Importance of Online Video

Monday, May 3rd, 2010

Despite the state of the economy today and in 2008, online sales still totaled over $25 billion last year. What are these online buyers looking for, how do you grab their attention, and keep it? The answer: Visually.

No, we’re not talking about graphic design (although that is a very important part of your website). We’re actually talking about one of the best marketing and advertising tools available: video. Online videos are instant. They are attention-grabbing and can show off your product or service better than any word or image ever could.

Video watching by website visitors increased by 40% last year. You can’t afford to miss out! Plus, so few online sites are using video advertising, there’s a huge opportunity for you to get a step ahead of your competition.

You might be hesitant to get into video advertising, but there is no need to worry. It isn’t nearly as costly or time consuming as you might think. You don’t need to have a high-end video production to market your products or services. You can buy something like the Flip video camera for less than $200. The quality is perfect for uploading to sites like YouTube, MySpace and Facebook where billions of potential customers can watch.

We can optimize and share these videos with video search engines around the web and expand the influence of your content and traffic to your website. Video is hot and video links are quickly taking top spots in the search engine results.

To learn more about video advertising and how it can help your business or website, contact KEO Marketing at 888.702.0679.

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Search Engine Marketing Companies Strategies & Services

Tuesday, March 30th, 2010

Your search engine marketing company’s service should keep close tabs on the overall changes and happenings within the world of SEO as well as search engine marketing developments that are specific to your business’ niche. Search engine marketing companies will be unable to take advantage of the latest search engine marketing strategies unless the can recognize directly what SEO changes directly affect your business and your Web site.

Take a moment to examine the search engine marketing strategies that your or your firm have used in the past and compare them to today’s link building strategies, for example. Link building efforts today are much more effective and easier than those of the past. As opposed to sending out hundreds of link requests, you can take advantage of guaranteed search engine marketing techniques that quickly build one-way links free of cost. In the past, if you wanted to implement one-way links, you had to pay for them. Now, search engine marketing companies have quick and effective ways to build links like paying for services such as social bookmarking, article submission, blog reviews and other services.

Newer search engine marketing strategies are much more effective than those of the past. It is possible to become a trend setter in your industry if you are making use of all available approaches in the market. Make sure to keep up with the latest trends in the SEO industry and try to come up with your won strategies and approaches and also hire a search engine marketing company with a good reputation within the industry for using the best and latest techniques.

For more information about search engine marketing companies, contact KEO Marketing.

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