Welcome to the KEO Marketing Blog Archives

Archive for the ‘General’ Category

KEO Marketing Leads IABC Phoenix SEO 101 Workshop

Monday, February 15th, 2010

Phoenix SEO 101 Workshop

The International Association of Business Communicators (IABC) Phoenix chapter and KEO Marketing will be hosting a workshop for writers, communicators and other Arizona business professionals who want to learn more about search engine optimization (SEO) and how it affects their message.

President of KEO Marketing, Sheila Kloefkorn, will teach attendees how search engines work, what is needed to effectively write for search engines and how to leverage the constantly changing landscape of search engine optimization and social media.

The event, taking place on Wednesday, March 10, 2010 from 8:00 a.m. – 1:00 p.m. (MST) will be held at ASCPA Offices, located at 4801 E. Washington St. Suite 225-B in Phoenix, AZ.

For more information about KEO Marketing or the IABC Phoenix Workshop, contact KEO Marketing.

KEO Recommends

Marketing Technology Summit (The Arkayne Blog)
Marketing Engineer at Arkayne in Scottsdale, AZ (The Arkayne Blog)
Phoenix Word Camp Inspiring Phoenix (The Arkayne Blog)

Tags: search engine optimization, search engine optimization, search engine optimization phoenix, seo phoenix, seo training
Posted in General, digital asset optimization, display advertising, keo marketing, local search, new media, online pr, search engine marketing, search engine optimization, social media, web analytics, website development | No Comments »

Are You Taking Advantage of Google’s Universal Search?

Tuesday, February 9th, 2010

It’s been about 2 years since Google introduced Universal Search, and its impact on search results is still being felt today.

Google Universal Search displays products, videos, images, maps, ads, blogs, news, books and natural results (of course) — all on one page. If you hadn’t noticed, Google’s search results are getting pretty clogged up, making it even harder to rank on the first page!

Marketers have always had about a 60% better chance of getting a click if they’re listed in both paid and natural search results. Are you taking advantage of both? If you aren’t, it’s time you did.

Here are some tips that will help you take advantage of Google Universal Search:

Use target keywords to name all of your images and keyword-centered anchor text. Also include keywords in captions, and make sure your robots.txt file can spider your images.
If you don’t already have a video, then create one. A simple how-to or instructional video can be easily optimized by keyword-centric tagging.
If you have an address make sure it’s listed in the local section and link the listing to your site using keyword-targeted anchor text.
Get all of your blogs and news listed by sending out press releases on a regular basis. We recommend PRWeb for online distribution. Include targeted keywords throughout your releases and make sure any images have keyword-centric alt tags attached to them.

Contact KEO Marketing for more information about Google Universal Search.

KEO Recommends

Google AdWords Account Access: A Cacophony Of Stupid (Preston Lee)
Why Outlook Sucks: Part 1 of 900,000 (Preston Lee)
Radio Spot: Are you Social? The Social Media/Job Search Connection (Preston Lee)

Tags: google universal search, phoenix seo, search engine optimization phoenix, seo phoenix
Posted in General, digital asset optimization, display advertising, e-commerce, keo marketing, linking, local search, marketing events, new media, online pr, search engine marketing, search engine optimization, social media, video, web analytics, website development | No Comments »

Social Media Marketing on Facebook: What Works?

Tuesday, February 2nd, 2010

Last September, Marketing Profs conducted a survey of B2B and B2C marketers to find out which social media marketing strategies work (and don’t work) for them.

The survey found that the most common social media marketing strategy used on Facebook was to attempt to drive traffic to corporate materials through status updates. This strategy, while widely used, was not the most effective!

The survey found that the most effective tactic for consumer-oriented companies was to create a Facebook application, which was done by less than 25% of total respondents. Both B2B and B2C companies also reported surveying their fans as an effective tactic (3^rd most common strategy).