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According to new web analytics research by Compete, Facebook is now the 2nd most popular website in the U.S., passing Yahoo with 133 million unique visitors in January.
Yahoo! was in the #1 spot for some time before losing out to Google in February 2008. Now it sits in 3rd place.
Facebook drew 133.6 million unique visitors in January, while Yahoo pulled in 132 million visitors. Google still leads the way with 147.8 million visitors, or nearly half the U.S. population.
Twitter is also on the up, according to separate research released by Venture Beat last week. The traffic increase has mainly been driven by Google, which recently started posting Twitter status updates in the new “real-time” search results.
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