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Marketers are excitedly awaiting an announcement from Facebook regarding it location-based service offerings. Whenever Facebook decides to roll out its location based offerings it will be big news due to the fact that Facebook will squash the competition with it 500 million users and it is expected to offer interesting location-based ad opportunities to marketers.
Third Party Integration
It is expected that Facebook will third-party applications to integrate with its new location feature and it is expected that third parties will be able to integrate other products with the platform. This could create partnerships very similar to that of Bravo Television and Foursquare.
A Big Stew
Facebook is expected to extend the existing services associated with location-based offering and create a big stew of location-based social content. Facebook mobile users should expect to receive coupons and discounts from restaurants and stores that they are close to.
New Online Store
Facebook will also serve up valuable shopper behavior information for brands because Facebookâs locations offerings add places to Open Graph. It will create new opportunities for marketers to engage their customers.
For more information about social media, contact KEO Marketing.
