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Daily Archives: March 9, 2010
Marketers Spending More on Social Media Strategies
Marketers already planned on increasing their social media spend in August 2009, and they have continued to increase them since then. Survey respondents in February 2010 claimed they will devote nearly one-fifth of their marketing budgets to social media in the next 5 years. Continue reading
Search Engine Marketing: Yahoo! Releases New Search Marketing Products
On February 10, 2010, Yahoo! released two new search engine marketing products.
The first search engine marketing product announced was the Y!our Ads strategy. This strategy serves ads based on the user’s past search history. Traditional pay-per-click (PPC) ads are served [...]
Posted in display advertising, e-commerce, General, keo marketing, local search, marketing events, search engine marketing, search engine optimization, social media
Tagged search engine marketing, search engine optimization, yahoo
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Are You Using Google Buzz?
If you haven’t yet heard of Google Buzz, listen up! Google Buzz is the latest addition to one of the many tools offered by Google, and this one falls right into the social media category. Google Buzz is integrated into [...]
Posted in digital asset optimization, display advertising, General, keo marketing, linking, local search, new media, online pr, search engine marketing, search engine optimization, social media
Tagged google, Google Buzz, keo marketing, social media
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