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Category Archives: e-commerce

e-commerce

Search Engine Marketing: Yahoo! Releases New Search Marketing Products

Posted on March 9, 2010 by Sheila

On February 10, 2010, Yahoo! released two new search engine marketing products.
The first search engine marketing product announced was the Y!our Ads strategy. This strategy serves ads based on the user’s past search history. Traditional pay-per-click (PPC) ads are served [...]

Posted in display advertising, e-commerce, General, keo marketing, local search, marketing events, search engine marketing, search engine optimization, social media | Tagged , , | Comments Off

Are You Taking Advantage of Google’s Universal Search?

Posted on February 9, 2010 by Sheila

It’s been about 2 years since Google introduced Universal Search, and its impact on search results is still being felt today.
Google Universal Search displays products, videos, images, maps, ads, blogs, news, books and natural results (of [...]

Posted in digital asset optimization, display advertising, e-commerce, General, keo marketing, linking, local search, marketing events, new media, online pr, search engine marketing, search engine optimization, social media, video, web analytics, website development | Tagged , , , | Comments Off

Social Media Marketing on Facebook: What Works?

Posted on February 2, 2010 by Sheila

Last September, Marketing Profs conducted a survey of B2B and B2C marketers to find out which social media marketing strategies work (and don’t work) for them.
The survey found that the most common social media marketing strategy used on Facebook was [...]

Posted in digital asset optimization, display advertising, e-commerce, General, keo marketing, linking, local search, marketing events, new media, online pr, search engine marketing, search engine optimization, social media, web analytics, website development | Tagged , , , | Comments Off

 

 

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