KEO Marketing » keo marketing

Google Delivery Service Connecting Local Stores with Buyers

Sheila — Thu, 05 Jan 2012 08:06:27 +0000

Introducing, Google Delivery. As if Google didn’t already offer enough products, services and ways to keep us connected, you can add one more to the already long list. Currently in beta testing, Google’s delivery service would allow users to order an item online and the product would ship from a local businesses and you would receive the item within one or two days.

For years, Amazon has been the online retailer leader and Amazon Prime members enjoy free two-day shipping on all items ordered from Amazon and additional exclusive benefits for only a $79 annual fee. This creates a problem for Google, as many shoppers simply bypass Google completely for products and go straight to Amazon.

According to the Wall Street Journal, Google is negotiating with Gap, OfficeMax and Macy’s to begin a fee-based delivery system sometime next year. Google wouldn’t be selling directly to consumers, but would be acting as a middle-man, sort of like a mega-drop shipper.

This new service follows a number of over retail-related ventures including Google Wallet and Google Offers, which further blurs the line between internet and brick and mortar shopping.

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Social, Local and Mobile by the Numbers: Infographic

Sheila — Wed, 09 Nov 2011 18:04:50 +0000

The good guys over at Nielsen, a leader in data trends from the digital and wireless world and NM Incite, a Nielsen social media company, have created a series of infographics showing the relationship between social, local and mobile marketing between parents and teens. Surprisingly, parents are more into social media than we thought. Take a look!

Want to learn more about SoLoMo – social, local and mobile interaction? Contact KEO Marketing today!

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Is B2B Lead Generation Dying? Google Insight Says Yes.

Sheila — Mon, 10 Oct 2011 21:12:56 +0000

The shares of search volume for lead generation have decreased every year since 2008 as marketers have sharpened their focus and are increasing their searches for demand generation, marketing automation, marketing analytics, lead scoring and lead nurturing. A study conducted from CSO Insights, in partnership with Sales and Marketing Executives International (SMEI) and Marketo, reveals how marketing impacts in delivering sales opportunities to businesses and supports this data from Google Insights.

The trendy new searches for lead scoring, marketing automation, demand generation and lead nurturing have been growing since lead generation’s decline in 2008 and have shown increases up to 67% and continue to climb. The days of forcing visitors to your website to sign up before downloading a brochure are on their way out – and the aforesaid practices are knocking on the door.

For more information on marketing automation and how to increase leads for your company, contact KEO Marketing today!

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Display Advertising and the Future of Ad Retargeting

Sheila — Wed, 28 Sep 2011 21:41:48 +0000

Display advertising is changing rapidly and those changes are making it harder and harder to understand and keep up.

Here’s a quick breakdown on some of the most recent changes:

Fewer ads per page. Currently, there is way more supply than demand for online advertising. There’s really no limit to the number of ads one can display on a website (though a large number certainly isn’t advisable). As the market matures, and publishers begin to focus on their audiences’ needs, the price of online advertising should force a closer balance between ads and ad space.

People matter most. Some companies purchasing inventory on ad exchanges take a “spray-and-pray” approach to ad retargeting. They bombard the site’s audience with as many impressions as they can, with little regard for performance or efficiency. That works for a little while, but certainly not long term. This should make forward-thinking agencies optimistic about the future, as it allows for thoughtful ads to reach a more accepting audience.

Putting your customer data to work is a must. Too many companies think retargeting is easy… throw a tag on a landing page and retarget every customer who comes to the site. But as display evolves and becomes more competitive, advertisers need to use more of their own data to make decisions and optimally price each impression. For example:

What products did the customer buy in the past?
How does that inform what products should be shown in the display creative?
What’s the sales cycle for the advertiser’s product or service and how should that affect the CPM?

The important thing to remember is that you have a wealth of data to work with. You can control your own results.

For more information about display advertising and ad retargeting, contact KEO Marketing.

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KEO Marketing » keo marketing

Google Delivery Service Connecting Local Stores with Buyers

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