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Welcome to the KEO Marketing Blog Archives |
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Archive for the ‘linking’ Category
Tuesday, February 9th, 2010
It’s been about 2 years since Google introduced Universal Search, and its impact on search results is still being felt today.
Google Universal Search displays products, videos, images, maps, ads, blogs, news, books and natural results (of course) — all on one page. If you hadn’t noticed, Google’s search results are getting pretty clogged up, making it even harder to rank on the first page!
Marketers have always had about a 60% better chance of getting a click if they’re listed in both paid and natural search results. Are you taking advantage of both? If you aren’t, it’s time you did.
Here are some tips that will help you take advantage of Google Universal Search:
- Use target keywords to name all of your images and keyword-centered anchor text. Also include keywords in captions, and make sure your robots.txt file can spider your images.
- If you don’t already have a video, then create one. A simple how-to or instructional video can be easily optimized by keyword-centric tagging.
- If you have an address make sure it’s listed in the local section and link the listing to your site using keyword-targeted anchor text.
- Get all of your blogs and news listed by sending out press releases on a regular basis. We recommend PRWeb for online distribution. Include targeted keywords throughout your releases and make sure any images have keyword-centric alt tags attached to them.
Contact KEO Marketing for more information about Google Universal Search.
Tags: google universal search, phoenix seo, search engine optimization phoenix, seo phoenix
Posted in General, digital asset optimization, display advertising, e-commerce, keo marketing, linking, local search, marketing events, new media, online pr, search engine marketing, search engine optimization, social media, video, web analytics, website development | Comments Off
Tuesday, February 2nd, 2010
Last September, Marketing Profs conducted a survey of B2B and B2C marketers to find out which social media marketing strategies work (and don’t work) for them.
The survey found that the most common social media marketing strategy used on Facebook was to attempt to drive traffic to corporate materials through status updates. This strategy, while widely used, was not the most effective!
The survey found that the most effective tactic for consumer-oriented companies was to create a Facebook application, which was done by less than 25% of total respondents. Both B2B and B2C companies also reported surveying their fans as an effective tactic (3rd most common strategy).
Buying ads—even targeted ones—was the least effective type of social media marketing.
Contact KEO Marketing for more information about social media marketing and Facebook.
Tags: facebook, social media, social media marketing, social networking
Posted in General, digital asset optimization, display advertising, e-commerce, keo marketing, linking, local search, marketing events, new media, online pr, search engine marketing, search engine optimization, social media, web analytics, website development | Comments Off
Monday, January 25th, 2010
Google rolled out real-time search technology last month, offering searchers access to brand-new blog posts, Tweets and news items far faster than the five to 15 minutes it previously took Google’s Web crawlers to discover newly created items. To do this, Google has adapted its page rank technology and created new algorithms to keep results relevant.
While Bing, Cuil and other search engines provide the same type of results, Google claims to offer the most comprehensive real-time results by scanning news headlines, blogs, and feeds from Facebook, MySpace, Twitter, and other sources.
How do they determine what to display in search results? Well, it’s basically based on reputation. Amit Singhal, Google Fellow, states, “You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone–then even though this [new person] does not have lots of followers,” his tweet is deemed valuable because his followers are themselves followed widely. It is “definitely, definitely” more than a popularity contest.”
To learn more about How Google Ranks Tweets, you can read the entire article from Technology Review.
Contact KEO Marketing for more information about social networking and Google.
Tags: google, real time search, search engine optimization
Posted in General, display advertising, keo marketing, linking, local search, online pr, search engine marketing, search engine optimization, social media, website development | Comments Off
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