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Google Analytics Updates

Google Analytics recently announced changes to the way sessions are calculated. A “session” occurs when a user visits a website, and triggers analytics tracking. These changes will not affect the majority of accounts in a significant way, the changes are still important. According to Google’s official blog post, most users will see less than a 1% change.

What’s Changing & How It May Affect Your Google Analytics
Below is a quick summary of how Google Analytics has ended a session up until the recent changes:

  • More than 30 minutes have elapsed between pageviews for a single user
  • At the end of the day
  • At the close of the browser session

After the changes, Google Analytics will end a session:

  • When more than 30 minutes have elapsed between pageviews for a single user
  • At the end of the day
  • When any campaign information changes, including utm_source, medium, term, content, id, campaign, and auto-tagging from AdWords (gclid)

The most useful information that will come from these changes are that we will now be able to track the same user coming to a website multiple times through different mediums. For example, if a user comes to your site from a PPC ad, leaves and returns through an organic link, we would count it as two visits now, instead of one as in the past. This will certainly provide us with more accurate number and reporting.

For more information about Google Analytics, contact KEO Marketing.

Ryan Grimes (49 Posts)

Ryan Grimes is Director of Business Intelligence & Paid Media for leading B2B Marketing agency KEO Marketing

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