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Online link building in Phoenix is one of the best ways to drive traffic to your Web site. There are numerous ways to build links and each search engine offers you different tools to ease this process. Bing, Google, Yahoo and Ask all offer a different set of search options, which can be used for a wide range of results. The following is advice for link building in Phoenix for each of these respective search engines.

Ask.com
First, do a search for a general term that applies to your business. After this search look at the “Related Questions” link listed on the right hand of the results page. This list is a list of related questions that users have searched for and they provide information that may allow you to generate new content and provide you with resources for distributing this content.

If people are asking these “Related Questions” it is most likely a wise decision to create content in response to these questions. Also, if you click on the links in “Related Questions” you will see a list of sites hosting content on the subject. This list of sites is a great tool for distributing content.

Bing.com
After searching for a general term such as “Internet Marketing”, click on the “News about Internet marketing” link under ALL RESULTS

Make a list of the journalists and media publications that are writing stories on the topic “Internet marketing” and store this list for future use.

You can also click on the “Related Tweets” link in the left navigation bar and follow the individuals that are talking about “Internet marketing.” You can then research these individuals and see if any of them host sites or blogs that accept guest content.

Yahoo.com
First, go to answers.yahoo.com and search “Internet marketing” in the Search Answers box. Then, refine the search to “Open Questions” and “Less than 30 days.” Next, make a list of the questions asked and create content to answer. Finally if you add a link to relevant content that answers one of theses questions, you will most likely be picked as the “Best Answer.” If you are selected be sure to bookmark so that others can view it.

Google.com
After doing a search for “Internet marketing”, follow the “Books” link on the left hand of the page. You will be provided with a list of on-topic books that contain related to the keyword “Internet marketing.”

Pick a number of books to read and review. Post the reviews on your business’ Web site. Notify the authors and publishers of the reviews. Then issue a press release that announces the review resource on your Web site. Next, Tweet links to the reviews and bookmark the reviews. Finally contact the authors and ask them for an interview. Publish these interviews on your site.

This post has only discussed a few ways you can use a search engine’s special features. Tinkering around with the multiple search engines will allow you to find that they are great resources that provide you numerous resources for finding solid linking partners.

For more information about online link building in Phoenix, contact KEO Marketing.

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Local search has become an extremely hot topic for e-commerce in Phoenix, similar to the uprising of Twitter and Facebook in the world of search engine optimization. Whether it is a question asked on Facebook, a restaurant you find on your cell phone or a general search on Google, local search has become all encompassing. Here is some evidence:

• Last year was the first year that local online advertising spending was projected to pass national online advertising spending ($12.34 billion vs. $11.39 billion, respectively), according to eMarketer.
• National brands are now focusing more on the leads they generate at the local level than the overall branding message they promote at the corporate level.
• Location-sensitive advertising on mobile is the biggest thing since sliced bread and will only continue to increase as more and more consumers get on smartphones.
• Bing Maps is implementing augmented reality within its search function so that users can see firsthand what businesses look and feel like.

Local search has taken awhile to take its place in the online world and the world of e-commerce in Phoenix, but with all the activity and potential, the future of local search will the world a smaller place. In order to properly use local search, Internet marketers as well as tradition marketers must implement programs that target where local search usage is today. They must also prepare for the future of local search, in which local search may take on a whole new meaning in our society.

For more information about e-commerce in Phoenix and local search’s past, present and future, contact KEO Marketing.

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If you haven’t yet heard of Google Buzz, listen up! Google Buzz is the latest addition to one of the many tools offered by Google, and this one falls right into the social media category. Google Buzz is integrated into Google’s email service, Gmail.

Like many other social media sites, Buzz combines elements of Twitter, Facebook, and some others. But there are things unique to Buzz that create opportunities you should familiarize yourself with and take advantage of as soon as possible.

1. Posting Content. Like Twitter, Buzz lets you post messages to a group of “followers” that subscribe to your updates. Messages, however, can be longer than those of Twitter (140 characters) and can include images and links.

2. Engaging with People. If you use Gmail, there’s a good chance you already have built-in followers on Google Buzz. Once you start following some people, clicking the “Buzz” link from Gmail’s main navigation will let you see their most recent updates. You can comment on them, “like” them, or follow up with an email message.

3. Collaborating. Buzz can be used both for broadcasting a message to your followers. You can Buzz anything – documents, articles, press releases – it’s instant, private collaboration.

4. Marketing. Users can “check in” at business locations, notifying their followers of their whereabouts. Thus, encouraging customers to check in on Buzz can be a way to drive free word-of-mouth marketing for local businesses.

5. Sharing. Just like Twitter and Facebook, Buzz has the potential to be a powerful medium for sharing content. You can use it to share blog posts, special deals, or interesting links related to your company.

Contact KEO Marketing for more information about Google Buzz.

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