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Yahoo and Microsoft recently announced that Microsoft adCenter will now power 100 percent of paid search advertising on both Yahoo and Bing in the United States and Canada.
Advertisers that use Microsoft adCenter will now be able to reach over 160 million searchers in the United States and over 15 million searchers in Canada. Advertisers will be able to manage a single account for both Yahoo and Bing, which promises to simplify campaign management and save advertisers money.
This search alliance will create a competitive PPC advertising alternative for small to medium sized businesses who in the past have struggled to manage multiple campaigns across multiple search engines and comes just in time for the holiday season.
Now that paid Phoenix search engine marketing is mainly brokered between only Google and Yahoo/Bing in the United States and Canada this may provide advertisers an opportunity to reach more users than ever via a multi-platform paid search marketing strategy. This alliance is sure to have a wide-ranging impact on search engine marketing. Some expected benefits include:
- Better Keyword Targeting Options - Microsoft adCenter offers a more exact keyword targeting option than Yahoo’s former advertising platform, Panama. This means that the ROI for high performing keywords on AdWords will be lower when integrated with reach of Bing and Yahoo
- Reduced Campaign Management Time – Advertisers only have to manage campaigns on Google and Bing/Yahoo as opposed to having separate Bing and Yahoo platforms.
- Increased Search Market Efficiency – Advertisers will now spend less time managing campaigns, which may allow marketers to see more gaps for campaign improvement.
For more information about Phoenix search engine marketing, contact KEO Marketing.
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