Unfortunately, not all businesses are firing on all cylinders in local search optimization. The majority of businesses do not employ all available local search tactics and a shocking 21% of businesses fail to even list their phone number. Only 37% of businesses have claimed their local business listings on search engines, leaving a major gap open in their online marketing strategy.

Take a look at this informative infographic to see exactly how local search is evolving.

Contact KEO Marketing to find out how we can claim your place in the local online marketplace today and start sending new customers your way.

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According to the Merchant Confidence Index, local business merchants are warming up to the idea of advertising on Facebook. Although, only roughly 22 percent of merchants have used Facebook Ads, nearly 65 percent said they would use the service again. Meanwhile, nearly two-thirds of local merchants said the have used Facebook for marketing.

Local merchants cited ease of use and flexibility to restart or pause campaigns as the two main reasons they would reuse Facebook Ads. Additional reasons included Facebook’s targeted display offering and the acquisition of new business. However, not all local merchants have had success using Facebook Ads. Nearly 70 percent of the local merchants who stated they would not use Facebook Ads again cited a lack of new business as the reason.

The survey also discussed group-buying, which had a low adoption rate among local merchants but high favorability. According to the survey less then 10 percent of merchants said they have used a group-buying site but more than three-quarters of users said they would offer a deal with a group-buying site again. Additionally, another 8.4 percent of merchants said they plan to use a group-buying site in the next six months.

It will be interesting to watch the group-buying market space, as well-known brands like Google and Facebook may overtake current market leaders LivingSocial and Groupon. According to the Merchant Confidence Index, say brand familiarity would lead them to choose Google Offers or Facebook Deals over current market leaders. Other reasons for choosing Google or Facebook include better local targeting, bigger audience size and brand reputation. The Merchant Confidence Index also discussed trends in Digital and Mobile Marketing.

For more information about local search trends and local search engine optimization, contact KEO Marketing.

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One of the most important things for small- and medium-sized business is to have a prominent online presence because this is where customers are. According to Google, research shows that 97% of people conduct research online before buying locally. If you have not already you should go to Google Places and claim your free business listing. Once you claim your listing, it will appear in Google and Google Maps search engine results pages. Claiming your local listing also allows you share information about your business such as photos, videos, hours of operation and more.

Since Google announced the availability of Google Boost, a new online advertising solution to help your business connect with local customers, business owners now have more online marketing options. According to Google, “Boost enables business owners to easily create online search ads from directly within their Google Places account.”

If you are a small- or medium-sized business looking for help with your local search engine optimization, contact KEO Marketing. We will develop and manage a local search engine optimization campaign that will help your website rank higher and bring incoming links to your site.  We will ensure that your pages are optimized for relevant keyword phrases that target your geographic location.  Ranking higher for key search terms in both local and organic search results will bring more qualified traffic to your site and grow your sales.

For more information about local search engine optimization, contact KEO Marketing.

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