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Until very recently, Google would only show up to two search results from the same domain on a single result page. However, Google has recently confirmed what many have been seeing, where a single brand or domain dominates a Google search result page.
Google announced that this is not a bug or an anomaly but rather an intentional change to Google’s ranking algorithm. Google stated:
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain.
Google continued:
We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.
This is interesting because Google’s Peter Norvig is quoted as saying, “for the second one [search result], you don’t want something that’s almost the same as the first. You prefer some diversity, so there’s where minority views start coming in.” Google has clearly decided that a result from the same Web site can still be diverse even if there are ten results all from the same domain.
For more information about Google search results, contact KEO Marketing.
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