No, we’re not talking about graphic design (although that is a very important part of your website). We’re actually talking about one of the best marketing and advertising tools available: video. Online videos are instant. They are attention-grabbing and can show off your product or service better than any word or image ever could.

Video watching by website visitors increased by 40% last year. You can’t afford to miss out! Plus, so few online sites are using video advertising, there’s a huge opportunity for you to get a step ahead of your competition.

You might be hesitant to get into video advertising, but there is no need to worry. It isn’t nearly as costly or time consuming as you might think. You don’t need to have a high-end video production to market your products or services. You can buy something like the Flip video camera for less than $200. The quality is perfect for uploading to sites like YouTube, MySpace and Facebook where billions of potential customers can watch.

We can optimize and share these videos with video search engines around the web and expand the influence of your content and traffic to your website. Video is hot and video links are quickly taking top spots in the search engine results.

To learn more about video advertising and how it can help your business or website, contact KEO Marketing at 888.702.0679.

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• Last year was the first year that local online advertising spending was projected to pass national online advertising spending ($12.34 billion vs. $11.39 billion, respectively), according to eMarketer.
• National brands are now focusing more on the leads they generate at the local level than the overall branding message they promote at the corporate level.
• Location-sensitive advertising on mobile is the biggest thing since sliced bread and will only continue to increase as more and more consumers get on smartphones.
• Bing Maps is implementing augmented reality within its search function so that users can see firsthand what businesses look and feel like.

Local search has taken awhile to take its place in the online world and the world of e-commerce in Phoenix, but with all the activity and potential, the future of local search will the world a smaller place. In order to properly use local search, Internet marketers as well as tradition marketers must implement programs that target where local search usage is today. They must also prepare for the future of local search, in which local search may take on a whole new meaning in our society.

For more information about e-commerce in Phoenix and local search’s past, present and future, contact KEO Marketing.

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The first search engine marketing product announced was the Y!our Ads strategy. This strategy serves ads based on the user’s past search history. Traditional pay-per-click (PPC) ads are served based on the immediate search terms of the user, so this strategy is quite different.

What does this mean for you?

It could decrease relevancy and negatively affect click-through rates for advertisers. Also, a percentage of users that do make the click will be less likely to make a conversion due to the lack of relevancy.

The second search engine marketing product that Yahoo released was the ability to serve ads via Yahoo Search Assist. This means that the words and phrases that appear just below the search box will now be paid advertisement. For example, if the user types in “home remodeling” they would instantly see search suggestions for various remodeling projects or related terms, such as “kitchen remodeling” and “bathroom remodeling.”

What does this mean for you?

Going forward, these suggested phrases will be for sale. Paid advertisers will now have to make bids for the broad keyword at the Yahoo Search Assist level, while also expanding their traditional search campaigns to include bids on long-tail phrases.

Contact KEO Marketing for more information about search engine marketing.

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Google Universal Search displays products, videos, images, maps, ads, blogs, news, books and natural results (of course) — all on one page. If you hadn’t noticed, Google’s search results are getting pretty clogged up, making it even harder to rank on the first page!

Marketers have always had about a 60% better chance of getting a click if they’re listed in both paid and natural search results. Are you taking advantage of both? If you aren’t, it’s time you did.

Here are some tips that will help you take advantage of Google Universal Search:

1. Use target keywords to name all of your images and keyword-centered anchor text. Also include keywords in captions, and make sure your robots.txt file can spider your images.
2. If you don’t already have a video, then create one. A simple how-to or instructional video can be easily optimized by keyword-centric tagging.
3. If you have an address make sure it’s listed in the local section and link the listing to your site using keyword-targeted anchor text.
4. Get all of your blogs and news listed by sending out press releases on a regular basis. We recommend PRWeb for online distribution. Include targeted keywords throughout your releases and make sure any images have keyword-centric alt tags attached to them.

Contact KEO Marketing for more information about Google Universal Search.

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